Beijing, July 9 (Xinhua)-With the completion of volunteering for college entrance examinations in many places across the country, the enrollment of college entrance examinations has also started one after another, and some colleges and universities have begun to send admission notices. The education departments in many places have made it clear that they will strictly guard against acts such as impersonating and going to college, and remind candidates and parents to beware of being deceived.

　　The recruitment of high-profile recruits in various places has been started one after another.

　　Recently, all provinces in China have determined the admission time of college entrance examination, most of which are concentrated in early July, and many colleges and universities have started the delivery of admission notices.

　　For example, this year’s Beijing High School Entrance Examination was held from July 6 to 30, and all the admissions were conducted through remote online admission. Among them, the undergraduate advance batch admission time is from July 6 to 14, and the undergraduate ordinary batch admission time is from July 16 to 21.

　　The admission work in Ningxia this year is divided into six batches, which will be carried out between July 5 and August 15. Among them, the first batch of undergraduate admission institutions (including local special plans, preparatory courses and orientation) is from July 16 to 23; The time for higher vocational (junior college) majors admitted in advance is August 5-6.

　　The enrollment of colleges and universities in Guangdong Province in 2021 will be held from July 8 to August 15, among which the advance approval will be from July 8 to 17; Undergraduate approval is July 15 -29; Specialist approval is from July 30th to August 15th.

　　This year, in order to facilitate candidates to check the admission status in time, the government has also opened up various channels.

　　For example, in Gansu, candidates can query through the website of the Provincial Education Examinations Institute, the APP client of the Provincial Education Examinations Institute, the WeChat WeChat official account and Weibo of the Gansu Provincial Education Department, and the "Lezhi College Entrance Examination" WeChat applet.

　　Singing, black technology … … Which admission notice is the most creative?

　　At present, the admission of colleges and universities is in progress, but the admission notices of some colleges and universities have been issued.

　　Because of its creativity and design sense, it also contains various special meanings. Recently, the admission notices of major universities have frequently seized hot searches, attracting public attention.

　　For example, Beijing’s first general admission notice this year was sent from beijing language and culture university.

　　Inspired by the traditional paper-cutting art in China, the letter of admission combines the "Chinese style" with the popular "pixel style" to convey the idea that "tradition and modernity" and "Chinese culture and world culture" are intertwined, integrated and developed.

　　This year’s admission notice of Shanghai University fully embodies the "black technology". Undergraduates will receive a "Future Core", and when you start the button behind the school badge of the "Future Core" key, you can light the "Future Core" and put it close to your mobile phone to read the WeChat applet "Shangdajinshu" (the sound is the same as "Shangdajinshu"). Freshmen can watch the "Red Inheritance" propaganda film for the first time and get a personal exclusive electronic admission notice.

　　When you open the gift box of Nanjing University of Aeronautics and Astronautics, you will see the three-dimensional laminated paper carvings. Among the layers of clouds, the Long March 5 rocket is launched, and the Beidou network is impressively in front of you. The C919 passenger plane flies higher through the clouds. In addition, the stars, the moon, the straight 10 and the Mars probes are all displayed with different laser patterns.

　　The school also specially added a blind box interactive link in the gift box of admission notice. Seven different aviation, aerospace and civil aviation aircraft were randomly selected and put into each student’s notice.

　　The admission notice of Southeast University is not satisfied with staying on paper, but also singing! When the notification gift box was opened, the song of Dongda University sounded melodiously, and the school landmark auditorium was also lit. In addition, the school motto "stop at perfection" will appear on the notice paper under the illumination of light.

　　The admission notice of Qingdao Agricultural University adopts three-dimensional paper art design, which contains four-story deep scene structure, meaning that college students will start a beautiful life for four years. The notice can also be used as a commemorative photo frame, and you can put your own personality photos in a special place to punch in.

　　The Ministry of Education issued a brilliant warning: Don’t be fooled by "internal indicators"

　　How to ensure fairness and transparency is the focus of social attention in the process of college entrance examination enrollment.

　　In fact, as early as May this year, the Ministry of Education has clearly stated that it is necessary to strengthen supervision and inspection, intensify the investigation and punishment of violations, and persist in finding and investigating violations of disciplines in examination enrollment, with zero tolerance, and fully safeguard the fairness and justice of examination enrollment.

　　Recently, the Ministry of Education issued an early warning to remind the majority of candidates and parents once again that only those whose college entrance examination scores meet the requirements for college entrance examination scores will be admitted to colleges and universities. Don’t be lucky, don’t believe false rumors, distinguish fraud tricks and avoid being deceived.

　　The Ministry of Education reminds that during the college entrance examination, some lawless elements often take advantage of their parents’ mentality of looking forward to their children’s success and their daughters’ success, by forging documents, privately carving seals, setting up registration offices and consulting telephone numbers, pretending to be college admissions personnel and relatives of school leaders, and falsely claiming that they have mastered the "internal indicators", "mobile plans", "directional enrollment plans", "low marks and high records" and "supplementary records" of colleges and universities.

　　According to the Ministry of Education, there are no so-called "internal indicators" in the process of college entrance examination, and candidates and parents should be highly alert to such fraudulent information of "spending money to buy university places".

　　In addition, in recent years, some lawless elements or intermediaries deliberately confuse the difference between academic education and non-academic education, and deceive candidates and parents with admission notices such as self-taught classes, online education classes, and cooperative education. Some educational institutions actually recruit non-academic education students under the guise of academic education.

　　According to the Ministry of Education, different enrollment categories have different admission conditions. Students in general higher education must pass the college entrance examination. The so-called "admission notice" mentioned above is not the admission notice of ordinary colleges and universities whose academic qualifications are recognized by the state. After "admission", freshmen can’t register electronically, let alone get the graduation certificate of ordinary colleges and universities.

　　"Going to college as an impostor" has also been hit hard.

　　In addition to reminding candidates and parents to prevent fraud, the education departments in many places also stressed that they will strictly guard against acts such as impersonating college.

　　For example, on July 6, the enrollment of colleges and universities in Hebei in 2021 was officially launched. Locally, it is clear that it is necessary to strictly control the important passes such as the examination of student status, identity verification, qualification examination, and re-examination of new students’ admission, strictly prevent impersonation to go to college, and safeguard the fairness and justice of college entrance examination enrollment.

　　It is worth mentioning that, in order to guarantee the delivery service of the college entrance examination admission notice, China Post Group held a video conference on July 2, demanding that every admission notice be actively tracked until the last one is properly voted, so as to ensure "zero mistake and zero loss".

　　Before delivery, you must contact the recipient himself by phone, do a good job in door-to-door delivery service according to the address, and implement the delivery receipt requirements. The recipient will take photos and upload them as required, and the receipt will be brought back to the file. (End)

　　According to the China Manned Space Engineering Office, the crew of Shenzhou 14 astronauts will return to the Dongfeng landing site in shenzhou spaceship on December 4. In order to welcome their return, the Shenzhou Medical Rescue Team of the Special Medical Center of the Strategic Support Force began to prepare for the war eight months ago.

"Report to the commander, find the rescue targets No.01, No.02 and No.03, and quickly carry out the nuclear inspection."

　　In the early winter, in the Shenzhou search and rescue drill field deep in the Gobi, with the order issued, three medical rescue helicopter engines roared, and 12 medical rescue detachment fighters carried medical rescue equipment, and the helicopter immediately descended from a height of 30 meters to the designated position.

　　After arriving at the scene, the Shenzhou medical rescue team immediately "showed off" new technologies such as field head and neck spine protection and anti-hypothermia integrated device, hemostatic preset needle, bone marrow cavity puncture infusion system, etc.3 seconds of successful bone marrow puncture, 30 seconds of hemostatic injection and 90 seconds of spinal protection.. This is a scene in which Shenzhou Medical Rescue Team, a characteristic medical center of the strategic support forces, organized a real-life practical training exercise in response to extremely complicated conditions.

　　The Special Medical Center of the Strategic Support Force undertakes the tasks of first aid before landing, evacuation after transshipment, general logistics hospital and rehabilitation after return, aiming at providing more reliable, safer and warmer medical care for astronauts. The characteristic medical center of the strategic support force gives full play to the two-wheel driving force of medical research, supports the actual medical support, organizes research and innovation, and repeatedly tests first-aid devices.

