Editor | Yu ‘er Lake

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With the acceleration of electrification in China’s automobile industry, the penetration rate of new energy passenger cars has increased year by year in recent years. In order to seize the opportunity of new energy market, many established car companies have launched new products of new energy vehicles, and deep blue car is one of them. Deep Blue Automobile, formerly known as Changan Deep Blue, is a new energy automobile brand launched by Changan Automobile in April 2022.

Backed by Changan Automobile, Deep Blue brand has performed well since it came out. Although it just turned one year old, the brand has already enjoyed the title of "New Energy Dark Horse" in the industry. However, the highlight of the dark blue brand came and went quickly, and soon received many complaints about quality problems. The operation of price increase and price reduction also caused many doubts, and the sales volume declined, and the brand development went downhill.

In March of this year, Changan Deep Blue officially changed its name to Deep Blue Automobile. It seems that there is a plan to operate the brand independently, which has once again sparked heated discussion. From the "new energy dark horse" to the dilemma that word-of-mouth and sales are frustrated now, I am afraid that the life of the dark blue car after self-reliance will be even worse. Nowadays, the new energy automobile industry is becoming more and more involved, and it will take time to give an answer to the future development of Deep Blue Automobile.

Prices rose first and then fell, and the public opinion storm was difficult to solve.

In recent years, the new energy automobile industry has developed rapidly, and there are many entrants. Different from other companies, Changan Automobile, as an old car company, always maintained a wait-and-see attitude. Until 2022, Changan Automobile, which had been dormant for several years, launched a brand new intelligent new energy car brand "Changan Deep Blue", and immediately launched the first production car product "Changan Deep Blue SL03".

The deep blue SL03, which had high hopes, made outstanding achievements at the beginning of listing. With the price-performance ratio advantage of only 160,000 yuan, this model quickly gained the favor of many consumers. Unfortunately, the good performance of Deep Blue SL03 was not maintained, and it soon fell into a public opinion storm due to frequent price adjustment.

At present, the price of raw materials for power batteries is rising, the cost of batteries for new energy vehicles is gradually increasing, and with the arrival of subsidies for new energy vehicles in China in 2023, the profit margin of low-priced new energy vehicle products is greatly reduced. To this end, in January, 2023, the official price of Deep Blue SL03 extended-range model and pure electric model was raised by 3,000 to 6,000 yuan.

The rising price makes Deep Blue SL03 lose its cost-effective advantage to some extent, which leads to the loss of some consumers. As a result, the sales volume of Deep Blue Automobile also fell by more than 30% after the price rose, and once became the only automobile brand in the new energy automobile market with a decline in sales volume in early 2023.

However, soon Tesla, Tucki, Wenjie and other new energy automobile brands launched a wave of new energy price reduction, and then more than 40 brands in China joined the price war of new energy vehicles. At that time, the situation of the dark blue car that had just risen in price became very embarrassing. In order not to be left behind by other brands, Deep Blue Automobile reduced its price again. In mid-March this year, it launched a 20,000-yuan car purchase package and a 22,000-yuan car purchase subsidy.

The magic operation of the official announcement of the price increase and then the price reduction of Deep Blue Auto has caused a lot of consumer dissatisfaction. Among them, the old owners of Deep Blue SL03, who bought deep blue automobile products at a high price and have not received any compensation, launched a large-scale questioning and spit, pointing out that Deep Blue automobile is treating consumers as "leeks". For a while, the deep blue car cut leeks, and a large number of old users took off the powder, and the brand reputation was greatly frustrated.

In fact, the operation that the price of deep blue car rises first and then falls not only makes the brand fall into a storm of public opinion, but also lays a lot of hidden worries for the subsequent development of the brand. Insiders pointed out that the official price reduction of Deep Blue Automobile can really attract consumers’ attention in a short time, but the unstable price will lead consumers to have a wait-and-see mentality, which will have a counterproductive effect on brand sales. At the same time, under the subsidy, the profit margin of the products of Deep Blue Auto has been compressed again, and the price war is still going on. The road of Deep Blue Auto will only be more difficult in the future.

For a new brand like Deep Blue Auto, which has just been established for one year, brand reputation is very important. The price rising first and then falling has caused a lot of public opinion, which has caused the decline of brand reputation. In the future, how to stabilize the brand image and maintain the brand reputation is a problem that Deep Blue Automobile should consider as soon as possible.

Quality complaints continue, product quality control is worrying.

The product quality of new energy automobile brands has always been a hot topic of widespread concern inside and outside the industry. Recently, due to the quality problems of its products, Deep Blue Auto was complained by new and old users on a large scale and embarked on the road of "black and red".

