Hainan Provincial Committee of CPC Hainan Provincial People’s Government
Implementation Opinions on Deepening Reform and Strengthening Food Safety Work
(January 8, 2020)

In order to thoroughly implement the spirit of Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening Reform and Strengthening Food Safety Work (Zhongfa [2019] No.17) and Notice of General Offices of the General Office of the Central Committee of the CPC and the State Council on Printing and Distributing the Provisions on Food Safety Responsibility System for Local Party and Government Leading Cadres (Tingzi [2019] No.13), fully implement the "four strictest" requirements, establish a modern food safety management system, and improve food safety.

First, the overall goal

By 2020, the tasks related to food safety in the 13th Five-Year Plan for Food and Drug Safety in Hainan Province will be basically completed. Preliminary establishment of food safety supervision system based on risk analysis and supply chain management. The sampling quantity of agricultural products and food reached 4 batches/1,000 people, the overall qualified rate of quality and safety monitoring of major agricultural products was stable at over 97%, the qualified rate of food sampling was stable at over 98%, outstanding problems in the field of food safety were effectively curbed, major regional and systemic food safety risks were basically controlled, and the overall level of food safety was basically compatible with the goal of building a well-off society in an all-round way.

By 2035, we will basically modernize the governance system and governance capacity in the field of food safety. The ability to prevent and control food safety risks has reached the national advanced level, and the whole process supervision system from farmland to dining table has operated effectively, and the food safety situation has fundamentally improved, and the people have eaten healthily and safely.

Second, fully implement the "four strictest" requirements

(A) the implementation of the most stringent standards

1. Accelerate the revision of standards. Accelerate the formulation and revision of local food safety standards and supporting inspection method standards that are urgently needed to promote industrial development and supervision in our province, and promote the standardized development of local specialty food industry in our province.

2. Strengthen the implementation of standards. Organize and guide the production and operation entities of agricultural products to formulate their corresponding production operation procedures and quality control measures. Carry out follow-up evaluation of food safety standards, and give full play to the basic role of food safety standards in ensuring food safety and promoting industrial development.

(2) Implement the strictest supervision.

3. Strictly control the environmental safety of the place of origin. Strengthen soil pollution control and remediation, dynamically update the soil pollution prevention project library, and vigorously promote the implementation of soil pollution prevention projects. Strengthen the management and control of soil environmental risks of contaminated cultivated land in areas where agricultural products such as grain exceed the standard. Delineate the categories of cultivated land soil environmental quality and implement classified management of cultivated land soil environmental quality; Delineate specific agricultural products prohibited areas and promote the adjustment of cultivated land planting structure. Carry out remediation of heavy metal pollution sources such as cadmium. Strengthen air pollution control, establish a list of volatile organic compounds emission units, and promote comprehensive rectification of key industries such as furniture manufacturing, packaging and printing, medicine, pesticides, automobile manufacturing and maintenance. Severely crack down on environmental violations and promote the implementation of source substitution of products with low volatile organic compounds. Strengthen the prevention and control of water pollution in river basins, and carry out the remediation of environmental problems in urban centralized drinking water sources and the treatment of polluted water bodies.

4. Strictly control the production and use of agricultural inputs. Standardize the production, operation and use of pesticides. Fully implement the traceability management system of pesticide and veterinary products, and strengthen the "blacklist" management of pesticide and veterinary drug production enterprises. Focus on the outstanding problems in the quality and safety of agricultural products such as illegal production and operation of banned pesticides and illegal addition of hidden ingredients, illegal use of banned pesticides and veterinary antibacterial drugs, production and sale and use of "lean meat", indiscriminate slaughter, addition of prohibited substances in raw milk, and special rectification actions such as agricultural counterfeiting.

5. Strictly control the quality and safety of grain purchasing and storage. Do a good job in the qualification examination and management of grain purchasing enterprises. Explore the establishment of a whole-process quality traceability system for grain purchase, storage, transportation, policy grain processing and raw grain and policy grain sales. Promote the establishment of grain quality database and quality analysis model to realize early warning and prediction of grain quality and safety risks. Establish an epidemic monitoring and joint prevention and control mechanism for imported food, and do a good job in risk control of imported food. Strengthen the capacity building of grain drying and storage, and prevent unqualified grain from flowing into the ration market and food production enterprises.