　　Gu Jianwen, director of the Special Medical Center of the Strategic Support Force and captain of the Shenzhou Medical Rescue Team, said, "The first thing for medical escort flying is technology first.Strategic support force characteristic medical centerFulfilling the dual functions of medical treatment and scientific research and realizing the deep coupling between medical treatment and scientific research is not only an important way to improve the space medical support ability, but also the mission and responsibility of the characteristic medical center of the strategic support force. "

　　Shenzhou medical rescue team moved thousands of miles to prepare for the battle for eight months. Starting from laying solid organizational piles, ideological piles and technical piles, in view of the special requirements of resisting low temperature, unclear vision at night and cold caused by wind in extremely cold conditions, it repeatedly discussed the night medical security strategy in cold areas, refined 13 kinds of medical treatment plans, optimized the standardized procedures for dealing with injuries, and aimed at the task characteristic system.Design low-temperature and cold-proof multifunctional gloves and a modular, information-based and integrated portable medical platform.We have compiled information management software for medical combat readiness materials, etc., improved the level of epidemic prevention and control, ensured the life, health and safety of astronauts, and made efforts to realize the transformation from receiving people to saving people, from relying on experience to outline procedures, from being able to use them accurately and reliably, from being able to use them in consultation to being conditioned, from having one’s own training to being able to use them freely, and from being reasonable to being strict.

　　"The astronauts will return soon. Next, we will continue to stand on our posts and make unremitting efforts to thoroughly study and implement the spirit of the 20th Party Congress.Complete the medical security task of escorting Shenzhou with high standards and high quality with the confidence to win and succeed, the courage to give up others, the technology of precise disposal and the spirit of hard work and dedication.. "Team member Dr. Zhu Ming said firmly.

Popular science classroom

Low-temperature cold-proof multifunctional gloves special for aerospace medical treatment

　　The Shenzhou-14 manned spacecraft is scheduled to return to the Dongfeng landing site in the cold weather at night. Due to the influence of geographical conditions and climate factors, the low temperature has brought great difficulties to medical rescuers in carrying out various tasks. In order to ensure the smooth and accurate medical treatment, Shenzhou Medical Rescue Team designed and equipped the "low-temperature and cold-proof multifunctional gloves for aerospace medical treatment".

Mainly reflected in the following aspects:

　　First, the warm-keeping function

　　1. All indicators of gloves areComply with the "hand protection — Cold gloves (GB/T 38304-2019)People’s Republic of China (PRC) national standard,Is suitable for the climatic environment as low as-50 DEG C,Work activities that require fine operation with both hands;

　　2, gloves are made of five layers of materials, the innermost is soft cotton material, to ensure the comfort of the hand, respectively outward in turn.It is provided with a retractable fiber layer, a thermal fiber layer, an antibacterial fabric layer and a waterproof and breathable fabric layer.. The metacarpophalangeal joint and thumb joint are designed with zipper respectively, and the outer layer is designed with lengthening and extension, at the same time, it has the function of self-contraction, which ensures the sealing and mobility between wrist and forearm;

　　3, while giving consideration to comfort and functionality, fully consider the adaptability of special environment, and choose fabrics at the same time.It has the functions of keeping warm, preventing sand and water.;

　　4. The inner layer on the back of the glove is expanded with a movable interlayer with a size of about 6×5 cm.Self-heating materials or electric heating sheets can be placed to improve the warm-keeping function..

　　Second, the operation function

　　1. The outer layer of gloves is provided with an integrated hook, which is used to be hung directly on clothes or bags after being taken off as a whole, so that it can be put on and carried;

　　2. When hand operation is needed, the finger gloves can be partially folded backwards by unzipping the metacarpophalangeal joints and thumb joints, and fixed on the back of the hand by hook and loop, so that all fingers are exposed for fine operation, and fingers can also be retracted into the gloves for heating at any time;

　　3. Thumb surface materialTouch screen designAnd ensures the accuracy of instrument operation under the condition of finger tip skin covering;

　　4. Outside the waterproof and breathable fabric layer on the palm sideIncrease anti-skid and resistance materialsTo ensure the stability and comfort of lifting, handling or grasping.

　　Authors: Junfeng Gao, Liu Xiaoming and Gao Chuan.

　　CCTV News:The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on January 7 that according to the news of the Shandong Provincial Commission for Discipline Inspection, a few days ago, with the approval of the Shandong Provincial Party Committee, the Shandong Provincial Commission for Discipline Inspection conducted an investigation on the serious violation of the law by Song Shoujun, the former first-level inspector of the Shandong Provincial Department of Natural Resources.

　　After investigation, Song Shoujun turned his back on his original mission, ignored the spirit of the eight central regulations and accepted banquets that might affect the fair exercise of power; Violation of organizational requirements, concealment of personal matters, and misrepresentation of problems in organizing conversations; Violation of integrity requirements, illegal receipt of gifts; Greed expands, taking advantage of his position to make profits for others in mining license handling and project contracting, and illegally accepting huge amounts of property; Engaging in malpractices for selfish ends, abusing power, and illegally transferring the right to use state-owned land at low prices have caused particularly heavy losses to national interests.

　　Song Shoujun seriously violated the requirements of organization and integrity, which constituted a crime of serious duty violation, suspected of accepting bribes and illegally transferring the right to use state-owned land at a low price, and did not stop after the 18th National Congress of the Communist Party of China, which was serious in nature and had a bad influence, and should be dealt with seriously. According to the Supervision Law of People’s Republic of China (PRC), the Law on Administrative Punishment of Public Officials in People’s Republic of China (PRC) and other relevant regulations, the Shandong Provincial Commission for Discipline Inspection decided to give him dismissal after being studied at the meeting of the Standing Committee of the Shandong Provincial Commission for Discipline Inspection and reported to the Shandong Provincial Party Committee for approval; Confiscate their illegal income; According to the procedure, the state-owned land use right illegally sold at a low price will be nationalized; The suspected crime was transferred to the procuratorate for review and prosecution according to law, and the property involved was transferred together.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

The Fifth Session of the 12th Chinese People’s Political Consultative Conference will hold its second plenary meeting in the Great Hall of the People at 3pm on March 9th. Many CPPCC members will give speeches on relevant topics. The meeting will be broadcast live on the website of the Chinese People’s Political Consultative Conference and related news websites. Please watch.

　

　

Live video address: www.cppcc.gov.cn/zhibo1.html

　

　

　

　

China Political Consultative Conference Network

March 9, 2017

Original sesame and HELEN peanut net

Once I was chatting with my daughter’s classmate’s mother, and she said that she was envious of my family’s good grades in every subject. I said it was a big misunderstanding. So she asked me to tell her which subject was not good. I said: Math. Then she smiled and said I was being sarcastic.

I laughed, too. Think about my daughter’s perfect score in math or the first in her class every time she entered the fourth grade. I also said that she was not good at math, so would she have no friends if she chattered like this? But I think I’m telling the truth, because in all subjects, my daughter shows the least interest and conscious investment in mathematics. Judging from her childhood, her interest in mathematics is not much. But this doesn’t mean that we can’t learn math well, nor does it mean that we won’t have a strong interest in math in the future.

So, today I want to record my thoughts on children’s math learning and cheer up the children who have little interest in math like us. Then, how to learn math well if you are not interested enough?

This article was published by Huayou @ Sesame and HELEN in Little Peanut Writing Plan.

First, I will share my three key points about the cultivation of my daughter’s mathematics learning ability:

Cultivation logic

Understand the concept

Looking for patterns

Cultivation logic

Logic is the basis of learning everything, and logical thinking is very important for children’s growth. Mathematics is inseparable from logic, and the formation of a person’s logical thinking develops with rationality and needs to be cultivated from an early age.

1. Borrow picture books and mystery novels to cultivate logic

During my daughter’s kindergarten, I also moved all kinds of math picture books home, but what she could accept was very limited, and she often encountered the situation of throwing them out and not reading them.

What’s more, the three-year-old brother gave her his favorite logic dog, and the two-and-a-half-year-old daughter turned to leave after playing, which was a far cry from his obsession. What should we do? We use other picture books to make up for it. In fact, in addition to math picture books, there are many picture books with strong logic, and many picture books contain math knowledge and concepts. But they are more story-telling and literary than math picture books, and they are more suitable for children who are good at liberal arts.

Here are a few simple examples.

Speaking of picture books with strong stories and good logic, I recommend Gagurizi’s books. For example, the series "Crow Bakery" is all about solving problems, among which there are better mathematical thinking.

The following book is about the development history of the house, and thinking is a line running through it.

In addition, picture books with mathematical concepts, 365 Penguins, 12 Big Troubles of Rabbits and so on are also very good.

There are also Korean and Japanese mathematics enlightenment books, and Li Yupei’s mathematics enlightenment stories, which are also very story-telling.

In primary school, my daughter likes Sherlock Holmes, and this kind of mystery novel can also exercise children’s logical thinking.

Similarly, Keigo Higashino’s books will do.

2. Daily communication and exercise logic

Daily communication with children should also pay attention to whether the dialogue is logical and should be expressed clearly and concisely. Only in this way can children be trained to form an efficient and simple way of thinking.

In addition, having a debate at home or having a discussion on current events will exercise children’s logical thinking.