As of the beginning of June, the number of complaints about the term "Chang ‘an Deep Blue" on the platform of Black Cat Automobile has exceeded 300. Just two months after the brand was renamed, the cumulative number of complaints from Deep Blue Auto has reached 292, ranking first in the quarterly list of black cars on the black cat complaint platform.

Judging from the accounts of car owners on the complaint platform, the main problems of Deep Blue car are not only consumer dissatisfaction caused by frequent price adjustment, but also vehicle failures such as brake failure, steering failure and limited power, as well as driving experience problems such as seat pressure sensing failure, abnormal car body noise and seat bulging.

In March of this year, the owners of Deep Blue Automobile directly carried out collective rights protection against the main problems existing in Deep Blue Automobile, and the whole network published an article entitled "A Letter from the Owners of Changan Deep Blue SL03 to Changan Automobile". In this paper, the frequent problems of vehicle failures are discussed in detail, and it is pointed out that all kinds of failures of deep blue automobile have seriously affected the driving safety and driving experience of the owners, and there are certain safety hazards.

It can be seen that the quality problems of deep blue cars have a long history, which has led to the collapse of the trust of many consumers. At the same time, many car owners said that the hardware configuration of Deep Blue car was inconsistent with the official propaganda. The hardware configuration of Deep Blue SL03 model was reduced from "12G+128G" to "8G storage +64G flash memory", and the car battery was not the Contemporary Amperex Technology Co., Limited battery in the official propaganda. In terms of battery life, the official electric version of Deep Blue Automobile has a battery life of 515km, but actually it is only 420km, which is suspected of being a virtual standard.

What makes consumers even more chilling is that in the case of frequent product failures and inconsistent publicity, the after-sales service of Deep Blue Auto can’t keep up. On all platforms, complaints about "poor after-sales attitude", "unprofessional", "delay in delivery" and "deposit dispute" of Deep Blue Auto appear constantly.

In fact, behind frequent failures and constant complaints, the problem of poor quality control of deep blue automobile products has begun to surface. Nowadays, the competition in the new energy vehicle market is very fierce. Ensuring the quality of products and providing high-quality services has become the key to the competition among vehicle enterprises. If Deep Blue does not strengthen quality control management in time, I am afraid that the brand will gradually lose its ability to retain customers, and even affect the future value trend of the brand.

Sales have fallen sharply, and the challenge of brand name change is great.

At the beginning of June, Deep Blue Auto took the lead in releasing the May brand sales report. The data shows that in May, the cumulative sales volume of the deep blue SL03 model was 7021 units, down about 10% from the previous month. In fact, this is the fourth time that the sales of deep blue cars have declined month-on-month.

As a new energy automobile brand that Changan Automobile has been grinding for five years, the first model of Deep Blue Automobile was once called "the Pearl of Shangri-La Crown". In the early days, deep blue cars did achieve good sales. Not only did the order break through 10,000 within one hour of launch, but by the third quarter of 2022, its order volume had exceeded 40,000 vehicles. In December last year, the monthly sales volume of Deep Blue Auto remained at more than 10,000 vehicles.

However, due to the price increase and price reduction of brands and the outbreak of consumer collective rights protection events, the sales of Deep Blue Automobile have continued to decline since 2023. The data shows that in January this year, the monthly sales volume of Deep Blue Automobile was 6,137 vehicles, a decrease of 47.3% compared with 11,650 vehicles in December 2022. The monthly sales in February continued to decline, only 4,103 vehicles, down 33.1% from the previous month.

In March, after the introduction of price reduction subsidies by Deep Blue Automobile, brand sales picked up slightly, increasing to 85.68 million units. However, the sales growth brought by the price reduction is undoubtedly only a flash in the pan. From April to May, the sales of Deep Blue cars continued to decline. According to statistics, at present, the cumulative sales volume of Deep Blue has not exceeded 40,000, which is far from the "400,000 sales target" set at the beginning of the year.

The dark blue car, which has just turned one year old, seems to have shown signs of development fatigue. In response to this phenomenon, industry insiders said that the development trend of Deep Blue Automobile is mainly related to the competition in the new energy automobile industry.

On the one hand, the price war in the domestic new energy vehicle market is endless, and the participation of young deep blue cars in price reduction activities has greatly damaged the brand reputation. On the other hand, compared with joint ventures and industry leaders, the quality, driving experience and reputation of Deep Blue are slightly inferior, and it has not yet formed the core competitiveness of the market, so it is under great pressure to survive.