6. Strictly control the quality and safety of food processing. Classified and graded management shall be carried out for the supervised objects, proportional "double random" spot checks shall be carried out for general risk enterprises, key inspections shall be carried out for high-risk varieties and food production and processing units in rural areas, and flight inspections shall be carried out for problem clue enterprises. The comprehensive evaluation results of public credit carried out by the National Public Credit Information Center are applied to daily supervision as an important reference for credit classification supervision. Further promote the comprehensive improvement and management of small food processing workshops. Strengthen the supervision of special foods such as health foods.

7. Strictly control the quality and safety of circulation sales. Increase the introduction of agricultural products logistics infrastructure construction enterprises. Promote the construction of fresh-keeping cold storage, and explore the use of fresh-keeping technologies such as modified atmosphere storage to store fresh-keeping fruits and vegetables. Guide agricultural products wholesale markets, large chain enterprises, and e-commerce platforms for fresh agricultural products to connect with production areas, build transit refrigeration and preservation facilities and distribution centers, promote temperature control technology throughout transportation, and accelerate the construction of the whole cold chain of transportation, distribution and retail. Accelerate the construction and improvement of cold chain logistics centers in Haikou, Sanya, Danzhou and Qionghai. Actively introduce large enterprises engaged in cold chain logistics at home and abroad, strengthen the construction of cold chain infrastructure network, and create a fast cold chain channel on the island. We will promote the standardization of food safety in centralized food trading places such as farmers’ markets, and strengthen the connection between the production areas of agricultural products and market access.

8. Strictly control the quality and safety of catering services. Supervise catering service units to strictly implement the main responsibility of food safety in accordance with relevant requirements. Improve the food safety management system of collective dining units such as school canteens, establish stable food supply channels, improve the food safety traceability system, and strictly implement the system of claiming certificates, tickets and incoming goods inspection to ensure that the purchased raw materials meet food safety standards. Supervise the online ordering platform to strictly implement the responsibility of food safety management, and implement the responsibility of review, supervision and rights management.

(three) the implementation of the most severe punishment

9. Improve laws and regulations. According to the actual situation in our province, formulate and improve local laws and government regulations on food safety. Study and issue the "Beach Planning of Aquaculture Waters in Hainan Province" to further standardize the development of aquaculture industry in the province.

10. Severely crack down on illegal crimes according to law. Comprehensive use of property penalties, qualification penalties, personal penalties, reputation penalties and other measures to implement the "punishment to people" requirements, and severely punish illegal enterprises and their directly responsible supervisors and other responsible personnel. Investigate the civil liability of intentional offenders according to law. Strengthen the public security organs, procuratorial organs and administrative law enforcement departments "execution convergence" information sharing platform construction, establish and improve the food safety judicial expertise system and smooth execution convergence mechanism. Actively do a good job in civil and administrative public interest litigation on food safety, establish and improve mechanisms such as information sharing, joint meetings and clue transfer, and form a joint force for public welfare protection.

11. Strengthen comprehensive law enforcement at the grassroots level. Deepen the reform of comprehensive law enforcement, and strengthen the comprehensive law enforcement team and capacity building in cities, counties, towns and streets. Expand the scope of equipment for evidence collection tools and law enforcement equipment, and promote the modernization of food safety supervision and law enforcement equipment. Public security, agriculture and rural areas, market supervision and other departments should implement the joint supervision system for major cases and supervise major food safety cases.

12. Strengthen credit joint punishment. Promote the construction of a "business integrity demonstration province". Integrate and share credit information generated by administrative management, market-oriented credit evaluation information and professional credit evaluation information. Establish a unified credit file of food production and operation enterprises in the whole province, and integrate illegal enterprises and their main responsible persons into the credit information sharing platform of Hainan Pilot Free Trade Zone and the national enterprise credit information publicity system (Hainan). We will implement the blacklist system for serious illegal producers and operators in the field of food safety, and strengthen joint punishment for serious untrustworthy enterprises and their main responsible persons according to laws and regulations.

(D) the most serious accountability.