There is also a family reading sharing meeting that we enjoy. Every time, children need to clear their minds, introduce us to the content of a book, the reasons for recommendation, their own understanding of the book, etc., and also ask questions according to our sharing content. These processes are also a challenge to her logical thinking.

3. Exercise logical thinking through games

Letting children invent games by themselves is a good way to exercise logical thinking. Setting the rules of the game must form a logical closed loop, which needs to be rigorous and interesting. Playing games can also exercise logical thinking, and most educational toys are actually based on the promotion of logical thinking.

Understand the concept

I think learning mathematics in primary school should aim at laying a foundation. How to lay this foundation, I think the key is to have a process of thinking and understanding the concept. In the pre-school stage, we didn’t teach our children to calculate, but took her to know and be familiar with numbers from various angles. In preschool and the first grade of primary school, my daughter was fascinated by han sheng mathematics. I think this set of books is very helpful for understanding mathematical concepts.

Reading every book, we need to find the material, and discuss it while doing it. To tell the truth, it takes a lot of effort, but it is also very rewarding. During that time, the child shared a lot of her understanding of mathematics with us.

Looking for patterns

In daily chat, we will discuss and discover mathematical laws together. For example, on a way home, the daughter who just learned addition figured out the multiplication table herself, which made her very happy. After knowing integer operation, she advanced to decimal operation, positive and negative operation. In the process of finding the law, we have once again verified the importance of understanding the concept.

With the passage of time, my daughter has taken a little interest in mathematics. I think it is not difficult to learn mathematics well by doing the above three points (logic, concept and law).

Further share our experiences in the lower grades of primary school.

Six mathematical enlightenment practices

My enlightenment to children’s mathematics has always been in an unconscious state. But mathematics in life is really everywhere, and the so-called enlightenment has been completed unconsciously. The following are some enlightenment experiences in the lower grades of primary school, which may bring you some reference.

1. Counting and recognizing numbers: My daughter gave me great surprises when she counted in front of me for the first time and recognized Arabic numerals for the first time. Because our whole family didn’t realize that we had to enlighten our children at that time. But the child unconsciously learned it by himself. Why? Because we usually use these numbers. For a daughter, watching how adults use numbers may be as natural a learning process as using chopsticks. Integrating numbers into the language and letting children feel the meaning of numbers may be regarded as our initial mathematics enlightenment for children.

2. Know the score, percentage, decimal, positive and negative numbers: The daughter knows the score and percentage when cutting her nails. When children were young, they were impatient with nail cutting, so I used questions to distract her. How many have you cut now? How many are left? How many parts have you finished cutting? What’s the percentage difference? Unexpectedly, as long as you ask questions step by step, your daughter can answer them.

Going up the stairs and looking at the thermometer are good opportunities to know positive and negative numbers. During kindergarten, my daughter understood the concept of negative numbers and saw how to use positive and negative numbers to express different directions and deal with more complicated problems. Later, naturally, I understood the meaning of absolute value.

Go to the market to buy food, and naturally use decimals. In the first grade, I went to the market to buy food, and my daughter settled the accounts herself, which was very good. Buy more than a dozen dishes, yuan jiao fen can also be calculated clearly. In order to facilitate the calculation, she used decimals.

3. Deepen the perception of numbers in chatting: I am very willing to chat with children and talk about everything. We will talk about our favorite numbers and think which one is particularly different. Children’s understanding of numbers can also be seen from these chats. Including mathematical concepts such as approximate number, infinity and limit, we have all brought them in in small talk.

Here’s a girl’s opinion about numbers:

What is "zero"?

She said: Zero is the origin of the universe. You can find a number anywhere, and you can find a number corresponding to it through zero. Zero not only means nothing, but also has many other meanings. For example, zero can mean the horizon.

A useless number.

My daughter thinks that some numbers are useless, such as very, very large numbers, which are so big that few people can use them. Moreover, when the number you want to count is that big, you don’t care what it is. Others are because it has been changing, so it is meaningless to count the specific figures. For example, how many bacteria are there in the world, or how many bacteria are there in a person. It’s changing all the time, and it’s fast. If you want to say exactly how much it is, you have to talk about units much smaller than seconds.

4. Different solutions to a problem: I don’t pay much attention to where the child’s math class has gone, and whether she has done the problem correctly. I am more concerned about what kind of problem-solving ideas she has when she encounters problems. From simple addition and subtraction to complex application problems, I will discuss with her how many solutions there are. Now the same is true for her classmates. If the first method is not understood, she will use the second and third methods to answer it.

5. Break through a little bit every time: I like to let my children try what the teacher hasn’t taught. If you know the addition and subtraction within 20, you will figure out what is within 100 and what is within 1000. If you know addition, let the children ponder multiplication by themselves. Knowing how to multiply single digits, I figured out how to multiply two digits by one digit and two digits by two digits. Give children a chance to explore for themselves.

6. Develop thinking in the game: We don’t brush the questions, but we brush the games. Sudoku, board games and poker, these three items are all related to mathematics. Especially board games, there are very rich resources now. It is very helpful to train children’s concentration and memory, sense of space, logical thinking and problem-solving ability.

Share our mathematics enlightenment book list simultaneously

Like me, she hasn’t read so many math books. When I was a child, I liked a set of math games in Itsumi Taro, and later I was in han sheng. Now I just started studying terrible science.

In a word, I don’t care much about my children’s mathematics. I haven’t read any books about the enlightenment of mathematics, nor have I taken my children to study and practice systematically. I just learn what I encounter in my life, and I hope I can find more wonderful things on the way in the future.

digression

A few days ago, I posted a post in the hope that the flower friends would contribute to the daily performance of Niu Wa in Mathematics. Now I will share my statistical results with you.

Love to do problems: 14 votes (of which 4 votes mean love to challenge difficult problems)

Strong logical thinking ability: 7 votes

Like to deduce formulas and theorems, and sum up laws: 7 votes.

Like to sort out the relationship between knowledge points and master the links between old and new knowledge: 3 votes.

Like self-study (learning in advance): 2 votes

The other 1-vote items are: understanding ability, like reading math books, like playing math games.

Flower friends have discerning eyes, and all these projects are helpful for math learning. If we find that children also have such ability, or occasionally make such performance, we will encourage them. The above views are for your reference only. On the way of learning mathematics, I look forward to your company and getting better and better.

Original title: "Daughters who have no interest in mathematics since childhood, almost all the exams after the fourth grade are full marks, methods and books …"

Read the original text

　　　　　　 CCTV News:Recently, news that parents’ huge deposits have been brushed off by minors rewarding live webcasts and buying game equipment has occurred one after another, and many of them have caused disputes between parents and online platforms.

　　　　　　 In mid-November, Master Wang, who lives near Chanba, the eastern suburb of Xi ‘an, found that his son was fascinated by online games and quietly took more than 70,000 yuan from his parents’ mobile phones. In a rage, Master Wang confiscated the child’s mobile phone and found that the child hid the game program in order not to let the parents know. From the bill expenditure, we can see that there are three kinds of mobile games, namely "Ball Fight", "the glory of the king" and "Soul Tearing". Basically, hundreds of dollars are swiped out every ten minutes, and 77,000 yuan is swiped out from the mobile phones of myself and my wife in just 20 days.

　　　　　　 At the end of August this year, a 9-year-old girl in Zhejiang also spent more than 10,000 yuan in her mother’s credit card because she was obsessed with online games. Ms. Wang, the parent: "I don’t know what is deducted from the credit card. I said, what is this?" When my son saw it, he said that my little sister had played with Mini World for more than 10,000 times. As soon as I opened the door, I fainted there. "

　　　　　　 From the list of Alipay, this kind of transaction called mini-coin was very frequent in August, and sometimes it was successful for five or six times in two or three minutes, from 25 yuan and 50 yuan to 500 yuan and 1000 yuan. The expense of the daughter playing games makes this single-parent family, whose eldest son is suffering from a brain tumor and financial difficulties, even worse. In desperation, Ms. Wang, the mother, had to ask the local media and legal professionals to help contact the game company to discuss the refund.

　　　　　　 Gu Weichao, a practicing lawyer, said: "For example, a 10-year-old child in this case buys expensive games, which is obviously inconsistent with her age. Because she is a person with limited capacity for civil conduct, the relevant behavior should be recognized by the legal guardian before it becomes legally effective. For example, in this case, the parents do not recognize her trading behavior. In fact, it is an invalid legal act, and the relevant transaction-related institutions should return it. "

　　　　　　 [Complex procedures for obtaining evidence and verifying refund are full of twists and turns]

　　　　　　 Although lawyers believe that the relevant institutions should refund the transactions made by minors with limited capacity for civil conduct without the approval of their legal guardians, when Ms. Wang contacted media reporters in Taizhou, Zhejiang Province to help negotiate with the game company, she found that it was not a simple matter to get back the money that had been spent.