Surprisingly, when the brand was established less than a year ago, Deep Blue Automobile also changed the original "Changan Deep Blue" signboard and renamed the brand. Experts speculate that Deep Blue Automobile may plan to be spun off from Changan to become an independent automobile brand, or it may be related to the collapse of previous brand reputation. Generally speaking, the development trend of the renamed deep blue car is full of unknowns.

Glamour came out, but the succession was weak, and the market performance of Deep Blue Automobile was really unsatisfactory. The involution of the new energy vehicle market is still intensifying, and Deep Blue will face more challenges in the future.

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In any case, the new energy vehicle market is still a battleground for the automobile industry, with a large development space. We also believe that the dark blue car with a bright start has good development potential. However, at present, Deep Blue Auto is still facing problems such as constant public opinion turmoil, frequent quality problems, and continuous decline in sales, which is a great pressure.

As a new entrant in the new energy market, Deep Blue Automobile faces both challenges and opportunities. If you want to gain a foothold in the new energy car track, the young deep blue car will face a protracted war. I hope that Deep Blue Automobile can withstand the development pressure, realize the brand development vision as soon as possible, and bring more possibilities to China’s new energy automobile industry.

[car home Ningbo Preferential Promotion Channel] is currently in the stage of price reduction promotion in Ningbo market, and the maximum preferential amount has reached 20,000 yuan. After preferential treatment, the minimum starting price of Changan Auchan X5 is only 68,900 yuan, making it an ideal choice for consumers to buy a car. In order to get more preferential information, please click the "Check the car price" button in the quotation form and strive for a higher preferential amount.

Changan Auchan X5 design is fashionable and dynamic, with large air intake grille on the front face and sharp LED headlights to create a strong visual impact. The body lines are smooth, and the overall shape is full of strength and sportsmanship.

Changan Auchan X5 adopts a compact and dynamic body design, with a body size of 4,490 * 1,860 * 1,580mm, a wheelbase of 2710mm, and front and rear wheel tracks of 1,580mm and 1595mm respectively, which endows the vehicle with a stable driving posture and spacious interior space. The side lines of the car body are smooth and powerful. With 18-inch rims and 225/50 R18 tyre size, not only the visual effect of the car is improved, but also good handling performance and driving stability are ensured.

For the interior, Changan Auchan X5 adopts a simple and fashionable design style. The center console is equipped with a 10.25-inch high-definition touch screen, which integrates navigation, multimedia entertainment, intelligent interconnection and other functions to enhance the sense of science and technology. The steering wheel is wrapped in leather, which feels comfortable and supports manual adjustment up and down. The seat is made of leather/fabric mixed material. The main driver’s seat has the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), the passenger seat provides the functions of front and rear adjustment and backrest adjustment, and the rear seat supports proportional reclining. In addition, the vehicle is also equipped with a USB interface in the front row and a USB interface in the rear row, which is convenient for passengers to connect devices to charge.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with a maximum power of 138kW (188HP) and a maximum torque of 300Nm, with strong power output. Matching this engine is a 7-speed wet dual-clutch gearbox, which further improves the dynamic response and fuel economy of the vehicle.

According to the evaluation of car owners in car home, Changan Auchan X5 stands out with its close price and excellent cost performance, which meets his demand for sports style and dynamic performance. @ 么么么么么么么 believes that Auchan X5 not only has a personalized design, but also provides a comfortable driving experience. More importantly, it has excellent performance in power, which is enough to meet the needs of daily use. Although there is a slight sense of frustration, considering the price factor, he thinks this is completely acceptable. Therefore, Changan Auchan X5 became his ideal choice.

　　[Pacific Auto New Car Channel] At the 2024 Beijing Auto Show, Tengshi Z9 GT, a brand-new flagship car owned by Tengshi (parameter picture), made its public debut for the first time. The new car was positioned as a large luxury GT coupe, adopting the body structure design of the station wagon, and T provided a pure electric version and a plug-in version. The pure electric version was equipped with a three-motor four-wheel drive system with nearly 1,000 horsepower and equipped with an air suspension. It is reported that the new car will be officially listed in the middle of the year.

Tengshi Z9 GT pure electric plate

Tengshi Z9 GT mixed edition

　　In terms of appearance, Tengshi Z9 GT is designed by a team led by BYD’s global design director Wolfgang Eiger. It adopts a family-style design language, and its front face is extremely aggressive. The headlight group is long and narrow, and it adopts a double-star crown headlight group design. The multi-functional combination headlights include far and near headlights and the intelligent driving function of DLP pixel headlights. In addition, the front enclosure of the new car adopts the currently popular three-stage design to further strengthen the sense of movement.

　　The side highlights the beauty of the GT hunting model, with frameless doors and hidden door handles, which are slender and stretched as a whole, and have a low ground clearance, creating a very low-lying style.