13. Clarify the power of hierarchical supervision. Formulate a list of food safety supervision powers of provinces, cities and counties according to laws and regulations. Provincial supervision departments mainly do a good job in supervision and inspection of production enterprises with high product risks and wide influence areas, and strengthen the organization and coordination of investigation and handling of major complex cases and cross-regional law enforcement. City and county supervision departments mainly undertake food production and operation supervision and law enforcement matters that are directly oriented to market players and consumers. The supervision department at the higher level shall strengthen the supervision and management of the supervision department at the lower level by means of law enforcement inspection and file review.

14. Strictly implement the food safety party and government responsibility system. Conscientiously implement the "Provisions on the Responsibility System for Food Safety of Local Party and Government Leading Cadres", further strengthen the leadership responsibility of local party committees, the responsibility of government territorial management, and the responsibility of departmental supervision, and formulate a list of responsibilities for food safety work of party committees, governments, and party and government leading cadres at all levels. The principal responsible persons of party and government at all levels should strictly perform the duties of the first responsible person in food safety work, carry out special investigations, and promote the solution of key problems affecting local food safety. Party committees at all levels should check the performance of food safety duties by local party and government leading cadres in combination with the inspection work arrangements. Party committees and governments at all levels should incorporate the implementation of food safety responsibilities by party and government leading cadres into the important content of supervision and supervision. Party committees and relevant government departments at all levels are responsible for the management of food safety in the competent industry. It is necessary to control the list of regulatory powers, exempt from liability according to the due diligence and accountability according to the dereliction of duty.

Third, build a strict food safety responsibility system

(five) strictly implement the main responsibility of production operators.

15. Implement quality and safety management responsibilities. Producers and operators are the first person responsible for food safety, and they should ensure that the production and operation process continues to be compliant and the products meet food safety standards. The qualified rate of the spot check and assessment of the regulatory knowledge of food quality and safety management personnel should reach more than 90%. Large food enterprises with high risks should take the lead in establishing and implementing hazard analysis and critical control point system. Health food producers and operators should strictly implement the main responsibility of quality and safety, strengthen total quality management, standardize production behavior, and ensure that the product function claims are true.

16. Strengthen the control of production and operation process. Food production and processing enterprises should conscientiously carry out self-examination of potential risks, conduct self-examination and evaluation of food safety status, and actively report food safety risks. If the production and operation conditions do not meet the food safety requirements, corrective measures shall be taken immediately; If food safety risks are found, it shall immediately stop production and business activities and report to the local regulatory authorities in a timely manner. Food production and processing enterprises should actively monitor the quality and safety of listed products, and take risk control measures in time if there are hidden dangers. The self-inspection report rate of food production enterprises should reach more than 90%.

17. Establish food safety traceability system. Supervise food production enterprises to establish a food safety traceability system. Promote the application of Hainan’s important agricultural product quality supervision traceability platform and the national agricultural product quality and safety traceability information management platform, and strengthen compatibility with agricultural big data and information sharing. Establish a collection and sharing mechanism of food procurement and wholesale information, and realize 100% traceability management of key supervised foods such as dairy products. Strengthen the construction of traceability system for pesticide, veterinary drug, feed and seed production and operation, improve the traceability information platform for pesticide and veterinary drug production and operation, standardize the uploading of production and operation data of pesticide and veterinary drug production and operation enterprises, and improve the traceability implementation rate of enterprises.

18. Actively promote food safety liability insurance. Increase the publicity of food safety liability insurance. Promote edible agricultural products supply bases, meat, eggs, milk and alcohol production enterprises, school canteens, tourist catering reception units, bulk food distribution units, central kitchens and collective dining catering units to take the initiative to purchase food safety liability insurance.

(6) Improve the supervision efficiency of the regulatory authorities.

19. Strengthen the construction of food safety committees at all levels and their offices. Clarify the main responsibilities of the Food Safety Committee and its office, and formulate and improve the rules of procedure, working system and working mechanism of the Food Safety Committee. City and county food safety committees hold regular meetings to study and solve major problems affecting local food safety.

20. Improve the coordination mechanism of various departments. Improve the coordination and linkage mechanism of food safety work, strengthen cross-regional cooperation, find problems and deal with them quickly, and promptly notify the upstream to find out the reasons and the downstream to control the hazards.

Fourth, promote the high-quality development of the food industry

(7) Reform the licensing and certification system.

21. Adhere to the combination of "streamline administration, delegate power, strengthen regulation and improve services" and reduce institutional transaction costs. Fully implement the certificate system for edible agricultural products. Deepen the reform of food production and business license, implement the "separation of licenses", and promote the whole process of online processing and electronic registration.