　　　　　　 After the reporter contacted the game platform on the spot and helped Ms. Wang send proof of identity, bills and other evidence to the platform through the mailbox, on October 15, the platform deposited more than 2,900 yuan into Ms. Wang’s account, which is far from what Ms. Wang said.

　　　　　　 Customer service staff of the game platform: "We have verified that it is 2182.32 yuan, and some of it is with the game anchor. We have divided it into 3, 7 or 4, 6. We have already expedited it. We will contact the anchor and it is estimated that it will take a month to handle it."

　　　　　　 The reporter also helped Ms. Wang carefully calculate the game consumption again and found that her little daughter’s game consumption in August should be 10015.81 yuan. Subsequently, the reporter contacted Shenzhen Mini Play Technology Co., Ltd., the developer of Mini World game, by telephone, requesting confirmation and verification of the game recharge amount of Ms. Wang’s youngest daughter.

　　　　　　 "Mini World" customer service staff: "If he needs to apply for a refund, he needs to contact the platform. Where does the platform mean? One of the things that help him check here is the mobile phone platform. Refund has a process. If the parents of the player need to refund, they need to contact the platform directly."

　　　　　　 Customer service staff of mobile phone platform: "In this respect, you can also provide your email address to us, and we can record it and give you a feedback."

　　　　　　 After two or three round-trip negotiations, the mobile phone customer service staff agreed to tell Ms. Wang the email number, and Ms. Wang sent the relevant information to the mobile phone platform company through the reporter. Fortunately, after learning about the difficult situation of Ms. Wang’s family, the game developer of Mini World said that it would try its best to coordinate the refund and other related matters for this special recharge event.

　　　　　　 Manager Li, head of the public relations department of Shenzhen Mini Play Technology Co., Ltd.: "Because it is a special plot, and then this parent is really poor, that is to say, we can help to drive the partners to help, and everyone can drive this thing together."

　　　　　　 [Expert Interpretation: Why is it so difficult to get a refund? 】

　　　　　　 In this incident, due to the special circumstances of Ms. Wang’s family, the time for refund was greatly shortened. However, in many other similar incidents, although many parents also chose to report to the police or negotiate with the online platform, the difficulty in obtaining evidence and verifying it made their road of asking for money long.

　　　　　　 In an online news titled "An 11-year-old girl stole nearly 130,000 savings from her parents, almost all of which were used to reward anchors", it was reported that an 11-year-old girl used her parents’ old mobile phone to watch live webcasts and play games, and secretly brushed away her mother’s savings of 126,000 yuan. After the mother found out, she contacted the platform to ask for a refund, but after getting the phone number of the payee with the help of the lawyer, she called many times but no one answered.

　　　　　　 In the report "A 7-year-old girl recharges 18,000 yuan for playing games: there is no refund channel", a 7-year-old girl used her mother’s mobile phone to play games and recharged 18,000 yuan in two hours. Parents asked the game company for a refund, but at first they got a reply that there was no refund channel for the game. It was not until the incident received media attention that the game company agreed to deal with it.

　　　　　　 According to experts, in these cases, because the minors all used their parents’ mobile phone accounts, the biggest difficulty in refunding is how to prove that the money was really paid by the minors.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law: "The first difficulty is how to prove that it is a reward from a minor, because as far as we know, the reason why the platform does not refund parents is that you need to prove whether the money is played by you or by a child; The second difficulty is that even if the platform wants a refund, because the general platform can only get about 50% of the rewards, and the other 50% is given to the anchor, so sometimes the platform can only refund half of the money, then half of it has to be refunded by the anchor. "

　　　　　　 [Multi-factors lead to huge online consumption of minors]

　　　　　　 At the same time of frequent refund disputes, many parents also have such doubts: in the world of online games or live video, why do children spend huge sums of money so easily?

　　　　　　 Take the online game "Mini World" mentioned earlier as an example. Players don’t need to authenticate when recharging the game, but they can recharge and reward as long as they know the payment password. During the inspection of the online video app, the reporter found that most of the software can be registered and logged in quickly by means of mobile phone number, WeChat, Weibo, etc. When rewarding the anchor, it is necessary to recharge the gold coins or diamonds dedicated to the software, and then buy gifts in virtual currency. Generally, you only need to directly use the user name and account registered when downloading software from your smartphone to pay quickly. Even if parents set up a mobile phone that requires password and fingerprint recognition, it is easy to be cracked. Therefore, if parents let their children download live apps or online games on their mobile phones, it is easy for children to spend with their parents’ accounts without their parents’ knowledge.

　　　　　　 When combing the relevant cases, the reporter found that in almost all cases, parents gave their mobile phones to their children, failed to properly keep the payment password, and even opened the secret-free payment function, which caused minors to make huge consumption unconsciously.

　　　　　　 [Multi-party joint efforts to realize the health network for minors]

　　　　　　 During the interview, experts said that guiding minors to make rational online consumption requires the joint efforts of the platform, society and parents in order to truly supervise minors effectively.

　　　　　　 The reporter tested several popular live broadcast software, and found that most of them have settings called youth mode, parental control mode or management tools for minors. After parents choose this setting, they can not only prohibit minors from playing live broadcasts, such as rewarding, recharging and withdrawing cash, but also filter the content watched by minors and control the time of logging in to the platform. In some online games, there are similar anti-addiction system settings. As long as minors register their accounts with their real identity information, the system can supervise the game time and recharge of minors.
At the same time, experts believe that the platform should also inform parents of ways and means to supervise minors’ use of the Internet through more channels and ways in society.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said: "(The platform) must have an obligation to inform all parents how to exercise such a power. Some people say that they have informed, and they will inform online. Online notification is not enough. It needs offline notification, through billboards, through offline publicity, etc., including the media like us to promote together, in order to better help parents to care for their children and avoid this need for a refund. "

　　　　　　 At the same time, as the most direct guardians of minors, parents should also be familiar with the network rules and strictly follow the relevant laws and regulations in order to truly protect minors.

　　　　　　 Zhu Wei, a researcher at the Communication Law Center of China University of Political Science and Law, said: "The first line of defense to really supervise children is not the platform, not even the law and the government, but the parents! Parents should control their children’s account, and give their children this registration mode that conforms to their identity. Since it is inevitable to contact the Internet, parents should be familiar with the rules of the game. After being familiar with them, use these rules to protect their families and protect their children. "

　　Solar greenhouse in the production base of Gobi ginseng fruit in Yumen city. Provided by Yumen Agriculture and Rural Bureau

　　Vegetable farmers are managing cherry tomatoes in the greenhouse of Dunhuang Seed Industry Gobi Agricultural Industrial Park. Provided by Gansu Provincial Department of Agriculture and Rural Affairs

　　Core reading

　　The vast rural areas are very different, and the resource endowments are different. Modern agriculture is doomed to be unable to conquer the world with one model.

　　Many areas in northwest China are dry and lack of rain, and the ecology is fragile. How to break through the common problems of resource constraints and embark on a road of high-quality agricultural development? Jiuquan City, Gansu Province, invigorates Gobi resources, develops ecological agriculture, breaks through technical barriers and market barriers, and balances the relationship between production and ecology, which brings enlightenment to the development of high-quality agriculture in such resource-constrained areas.

　　It is hard to believe that this is the Gobi Desert that once "the wind blows stones and runs away, and grass does not grow everywhere"!

　　Walking into the Gobi agricultural industrial parks in Jiuquan, Gansu Province, it seems to be in the solar greenhouse museum — — In the assembled steel frame greenhouse, leeks, cucumbers, tomatoes and other vegetables are fresh and tender, and vegetable farmers are busy collecting and loading cars; In the intelligent multi-span greenhouse, southern fruit trees such as pitaya, fig and lotus fog are full of vitality, and a set of sophisticated equipment is dazzling … …

　　How do the Gobi desert grow fruits and vegetables? Is there any money in facility agriculture? How to balance production and ecology? With these questions, the reporter found out.

　　Ask Gobi for space

　　Developing ecological facility agriculture will increase the average benefit per mu by 10 times.

　　In the greenhouse of Yinda Gobi Agricultural Industrial Park in Suzhou District, rows of tomato seedlings are more than two meters high. When I ask, I still control the growth! Looking closely, a tomato bears fruit from top to bottom, and it has seven layers, and one layer can pick more than two kilograms of fruit.

　　Li Kai, stationmaster of Yinda Town Agriculture and Forestry Station in Suzhou District, introduced that there are 1,350 solar greenhouses in the industrial park, and 80% of them grow tomatoes. "It is not a problem to collect 12,000 Jin in a shed. The output is 1/3 higher than that of ordinary shed, and the quality is better."