　　The rear shape is also very sporty, equipped with a long and narrow taillight group, and the interior is also layered design, which echoes the headlight group and has a high degree of recognition. In addition, the new car is also equipped with an electric lifting tail.

　　The new car will provide a variety of rims/tyre size options, such as 255/45 R20, 255/40 R21, 255/40 R21 and 275/40 R21, as well as electronic exterior mirrors.

　　In terms of body size, Tengshi Z9 GT has a length, width and height of 5180/1990/1500(1480)mm and a wheelbase of 3125mm respectively. With a five-seat layout, the curb weight of the new car has reached 2875kg.

　　In terms of power, Tengshi Z9 GT pure electric version is equipped with a three-motor four-wheel drive system, in which the maximum power of the front AC asynchronous motor is 230 kW, the maximum power of the last two permanent magnet synchronous motors is 240 kW, the comprehensive power of the system is 710 kW (966 HP), the acceleration time of 100 kilometers reaches 2 seconds, and the maximum speed can reach 240 km/h. In terms of battery life, it is equipped with lithium iron phosphate battery from Fudi, Jinan, and the specific capacity is still unclear.

　　In addition, the power parameters of its plug-in hybrid model have not yet been announced, but it is expected to be upgraded on the basis of BYD DM-p power system to achieve better power performance.

　　At the same time, Tengshi Z9 GT is also equipped with an air suspension system and a rear wheel steering system, which can achieve a rear wheel steering angle of 10 degrees, the turning radius is less than 5 meters, and the Elk test score is over 85 km/h.

　　In addition, Tengshi Z9 GT also provides a multi-lidar optional scheme, which is likely to be equipped with the "Eye of the Gods"-Dipilot 300 high-order intelligent driving assistance system to realize full-scene driving assistance such as high-speed navigation, city navigation, parking service and narrow passage.

The official guide price range of Porsche Taycan is: 89.80-1.998 million yuan.

The official guide price range of Tesla Model S is: 68.49-81.49 million yuan.

　　Judging from the current market situation, Tengshi Z9 GT will compete with millions of pure electric cars such as Porsche Tayan, Tesla Model S, Audi RS e-tron GT and Lotus EMEYA Fanhua. From the known information, Tengshi Z9 is no less than these competing models in terms of face value, power system and handling. In addition, Tengshi Automobile Zhao Changjiang once said that Tengshi Z9 GT is far ahead of Porsche Panamera and Mercedes-Benz S-Class in terms of space, intelligent configuration, comfortable experience and accelerated control.

　　With the arrival of Tengshi Z9 GT, it will further enhance the product matrix of Tengshi brand, fill the gap in the large luxury car market, and provide consumers with richer and more luxurious car choices. Since then, Tengshi Automobile will also become the world’s first new energy luxury car brand covering all categories. (Text: Pacific Auto Wu Qixing)

　　Generation Z usually refers to the generation born from 1995 to 2009, because the age of life has entered the information age in an all-round way. They began to integrate into the life of digital information technology as soon as they were born. They have a strong dependence on network software and intelligent hardware products, and they like early adopters and are keen on trendy smart products, so as to show their individuality.

　　As they grow older, they are more and more going to the society, and they have gradually formed a certain purchasing power. Because they are still young and their spending power has not been fully tapped, they are increasingly marked as key groups by many businesses. For major automobile brands, how to do what they like and really embrace this group of Z generation people can also determine the future direction and even rise and fall of the brand to some extent.

　　For independent brands, people who know more about Chinese people can naturally capture the preferences of such groups and launch tailor-made products in the first time. For example, on the Children’s Day on the first day of this month, they officially put their brand-new compact SUV aimed at this group into public view and started the pre-sale. It is, and recently, we also experienced its 1.5T model.

　　Compact but not compact space.

　　Summary:The global pre-order has been officially launched on the 1st of this month, and a total of seven models have been launched, including the fuel version and the blue whale iDD plug-in hybrid version. The official pre-order price is between 99,900 and 175,800 yuan, and it is expected to be officially listed on June 25.

　　It is not difficult to see from the name and the slogan "My car robot" that Changan Auchan Z6 sales customers are aiming at the new generation of "Z", and will also focus on intelligence. On the real car, we can really see that the car has made considerable efforts in creating a static or dynamic sports atmosphere, and has produced Changan’s fist products from design to configuration and power level; At the interactive level, which is becoming more and more important nowadays, Auchan Z6 puts more emphasis on the futuristic thought of leading intelligence, and its intelligent cockpit is also full of freshness. Pre-sale on Children’s Day, can this "car robot" fulfill the simplest car dream of your childhood?