(eight) the implementation of quality agriculture plan.

22. Implement demonstration and promotion of production standardization. Strengthen the construction of agricultural standard system, accelerate the formulation and improvement of provincial agricultural technical regulations and local standards for public brands in agricultural areas and tropical agriculture, and support the construction of "vegetable basket" production bases, standard demonstration fields (bases), standard demonstration parks and "five good animal products" breeding bases. By 2025, a number of demonstration parks for standardized production of tropical crops and demonstration farms for standardized livestock and poultry breeding at ministerial level will be built.

23 increase the declaration of "three products and one standard" certification. Fully tap the regional advantages of agricultural products, and actively carry out the declaration of "three products and one standard" certification work. Make full use of opportunities such as participating in national food fairs and fairs, holding China (Hainan) International Tropical Agricultural Products Winter Fair, and vigorously promote the brand of agricultural products in our province.

24. Strengthen the green prevention and control of melon and vegetable pests and diseases. Actively develop farmers’ professional cooperatives to promote farmers’ standardized production and unified prevention and rule. Formulate technical regulations for green prevention and control of pests and diseases of melons and vegetables in key winter to ensure quality and safety from production links. Further promote the construction of green prevention and control demonstration zones for melon and vegetable diseases and insect pests.

(9) Promote the transformation and upgrading of the food industry.

25. Encourage Hainan specialty food enterprises to obtain certification and recognition, and encourage large enterprises to become bigger and stronger, and small and medium-sized enterprises to specialize. Guide food enterprises to extend the industrial chain, establish high-quality raw material production bases and supporting facilities, build influential food brands, and gradually form a number of well-known enterprises with strong brand influence.

(10) Increase scientific and technological support.

26. Strengthen food safety scientific research innovation, guide enterprises to increase investment in scientific research, and promote the transformation, popularization and application of food safety achievements. Build a number of food safety technical support institutions and key laboratories, focus on breaking through the key technology of "sticking the neck" and improve the ability of food safety risk discovery and prevention.

Fifth, comprehensively improve governance capacity

(eleven) to improve the professional level of the supervision team.

27 to strengthen the professional construction of food inspection team. Relying on the existing supervisors, law enforcement personnel and professional and technical personnel, it will take 3 to 5 years to establish an inspection team with excellent politics, loyalty, exquisite business and reasonable structure, which is suitable for the actual food safety supervision in our province.

28. Strengthen food safety technical review and crime investigation. Improve the food safety expert database and provide technical advice for food safety work. Improve the curriculum of professional colleges, strengthen the construction of food discipline and personnel training. Strengthen the investigation power of food crimes in public security organs, strengthen institutional setup and staffing, and gradually establish food safety crime investigation teams in provincial, prefecture-level and key cities and counties public security organs.

(twelve) to strengthen the technical support capacity building.

29 establish and improve the quality and safety inspection and testing system for food and agricultural products. Construction of Hainan food and agricultural products quality and safety inspection and testing platform at the provincial level, Hainan provincial key laboratory of food safety. Implement equipment standards for food and agricultural products inspection institutions at all levels, improve inspection and testing capabilities, and promote the capacity building of food safety professional and technical institutions at provinces, cities and counties. Encourage social inspection forces to participate in the quality and safety inspection of food and agricultural products, and guide social third-party inspection and testing institutions to become bigger and stronger. Strict inspection institutions qualification management, tracking evaluation and ability verification, strengthen the supervision and management of certified institutions.

(thirteen) to promote the supervision of "internet plus food".

30. Strengthen the application research of information technology in the field of food safety supervision. Strengthen the intelligent supervision of food safety and the quality and safety of edible agricultural products, and accelerate the construction of a comprehensive market supervision business platform in Hainan Province. Strengthen the construction of online transaction supervision system, build a big data platform for food safety supervision, promote full coverage of online and offline supervision, and gradually realize online investigation and gathering of food safety crimes and online transfer, online acceptance and online supervision of cases.

(fourteen) improve the problem-oriented sampling monitoring mechanism.