　　"It’s easy to work hard and farm easily. I didn’t expect the wasteland to become a cornucopia." Ge Mingke, a 54-year-old villager in Liufen Village, Yinda Town, said that it is located on the edge of Badain Jaran Desert. In the past, it was not long to grow anything. The villagers used to be poor and developed Gobi agriculture, which made everyone see the future. Today, Lao Ge runs 8 greenhouses in the park. He took out his mobile phone and showed it. "Now, with a little finger, you can roll up the curtain in a few minutes."

　　In addition to vegetables, there are many new things in the park — — Some farmers planted tropical fruits such as pitaya, lotus fog and passion fruit in Gobi, and the benefits were good. The perfume lemon was sold to one in 30 yuan. Ge Mingke tried to grow grapes in the greenhouse this spring, but it was snapped up as soon as it was picked.

　　"Developing efficient agriculture is not a patent in developed regions." Li Kai said that despite the shortage of water and soil resources in Jiuquan, with another brain, the disadvantages can become advantages, and the Gobi desert here can be rich! Statistics show that there are 170 million mu of Gobi desert beaches available in the city, accounting for nearly two-thirds of the city’s land area.

　　"The Gobi Desert is not suitable for traditional farming, but there are many things that can’t be done on cultivated land, but there are advantages here!" Jiang Weijie, a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, said that the Gobi Desert has a vast area and is concentrated and contiguous, which is suitable for scale operation; There are many stones, and local materials can save a lot of greenhouse cost; The Gobi Desert has up to 14 hours of light every day, and the temperature difference between day and night reaches more than 20 degrees Celsius. The fruits and vegetables are of high yield and good quality.

　　"Gobi agriculture has expanded the development space and opened up new channels for farmers to increase their income." Zhang Guosen, deputy director of Jiuquan Agricultural Technology Service Center, introduced that the protected agricultural area of Gobi in the city reached 90,000 mu, with an annual net income of 25,000 mu — 30,000 yuan, about 10 times that of field planting.

　　Qilian qingquan agricultural science and technology co., ltd chose Yumen city and invested 350 million yuan to develop ginseng fruit. Into the greenhouse, ginseng fruit does not grow on trees, but green seedlings climb the rope and grow straight up.

　　"The fruit grows up after drinking snow water from Qilian Mountain, which is sweet and refreshing and has a unique flavor!" Ma Shoudong, the general manager of the company, said that the irrigation water in Qingquan Township comes from melted snow, which is pure and pollution-free, and the Gobi land is suitable for developing green and organic crops.

　　In addition to good quality, it can also be wrong. "Going public in winter and spring can avoid the listing period of Yunnan ginseng fruit and seize the scarcity period of northern fruit." Ma Shoudong said that in the Gobi greenhouse, one crop can be harvested four times, and the average income of the shed is more than 40,000 yuan.

　　In response to the unique resource advantages of the Gobi Desert, not only Qilian Qingquan Company, but also Jiuquan started to build 90 Gobi eco-agricultural industrial parks, and 35 leading enterprises, 49 cooperatives and more than 7,000 farmers including Dunhuang Seed Industry and Julong Group joined in. In just a few years, Jiuquan Gobi eco-agriculture has developed from scratch, from small to large, and has embarked on an innovative development road with outstanding regional characteristics and efficient use of resources.

　　Science and technology break through resource constraints

　　Water is counted by drops, fruits and vegetables are planted in "pillows", and the more scientific farming is, the sweeter it is.

　　Water shortage is the first problem in agriculture in Gobi desert.

　　"Saving water is the only way out." Wang Shengjun, deputy director of the Agricultural and Rural Bureau of Jiuquan City, said that the Gobi is short of water, which is a structural shortage. Heihe River, Shule River, Taolai River and Danghe River all flow through the territory. The key is to vigorously develop science and technology to save water and break the bottleneck of water resources.

　　Jiuquan built a water conservancy project to divert water and water. Popularize water-saving technology in one hand, and formulate 15 technical specifications for Gobi agricultural standardization, so that new integrated technologies such as water-saving drip irrigation and integration of water and fertilizer can be settled, and the maximum benefit of each drop can be exerted.

　　In the intelligent multi-span glass greenhouse of Dunhuang Seed Industry, vegetables are as delicate as flowers. "The water supply is calculated by drops, and each crop has its own drinking water file." Wang Kai, manager of the second production department of the company, introduced that the water and fertilizer equipment automatically adjusts the water supply according to the crop growth data and the environment. Scientific farming, the sweeter the planting, the organic tomatoes produced here sell for 7 yuan a catty.

　　How to make good use of Gobi resources on the basis of protection? Jiuquan defines Gobi eco-agriculture, and its specific development space is arid Gobi area, including Gobi desert, desertification land, abandoned land, and even low-yield fields in oasis. "Gobi agriculture should carry out long-term planning, avoid disorderly development, grasp the balance between production and ecology, and adhere to ecological priority, ‘ Do not drill a new well or increase the total water consumption ’ These two hard levers are the bottom line and the red line. " Wang Shengjun said.

　　With the "hard leverage", how can Gobi agriculture "grow up"? Fan Lide is a pioneer of agriculture in Jiuquan Gobi. His story is very convincing: in 2009, he began to build greenhouses to grow fruits and vegetables in Gobi. Today, the couple run 30 greenhouses, large and small.

　　Walking into Van Lide’s greenhouse, the ground is still the original appearance of Gobi, and all kinds of vegetable seedlings grow in "pillows". This is a matrix pillow technology popularized in the city in recent years. The "pillow" contains the "soil" needed for crop growth. "You don’t have to dig a hole and open a ditch, you can directly bag vegetables, and water and fertilizer will be pumped in like infusion ‘ Pillow ’ 。”

　　The matrix pillow comes from Kangduo Ecological Agriculture Company. Walking into the backyard of the company, the bundled straws are neatly packed, the tomato seedlings are piled up like hills, and the mushroom residue bags are put together. "Matrix pillows are made of these agricultural wastes." Su Hai, Chairman of the Board of Directors, said that 1 mu of sunlight greenhouse needs 67 cubic meters of substrate, which can transform and utilize 125 cubic meters of agricultural wastes such as straw, tail vegetables and livestock manure. Returning substrate to the field can also enhance soil fertility and improve soil.

　　In Jiuquan Gobi desert, various intelligent drip irrigation and water and fertilizer integration facilities are very common. In the past, "the farmland was watered in the field, but now the seedlings were watered in the Gobi", and careful calculation of water-saving accounts became the common action of farmers and enterprises. "It is necessary to save water and improve water efficiency, but also to use water efficiently and improve output efficiency." Zhang Guosen said that through precision drip irrigation, planting tomatoes can save water by 50%, increase production by 30%, and increase efficiency by about 2,000 yuan per mu.

　　Holding a group to develop and sell well.

　　Improve the quality of the industrial chain, do well and enlarge the "vegetable basket" and "fruit plate"

　　Compared with traditional agriculture, Gobi ecological facility agriculture undoubtedly needs more investment. Is it worthwhile to do so?

　　Jiuquan’s approach is to focus on organic and green, and build efficient agriculture in the whole industrial chain.

　　Come to the largest agricultural product market in Hexi region — — In the spring market, I found that many stall owners are rushing to collect Gobi vegetables and fruits. "From November to March of the following year, vegetables from the Gobi Desert accounted for about 20% in the market." Li Hongmei, deputy general manager of Chunguang Market, said that Gobi agriculture is positioned in the middle and high end. If it is difficult to sell at a good price only by staring around the producing area, the key is to broaden the market.

　　The government has set up a platform, built brands and blocked points, so that more and more high-quality agricultural products in Gobi can go out. The influence of "Gobi Snow Run" regional brand has been expanding, and the market has expanded to Beishangguang, Sichuan and Chongqing.

　　"If you want to embrace the big market, you can’t fight alone!" Wang Shengjun introduced that the city took the lead in setting up a vegetable association, formulating production standards and promoting multi-party participants to "hold their fingers into fists".

　　Holding a group to break into the market, the "vegetable basket" and "fruit plate" are getting bigger and bigger. Kangyuan Fruit and Vegetable Farmers Cooperative in Qingquan Township has driven more than 400 farmers to operate 1032 ginseng fruit greenhouses, providing through-train services such as agricultural materials, technology, storage and sales. Chijin Town Dongjiuwang Farmers Cooperative has driven more than 2,000 growers, supported clean vegetable processing, leek flower sauce and other processing projects, and extended the industrial chain.

　　There must be a "golden key" to knock on the door of the market. "The key is to improve the quality of the industrial chain and achieve high quality and good price." China — Wang Xiongjiao, head of the construction promotion group of Israel (Jiuquan) Industrial Park, said that the stones from other mountains can attack jade, and the desert agriculture in Israel is the most similar to Gobi agriculture. People not only have advanced water-saving technology, but also have an efficient industrial chain to ensure that what they produce is a hot commodity. The industrial park officially opened in April this year, and the first suggestion of Israeli experts was to study domestic and international market information.

　　There are no e-commerce online stores, no merchants coming and going, and all the leeks in Chijin Town are sold to Beijing, Hebei, Shaanxi, Xinjiang and other places. "We rely on orders, and the wholesale price of sheds is higher than the retail price of ordinary leeks in the local market." Wang Yi, the leek agent, said that Chijin leek is a geographical indication product, and 90% of the leeks in the town have achieved order sales.

　　"Good quality and good price, organic leeks are sold for five or six yuan a catty." Wang Yi started a new experiment on the Gobi Desert — — More than 100 steel arch sheds and more than 100 solar greenhouses have been built to grow organic vegetables. The newly emerged leek seedlings add new green to the Gobi Desert, and more than 280 farmers are busy with Wang Yi.

　　Large-scale production and circulation are the development trends. "To transport vegetables to Guangzhou, it is required that the temperature of the cabbage is below 2 degrees Celsius, and it will be delivered in 40 hours and sold in 12 hours." Wang Shengyuan, general manager of Julong Modern Agricultural Logistics Port, said that as the largest logistics enterprise in Jiuquan, through the development of cold chain logistics, a number of cooperatives have been driven to connect with the big market.

　　Jiuquan, who is well versed in the development of Gobi agriculture, has a new plan: by 2022, it will build a demonstration area of Gobi eco-agriculture leading the whole province and even the whole country, and become a competitive "vegetable basket" production and supply base based in the northwest, radiating the whole country and facing Central Asia, West Asia and South Asia.

　　On September 29th, the certification ceremony of C919 aircraft in type certificate was held in Beijing Capital Airport. Song Zhiyong (left), director of the Civil Aviation Administration of China, presented type certificate of C919 aircraft to He Dongfeng, chairman of Comac China.

　　Xinhua News Agency reporter Li Tao photo

　　Weinan Airport, located in pucheng county, Weinan City, Shaanxi Province, is a national civil aircraft research and flight test base. The picture shows the C919 large passenger plane at the airport.

　　Xinhua News Agency reporter Ding Ting photo

　　At 6: 52 on May 14th this year, the C919 passenger plane numbered B-001J took off from the fourth runway of Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 passenger plane that China Commercial Aircraft Corporation will deliver to its first customer.

　　Xinhua News Agency reporter Ding Ting photo

　　General Secretary of the Supreme Leader said that making the China big plane soar in the blue sky bears the national will, national dream and people’s expectation.

　　On September 29th, the Civil Aviation Administration of China awarded the C919 type certificate to Commercial Aircraft Corporation of China (hereinafter referred to as "Comac China"). From the establishment of the project in 2007 to the first flight in 2017, and then to the completion of evidence collection, it took 15 years, and the domestic large aircraft was finally allowed to engage in commercial operations and was about to soar above the blue sky.

　　What are the advantages of domestic large aircraft? Why build your own large civil aircraft? Our reporter interviewed Comac China and relevant experts in civil aviation.

　　Have a competitive advantage in many aspects

　　— — It is not only equipped with advanced systems and materials, but also provides passengers with a more comfortable ride environment.

　　On September 29th, the type certificate certification ceremony of C919 aircraft was held in Beijing Capital International Airport, which was an important milestone in the cause of China’s large aircraft, and marked that the large passenger aircraft with independent intellectual property rights developed by China in accordance with internationally accepted airworthiness standards passed the airworthiness certification. Since then, China has a single-aisle trunk airliner that can be put into operation.

　　"C919 completed the evidence collection, indicating that its safety and reliability meet the requirements of airworthiness regulations." Li Xiaojin, director of civil aviation university of china Institute of Aviation Economics, told this reporter that the C919 successfully made its first flight in May 2017. During the flight test period of more than five years, six trial aircraft have completed a series of flight test missions in Yanliang, Shaanxi, Nanchang, Shandong, Pudong, and Dunhuang, Gansu, and comprehensively verified the power and electrical systems, verifying the safety and reliability of the aircraft in various extreme situations such as stall, natural icing, high temperature and extreme cold. At 6: 52 on May 14th this year, the seventh aircraft of C919 jumbo took off from Shanghai Pudong Airport and landed safely at 9: 54, marking the successful completion of the first flight test of the first C919 jumbo aircraft that China Commercial Aircraft Corporation is about to deliver to its first customer.

　　Whether a civil airliner can be put into commercial operation is not decided by the manufacturer, nor by the operator, that is, the airline, but by airworthiness certification. The type certificate won this time is the ticket for large aircraft to enter the aviation market.

　　After getting the admission ticket, it depends on the advantages of domestic large aircraft if they want to gain a foothold in the aviation market.

　　C919 is equipped with advanced systems and advanced materials. According to Comac of China, the C919 wing design adopts supercritical airfoil design independently developed, which can reduce drag by 5%. The use of advanced materials such as Al-Li alloy and composite materials makes the structure lighter, which greatly improves the safety, economy and environmental protection of the aircraft. At the same time, it is equipped with advanced airborne systems and engines with superior performance.

　　For passengers, the wide fuselage of the C919 will provide more seating space. At the same time, it adopts high-efficiency air filtration system to provide passengers with high-quality fresh air, and the cabin lighting adopts humanized scene lighting design to create a warm and considerate comfortable environment.

　　The C919 is aimed at Airbus A320 and Boeing 737 series models, and adopts single-channel narrow-body layout, with 158 to 192 seats and a range of 4,075 to 5,555 kilometers. At the same time, the C919 is safe and reliable, backed by the vast China market, and has unlimited potential.

　　At present, C919 has accumulated more than 800 orders from 28 customers. "Before type certificate was acquired, there were more than 800 orders, which was quite impressive. The safety, economy, comfort and other aspects of the C919 are relatively suitable for market demand, and are suitable for domestic long-distance routes and neighboring Southeast Asian international routes. " Li Xiaojin commented like this.

　　An important milestone in China’s commercial aircraft manufacturing industry

　　— — It is a large jet civil aircraft developed by China and with independent intellectual property rights.

　　Why build a large domestic civil aircraft? Aviation manufacturing industry is known as the "flower of industry", with long industrial chain and high added value, involving hundreds of professional categories, which has high requirements for industrial capacity. Among them, the R&D and manufacturing capacity of large passenger aircraft is an important symbol of a country’s aviation manufacturing level and is also regarded as the embodiment of a country’s overall strength.

　　In the past ten years, the C919 research team insisted on independent innovation and open cooperation, successively conquered a number of key technologies, formed a number of core capabilities, tempered a number of talent teams, promoted a number of industrial development, and formed a capability platform to support the independent development of China large aircraft.

　　The person in charge of Comac China said that through the development of C919 large passenger aircraft, China has completed the whole process of design, manufacture, test, flight test and airworthiness certification for the first time, and has the ability to develop large passenger aircraft according to internationally accepted airworthiness standards.

　　C919 adopts the mode of "main manufacturer+supplier". As the main manufacturer of domestic large aircraft, Comac China is responsible for the design and development, system integration, final assembly, airworthiness certification, customer service and marketing of C919. Comac China conducts supplier selection and management for airframe structure and airborne system equipment nationwide. The structure of C919 is designed by Comac of China, and manufactured by many domestic enterprises, with completely independent intellectual property rights. The engine is provided by CFM, a US-France joint venture company, and the avionics system is provided by Angji Avionics, a Sino-US joint venture company.

　　The development of domestic large aircraft is also an important aspect to meet the dual needs of the national economy and development strategy. Li Xiaojin said: "The civil aviation industry is a national basic and strategic industry. Buying a large number of foreign aircraft makes our air transportation industry subject to people. At the same time, the price of Airbus A320 and Boeing 737 series aircraft is about $110 million to $120 million. If you buy hundreds of aircraft every year, it will cost tens of billions of dollars, which is relatively high. With the commercial operation of C919, it will accelerate the integration of upstream and downstream industries, amplify the industrial correlation effect of civil aviation and aviation manufacturing, and further improve the overall economic development quality. "

　　The aviation market in China is large.

　　— — In the next 20 years, China’s demand for passenger airliners is estimated to be 9,084, worth about 1.39 trillion US dollars.

　　At present, Airbus and Boeing account for the bulk of the global civil aviation aircraft market with more than 100 passengers. After C919 is put into commercial operation, what impact will China large aircraft bring to civil aviation?

　　— — Create new economic growth points.

　　China’s civil aviation transportation industry is in a period of rapid growth, and the domestic market demand is great. The development of domestic large aircraft will better meet the needs of China’s economic development and people’s travel, and create new economic growth points.