31. Intensify food sampling and monitoring. Unified food sampling monitoring plan, unified organization and implementation, unified data submission, unified results utilization. Solidly carry out sampling inspection and monitoring of food quality and safety. Strengthen the verification and disposal of unqualified products, strengthen the linkage between inspection and punishment, and eliminate food safety risks in time. Improve the notification mechanism of sampling monitoring information, and timely disclose sampling information according to law. Gradually separate supervision sampling, risk monitoring and evaluation sampling to improve the targeting of supervision.

(fifteen) to strengthen emergency response.

32. Revise the emergency plan for food safety and the emergency plan for quality and safety of agricultural products. Improve the inter-regional and inter-departmental food safety emergency management coordination and information sharing mechanism, improve the food safety incident early warning and monitoring, organization and command, emergency support, information reporting system, and strengthen training exercises. Promote food production and operation enterprises to formulate emergency plans. Strengthen public opinion monitoring, establish a mechanism for collecting, analyzing, judging and quickly responding to major public opinions, and improve the system for organizing and handling public opinion events, emergency support and information reporting.

VI. Promoting social co-governance of food safety

(16) Strengthen risk communication.

33. Improve the inter-departmental coordination and linkage mechanism, and strengthen coordination and linkage in food safety information notification, situation consultation and crime fighting. Strengthen news propaganda and public opinion guidance, and strengthen positive publicity and reporting. Encourage research institutions, universities, associations and media to participate in food safety risk exchange. Encourage enterprises to directly respond to consumer inquiries through news media and online platforms. Establish an intelligent platform for grabbing, identifying, analyzing and handling food safety rumors, and resolutely crack down on rumors, fraud and false propaganda.

(seventeen) to strengthen the popularization of law and popular science propaganda.

34. Implement the responsibility system of "whoever enforces the law and popularizes the law", and continuously strengthen the publicity and education of food safety laws and regulations, food safety standards and food science knowledge for food producers and operators. Continue to carry out food safety publicity activities such as Food Safety Publicity Week, National Nutrition Week and World Food Day. Promote the construction of food safety science popularization positions, popularize health knowledge, advocate reasonable diet, and carry out demonstration and promotion of balanced nutrition catering.

(eighteen) to encourage social supervision.

35. Fully implement the publicity system of administrative law enforcement, publicize law enforcement responsibilities, basis, standards, procedures, results and supervision channels, and improve the standardization level of law enforcement. Strengthen the website and media column setting of regulatory authorities, and actively build a platform for open government affairs and law enforcement. Encourage and support industry associations to formulate rules and regulations, self-discipline norms and professional ethics standards, and actively find and solve common hidden dangers in the industry.

36 the establishment of food safety information officer (coordinator) team. Establish a team of full-time and part-time food safety and edible agricultural products quality and safety information officers (coordinators) in urban communities and rural areas, and give full play to their roles in investigation, hidden danger investigation, information reporting, dinner registration, daily inspection, publicity and guidance.

37. Actively introduce third-party professional organizations to participate in food safety supervision. Support the introduction of universities, scientific research institutes, inspection and testing institutions and other third-party service agencies to participate in food safety supervision, improve the problem discovery rate, effectively prevent risks, and improve the professional level of supervision.

38. Improve the complaint reporting mechanism. Revise and improve the "Implementation Measures for Reporting Food and Drugs with Awards in Hainan Province", and increase incentives for reporting hidden rules and systematic and regional food safety risks in the food safety industry. Seriously investigate and punish acts of retaliation against informants and malicious reporting of illegal profits according to law, and if the acts constitute a crime, criminal responsibility shall be investigated according to law.

Seven, in-depth development of food safety and security project construction action.

(nineteen) to carry out food safety risk monitoring.

39. Strengthen food safety risk monitoring, collect and analyze monitoring data of food pollutants and harmful factors, organize monitoring points of medical institutions within the jurisdiction to carry out food-borne disease monitoring, and improve food safety risk monitoring data in our province.

(twenty) the implementation of pesticide and veterinary drug use reduction and environmental purification action.

40. Establish and implement the market exit mechanism for pesticide and veterinary drug products. Vigorously implement the reduction of chemical fertilizers and pesticides, the reduction of livestock and poultry aquaculture drugs, and the treatment of veterinary antibiotics. We will continue to promote the comprehensive utilization of organic fertilizers instead of chemical fertilizers and agricultural wastes, vigorously promote the application of high-efficiency, low-toxicity and low-residue pesticides and veterinary drugs, actively develop comprehensive farming and ecological recycling agriculture, and support cities and counties to carry out pilot projects for the recovery and disposal of pesticide packaging wastes.