　　China Commercial Aircraft Corporation Market Forecast Annual Report (2021— 2040) predicts that in the next 20 years, more than 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars (based on the 2020 catalogue price). China aviation market will receive 9,084 new aircraft, with a value of about 1.39 trillion US dollars (based on the catalogue price in 2020). Among the newly accepted aircraft in China aviation market, the number of narrow-body passenger aircraft will reach 6,295. As the mainstream aircraft in the civil aviation transportation market, narrow-body passenger aircraft account for about 80% of China’s civil aviation fleet and 70% of the global fleet.

　　— — Promote the upgrading and development of the industrial chain.

　　C919 is the take-off work of China’s large civil aircraft industry, and the aviation manufacturing industry chain driven by C919 has great potential. It is expected that it will drive group breakthroughs in new materials, modern manufacturing, advanced power, electronic information, automatic control, computers and other fields, and will also enable aviation high-end raw materials, subsystems and parts manufacturers to achieve performance growth. At present, more than 20 provinces, more than 1,000 enterprises and institutions and nearly 300,000 people have participated in the research and development.

　　Taking materials as an example, the application of new materials is an important aspect of the development and progress of aviation technology. The manufacturing of large civil aircraft involves composite materials, titanium alloys, high-strength steel, etc. The development of C919, and a variety of new materials are applied to civil aircraft on a large scale for the first time, which not only leads to a breakthrough in material technology, but also brings great demand to the material industry.

　　The successful development of C919 will provide more choices for airlines and customers, more opportunities for suppliers and partners, and further stimulate the healthy competition and innovation vitality of the global commercial aircraft industry.

　　The airworthiness certification is only the first step for C919 to be put into operation, and the subsequent industrialization will take a long time. Li Xiaojin said: "According to public data, there are about 50,000 transport aircraft in operation around the world, of which Boeing and Airbus each account for about 45%. In the future, C919 should also strive for the european aviation safety agency airworthiness certificate and the US Federal Aviation Administration airworthiness certificate in order to put it into commercial operation in more countries. " He said that there is still a gap between China and the world-class level in aero-engine manufacturing and avionics system design. Compared with automobile and other industries, the aviation manufacturing industry has the characteristics of high technology added value and low labor intensity, and there are certain technical barriers. The technology in many sub-sectors of the industrial chain still needs to achieve a breakthrough from 0 to 1.

　　Slow and steady, with unlimited potential, China Big Aircraft will write more wonderful stories.

　　Investment continues to make efforts in making up shortcomings, transformation and upgrading, consumption patterns continue to innovate and develop, the employment situation continues to improve, and the income gap between urban and rural residents continues to narrow … … In the first quarter of this year, with the steady economic and social development, people’s living standards have been continuously improved, and the people’s sense of acquisition, happiness and satisfaction have been continuously enhanced. In the future, with the continuous implementation of various policies to benefit the people and the people, our life will be even better.

　　The investment growth rate rose steadily and the structure continued to be optimized and upgraded.

　　Peng Yongtao, Director of Investment Department of National Bureau of Statistics

　　With the implementation of a series of "stable investment" policies, the growth rate of fixed asset investment in China has steadily rebounded. In the first quarter, the total investment in fixed assets (excluding farmers) was 1,018.71 billion yuan, a year-on-year increase of 6.3%. At the same time, investment in short-boarding, transformation and upgrading has continued to exert strength, and the investment structure has been continuously optimized. The key role of investment in optimizing the supply structure continues to be highlighted.

　　I. Infrastructure investment has stabilized and rebounded.

　　Since October 2018, the growth rate of national infrastructure investment has continued to pick up, with a year-on-year increase of 4.4% in the first quarter of this year, an increase of 0.6 percentage points over last year.

　　The growth rate of investment in areas related to people’s livelihood has accelerated. In the first quarter, investment in the social sector increased by 14.3% year-on-year, with the growth rate increasing by 4.1 percentage points and 2.4 percentage points respectively from January to February and last year.

　　Second, the investment structure of manufacturing industry continued to be optimized.

　　In the first quarter, manufacturing investment increased by 4.6% year-on-year. Among them, the growth rate of investment in high-tech manufacturing industry has accelerated. In the first quarter, the investment in high-tech manufacturing industry increased by 11.4%, the growth rate was 5.2 percentage points higher than that in January and February, and it was 6.8 percentage points higher than that in all manufacturing industries.

　　The growth trend of transformation and upgrading investment in manufacturing industry is good, which is an important factor to stimulate the growth of manufacturing investment. In the first quarter, the investment in technological transformation of manufacturing industry increased by 16.9%, and the growth rate was 2 percentage points higher than that of last year.

　　Third, the real estate development investment is generally stable.

　　Under the policy of "stabilizing land prices, housing prices and expectations", the real estate market has undergone positive changes, and the main indicators are mostly stable and positive. In the first quarter, investment in real estate development increased by 11.8% year-on-year; The newly started area of real estate increased by 11.9%; The sales area of commercial housing decreased by 0.9%, narrowing the decline by 2.7 percentage points.

　　Fourth, private investment grew steadily.

　　In the first quarter, private investment increased by 6.4% year on year. Among them, investment in the social field increased by 26.6%, and the growth rate was 9.2 percentage points higher than that from January to February; Investment in real estate development increased by 13% and continued to maintain rapid growth.

　　Five, foreign investment and Hong Kong, Macao and Taiwan businessmen have accelerated.

　　In the first quarter, the investment of foreign enterprises increased by 8.7% year-on-year, and the growth rate was 5.3 percentage points higher than that from January to February. Investment by Hong Kong, Macao and Taiwan businessmen increased by 2.8%, 2.8 percentage points higher than that from January to February.

　　6. The growth rate of investment in the eastern, central and western regions has increased.

　　In the first quarter, investment in the eastern region increased by 4.3% year-on-year; Investment in the central region increased by 9.6%; Investment in the western region increased by 7.8%; Investment in Northeast China increased by 2.9%.

　　The consumption potential is released, and the new and old kinetic energy is accelerated.

　　Lin Tao, Director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics

　　In the first quarter, China’s consumer goods market was generally stable, the consumption structure continued to be optimized and upgraded, the consumption mode continued to innovate and develop, the conversion of old and new kinetic energy in the consumption field was steadily advanced, and the consumption potential of residents was further released. Consumption remained the first driving force for economic growth.

　　First, consumption continues to play a fundamental role

　　The consumer goods market as a whole maintained steady growth. In terms of nominal growth rate, the total retail sales of consumer goods in the first quarter increased by 8.3% year-on-year. At the same time, domestic consumption continues to play the role of the main engine of economic growth, and the contribution rate of final consumption expenditure to economic growth in the first quarter is 65.1%.

　　Second, the urban and rural consumption structure is optimized, and the rural market is growing rapidly.

　　Driven by the steady growth of residents’ income and the improvement of market expectations, the retail sales of urban consumer goods in the first quarter increased by 8.2% year-on-year, 0.1 percentage point faster than that in the fourth quarter of last year. At the same time, the rural consumption environment continued to improve. In the first quarter, the retail sales of rural consumer goods increased by 9.2% year-on-year, and the growth rate was 1.0 percentage points higher than that of the urban market.

　　Third, the continuous adjustment of commodity structure

　　The sales growth rate of some consumption upgrading products accelerated, and the communication equipment products related to consumption upgrading increased by 10% year-on-year in the first quarter; Cosmetics increased by 10.9%. At the same time, the demand for service consumption is strong. In the first quarter, the national catering revenue increased by 9.6%, which was 1.4 percentage points higher than the retail sales.

　　Fourth, the consumption pattern is constantly innovating.

　　Emerging formats grew rapidly. In the first quarter, the online retail sales of physical goods nationwide increased by 21.0%, which was 12.7 percentage points higher than the total retail sales of social consumer goods. The traditional format grew steadily, with the retail sales of supermarkets and convenience stores above designated size increasing by 7.5% and 10.5% respectively in the first quarter.

　　The new and old formats are integrated and developed. According to estimates, in the first quarter, the retail sales of goods realized by units above designated size through the Internet accounted for 11.3% of the retail sales of consumer goods above designated size, up 0.2 percentage points from the fourth quarter of last year.

　　V. Stable supply of consumer goods market

　　The production of consumer goods industry grew steadily, and the actual growth rate of added value of consumer goods industry remained above 6% in the first quarter; Investment in the consumer sector grew well. In the first quarter, investment in culture, sports and entertainment increased by 22.7%, and investment in education increased by 14.7%. Consumer-related industries are running well, with the average index of non-manufacturing business activities of 54.6% in the first quarter.

　　With the steady growth of residents’ income, tax reduction and fee reduction and the gradual effectiveness of policies to promote consumption, residents’ consumption demand will be further released, the trend of consumption transformation and upgrading will continue, and the consumer market is expected to continue to grow steadily on the whole.