41. Strictly implement the management of livestock and poultry breeding zones, and consolidate the results of early retirement of livestock and poultry in prohibited areas. Formulate and implement the resource utilization plan of livestock and poultry breeding waste, and accelerate the establishment of a long-term mechanism for the harmless treatment of dead animals. Actively promote the construction of rural biogas projects and promote the utilization of biogas liquid, water and fertilizer integration technology. Actively promote the rural cleaning project, establish and improve the recycling mechanism of agricultural inputs field waste, guide social capital to participate, and build a recycling network of agricultural inputs field waste covering the whole province.

42. Strengthen the collaborative monitoring of cultivated land soil and agricultural products, build an environmental monitoring network of producing areas, and explore the establishment of an agricultural environmental capacity evaluation system. Carry out investigation and rectification actions of enterprises involved in key industries of heavy metals to prevent pollutants such as heavy metals from entering farmland. In areas involving heavy pollution, designated production areas of specific agricultural products are prohibited according to law.

(twenty-one) the implementation of campus food safety guard action.

43. Strictly implement the school food safety principal (director) responsibility system, implement the principal (director) and other responsible persons to accompany the meal system, encourage parents to participate in supervision, and implement the school food safety self-inspection system. Promote the use of unified and standardized contract texts in school canteens in the province, and consolidate the main responsibility of canteen operators. Promote the construction of "bright kitchen and bright stove" in school canteens. Continue to promote the construction of "food safety demonstration school canteen".

(twenty-two) the implementation of rural fake and shoddy food control action.

44. Take rural areas and urban-rural fringe as the main battlefields, comprehensively standardize the qualifications of food production and operation, severely crack down on illegal activities such as manufacturing and selling "three noes" food, counterfeit food, inferior food and expired food, and resolutely ban illegal production and sales of "black factories", "black dens" and "black workshops".

(twenty-three) the implementation of catering quality and safety improvement action.

45. Accelerate the construction of "bright kitchen", advocate catering service providers to disclose the processing process, and publicize information such as food raw materials and their sources. Explore the organic combination of risk classification and quantitative classification, improve the utilization rate of regulatory resources, and strengthen regulatory efficiency. Encourage large and chain catering enterprises, central kitchens and collective dining distribution units to adopt advanced management methods, implement the certification of critical control point system, build a cold chain distribution system, and improve the standardization level of the catering industry. Strengthen the emergency management of catering services and food safety in tourist attractions and reception teams. Strengthen the on-site supervision and guidance of rural collective dinners. Encourage the online ordering platform to seal the food sold abroad to ensure the food safety during distribution and transportation.

46. Promote the use of biodegradable container packaging. By the end of 2020, the province will completely ban the production, sale and use of disposable non-degradable plastic bags and plastic tableware. Fully implement garbage sorting. Establish and improve the management system of kitchen waste disposal, and crack down on illegal activities of waste oil processing according to law. Promote the formulation of sanitary management standards for guest toilets in catering stores, and continuously improve the sanitation of dining environment.

(twenty-four) the implementation of health food industry special clean-up and rectification actions.

47 to carry out special clean-up and rectification of health food industry, and severely crack down on fraud and false propaganda and sales of health food. Continue to further promote the "five advances" special popular science publicity activities of health food. Do a good job in consumer rights protection services. Strengthen joint law enforcement, severely investigate and deal with all kinds of illegal sales of health food, and crack down on pyramid schemes. Strictly implement the risk classification management system for health food production and operation enterprises.

(twenty-five) the implementation of the "quality food project" action.

48. Promote the construction of quality inspection system for "high-quality food project". Taking Chengmai County as an example, we will carry out the action plan of "Good Grain and Oil in China" to improve the supply level of green, high-quality and safe grain and oil products.

(twenty-six) the implementation of imported food "national guard" action.

49 to carry out special treatment of imported dairy products, rice, food for Hong Kong and Macao and other key sensitive products. Strengthen quarantine examination and approval of imported food of animal and plant origin, implement import and export food safety sampling inspection plan, import food safety risk monitoring plan, export animal-derived food safety risk monitoring plan and special monitoring plan for pesticide residues in vegetables supplied to Hong Kong, and strengthen food inspection at ports. Strengthen the inspection and quarantine supervision of imported meat products. Strengthen the disposal of unqualified food to prevent unqualified food from entering the consumer market.