　　The overall price operation was stable, and the production field rose slightly.

　　Zhao Maohong, Director of Urban Department of National Bureau of Statistics

　　Since the beginning of this year, in the case of abundant supply, the price in the consumer sector has risen moderately, the price in the production sector has risen slightly, and the national price operation has been generally stable.

　　First, the price increase in the consumer sector is moderate.

　　In the first quarter, the national CPI (Consumer Price Index) rose by 1.8% compared with the same period of last year, and the growth rate dropped by 0.3 percentage points compared with the same period of last year. From the ring comparison, affected by holiday factors, CPI increased by 0.5% and 1.0% in January and February respectively, and decreased by 0.4% in March after the holiday; From a year-on-year perspective, the CPI rose by 1.7%, 1.5% and 2.3% from January to March, respectively, and the fluctuation of the increase was mainly affected by changes in food prices. The monthly core CPI excluding food and energy prices is 1.9%, 1.8% and 1.8% respectively, with a moderate and stable increase.

　　The increase in food prices slightly expanded. In the first quarter, food prices rose by 2.2%, an increase of 0.2 percentage points over the same period of last year, which affected the CPI increase by about 0.45 percentage points.

　　The increase of non-food prices declined. In the first quarter, non-food prices rose by 1.7%, which was 0.5 percentage points lower than the same period of last year, affecting the CPI increase by about 1.39 percentage points.

　　Second, prices in the production sector rose slightly.

　　The increase in PPI dropped significantly. In the first quarter, the national PPI (ex-factory price index of industrial producers) rose by 0.2% year-on-year, down by 3.5 percentage points compared with the same period of last year and down by 2.1 percentage points compared with the fourth quarter of last year. Among them, the price of means of production changed from 4.9% in the same period last year to flat, which was the main reason for the decline in PPI growth.

　　The prices of most industrial sectors are generally stable. In the first quarter, among the 40 major industries surveyed, the ex-factory prices rose in 29, remained flat in 2 and fell in 9. In most industries, the ex-factory price changes slightly, and in 28 industries, the ex-factory price changes between 2.0%.

　　The ex-factory price of the equipment manufacturing industry is generally stable. Among them, the ex-factory price of general equipment manufacturing rose by 0.9%, the ex-factory price of special equipment manufacturing rose by 0.5%, and the ex-factory price of computer, communication and other electronic equipment manufacturing rose by 0.2%; The ex-factory prices of railways, ships, aerospace and other transportation equipment manufacturing industries are flat.

　　The prices of some means of production have risen. In the first quarter, the international crude oil price rebounded, and the low temperature in some areas led to an increase in heating demand, and the price of energy products rose. Affected by the Spring Festival, from January to February, the market demand for steel and non-ferrous metals was weak and the prices fell. In March, with the concentrated construction of post-holiday infrastructure projects, the demand for steel and non-ferrous metals increased, and the prices of related products went up.

　　The employment situation is basically stable, and the market supply and demand are stable and orderly.

　　Meng Canwen, Deputy Director of the Department of Population and Employment Statistics of the National Bureau of Statistics

　　In the first quarter, affected by the downward pressure of the economy and the Spring Festival, the national urban survey unemployment rose first and then fell. With the continuous efforts of the employment priority policy and a series of measures to stabilize and promote employment, the employment situation in China has remained stable as a whole.

　　First, the national urban survey unemployment rose first and then fell.

　　In the first three months of this year, the national urban survey unemployment rate was 5.1%, 5.3% and 5.2%, respectively, up by 0.1, 0.3 and 0.1 percentage points compared with the same period of last year. Although it rose in February, it fell back in March, and the average monthly rate was lower than the expected target of 5.5%. In January and February, the unemployment rate rose due to the combined influence of economic downward pressure and Spring Festival factors. In March, with the decline of seasonal factors, the weather turned warmer after the holiday, enterprises resumed work, the demand for employment increased, and the proportion of temporary unemployed people who closed down seasonally dropped significantly. By age, the unemployment rate of the main working-age population aged 25 to 59 was below 5% in the first quarter, and the employment situation remained stable as a whole.

　　Second, the demand for employment in enterprises is stable

　　The employment demand of enterprises is generally stable. The key survey on the employment of manufacturing enterprises conducted by the National Bureau of Statistics in six eastern provinces in March shows that enterprises have returned to work well after the Spring Festival, with a return rate of over 90%, and the demand of some enterprises has increased compared with the same period last year.

　　According to the monthly labor force survey data, the average weekly working hours of employees in enterprises in March were 46.0 hours, an increase of 1.1 hours over the previous month and 0.3 hours over the same period last year. The average weekly working hours of all types of enterprises have increased compared with February, and the average weekly working hours of employees in private enterprises have increased by 1.4 hours compared with last month.

　　Third, the supply and demand of the human resources market are basically stable.

　　According to the data of Ministry of Human Resources and Social Security, from January to March, 3.24 million people were newly employed in cities and towns, achieving the annual target of 29.5%, 1.17 million unemployed people in cities and towns were re-employed, and 390,000 people with employment difficulties were employed, all of which maintained a high level. In the first quarter, the recruitment ratio of the national human resources market was 1.28, up 0.5 percentage points year-on-year and 0.1 percentage points quarter-on-quarter. The number of recruitment positions was greater than the number of job seekers, and the supply and demand of the human resources market were basically stable.

　　For the first time, the Government Work Report takes the employment priority policy as a macro-control tool, strengthens all aspects to attach importance to employment and support employment orientation, and successively introduces tax relief policies such as reducing the VAT rate and social insurance rate, greatly reducing the business cost of enterprises, fully supporting enterprises to absorb employment, making precise policies for key employment groups, striving to promote employment and entrepreneurship, and ensuring that the employment situation in China remains stable.

　　The income gap is shrinking, and consumer spending is increasing steadily.

　　Wang Youfen, Director of Household Survey Office of National Bureau of Statistics.

　　In the first quarter, the national income continued to grow, keeping pace with the economic growth, showing a trend slightly faster than the economic growth. The income growth of rural residents continues to be faster than that of urban residents, and the income gap between urban and rural residents continues to narrow. Residents’ consumption expenditure grew steadily, while service consumption expenditure grew rapidly.

　　First, residents’ income and economic growth are basically synchronized.

　　In the first quarter, the per capita disposable income of the national residents was 8493 yuan, a nominal increase of 8.7% over the same period of last year. After deducting the price factor, the actual growth rate was 6.8%, which was 0.4 percentage points faster than the GDP growth rate.

　　The income gap between urban and rural residents continues to narrow. In the first quarter, the per capita disposable income of urban residents was 11,633 yuan, an increase of 7.9% (unless otherwise specified), and a real increase of 5.9% after deducting the price factor; The per capita disposable income of rural residents was 4,600 yuan, an increase of 8.8%. After deducting the price factor, the real increase was 6.9%. The actual growth rate of per capita disposable income of rural residents is 1.0 percentage points faster than that of urban residents, and the income gap between urban and rural residents continues to narrow.

　　Wages and transfer income increased steadily, and income from operation and property increased rapidly. In the first quarter, the per capita wage income of the national residents was 4,838 yuan, an increase of 8.7%; The per capita net operating income of the national residents was 1,486 yuan, an increase of 8.3%; The per capita net income of national residents was 721 yuan, an increase of 12.2%, and the growth rate was 1.9 percentage points faster than the same period of last year; The per capita net transfer income of national residents was 1,449 yuan, an increase of 7.3%.

　　Second, the consumption expenditure of residents grew steadily.

　　In the first quarter, the per capita consumption expenditure of the national residents was 5538 yuan, a nominal increase of 7.3% over the same period of last year, and a real increase of 5.4% after deducting the price factor. Among them, the per capita consumption expenditure of urban residents was 7,160 yuan, an increase of 6.1%, and the actual increase was 4.1% after deducting the price factor; The per capita consumption expenditure of rural residents was 3,525 yuan, an increase of 8.7%. After deducting the price factor, the actual increase was 6.8%. The actual growth rate of per capita consumption expenditure of rural residents is 2.7 percentage points faster than that of urban residents.

　　Service consumption expenditure increased rapidly. In the first quarter, the per capita service consumption expenditure of the national residents was 2,329 yuan, an increase of 11.9%, which was faster than the growth rate of per capita consumption expenditure by 4.6 percentage points. Among them, the per capita expenditure on catering services increased by 18.6%; The per capita medical service expenditure increased by 15.7%, mainly due to the further improvement of medical insurance financial subsidy standard, the further expansion of reimbursement drug list, and the convenience of direct settlement of medical treatment in different places. The per capita education expenditure increased by 35.8%, mainly due to the late Spring Festival last year, the delay in the start of school, and the lag of some education expenses, which led to the low number of base periods in the first quarter, thus the education expenditure increased rapidly.