(twenty-seven) the implementation of "double security and double innovation" demonstration to lead the action.

50. In accordance with the unified national arrangements, solidly promote the establishment of a food safety demonstration city. Consolidate the achievements of establishing four national agricultural product quality and safety counties in Chengmai County, qionghai city City, Dongfang City and Lingshui County, give full play to the role of demonstration and lead, and do a good job in the subsequent selection and establishment of national agricultural product quality and safety counties.

VIII. Job Requirements

(twenty-eight) to strengthen organizational leadership.

51. Party committees, governments and party and government leading cadres at all levels should improve their political stance and take food safety as a political task. It is necessary to seriously study and formulate specific measures, refine and decompose tasks, clarify the division of responsibilities and schedule, and ensure that all work measures are implemented. The relevant departments of cities, counties and provinces directly under the provincial government shall report the food safety work to the provincial party committee and government before December 15th each year.

(twenty-nine) to increase security.

52. Establish and improve a financial guarantee mechanism that is compatible with food safety and agricultural product quality and safety supervision, and include the required funds in the financial budgets of governments at all levels. Encourage social capital to enter the field of food safety professional services and build a diversified investment guarantee mechanism.

53. Encourage cadres to perform their duties and faithfully perform their supervisory duties. Units and individuals who dare to act, take responsibility, perform their duties, perform well and achieve remarkable results in food safety work shall be commended and rewarded in accordance with relevant regulations. Establish and improve the fault-tolerant and error-correcting mechanism, take the initiative to fault-tolerant cadres who meet the fault-tolerant conditions, and fully mobilize and stimulate their work enthusiasm and creativity. When investigating the candidates for the main person in charge of the food safety supervision department, we should listen to the opinions of the superior supervision department.

(30) Strengthen supervision and assessment.

54. Establish and improve the food safety supervision and evaluation mechanism of the Provincial Food Safety Committee, and incorporate the implementation of food safety work into the comprehensive assessment of the development of cities and counties in Hainan Province and the evaluation of safe construction (comprehensive management work). The Office of the Provincial Food Safety Committee shall, jointly with relevant departments, establish a coordination mechanism, strengthen communication and consultation, and study and solve the problems encountered in the implementation of this opinion. It is necessary to strictly supervise and supervise, and incorporate the implementation into the important content of the provincial key work inspection to ensure that all tasks are put in place. The results of follow-up supervision and evaluation should be taken as an important reference for the assessment, reward and punishment, use and adjustment of party and government leading cadres.

Attachment: Food Safety Work of Party Committees, Governments and Leading Cadres of Party and Government at All Levels in Hainan ProvinceDuty list

Attachment

Party committees and governments at all levels in Hainan Province and
List of responsibilities for food safety work of party and government leading cadres

I. Responsibilities of Party committees and governments at all levels for food safety work

Party committees and governments at all levels in the province take overall responsibility for food safety work in the region, and the main responsible persons of the party committees and governments are the first responsible persons for food safety work in the region, and other members of the team are responsible for food safety work in the industry or field in charge (including co-management and contact, the same below).

Two, the main person in charge of Party committees at all levels of food safety responsibilities

(1) Organize to study and implement the spirit of the important instructions of the Supreme Leader General Secretary on food safety, the principles, policies and decision-making arrangements of the CPC Central Committee on food safety, the work requirements of the Party committees at higher levels and relevant laws and regulations, continuously improve the political positions of leading cadres of the party and government, and enhance their sense of responsibility and mission in doing a good job in food safety.

(2) Comprehensively strengthen the Party’s leadership over food safety work in this region, and include food safety work in the important agenda of the Party Committee and the important content of the report to the plenary session of the Party Committee.

(3) Establish and improve the list of food safety-related work responsibilities of members of the Standing Committee of the Party Committee, urge other members of the Standing Committee of the Party Committee to perform food safety-related work responsibilities, and incorporate food safety work into the performance evaluation of leading cadres of the party and government.

(four) to carry out special investigations on food safety work, convene a meeting of the Standing Committee of the Party Committee or a special meeting, listen to the report on food safety work, timely study and deploy, coordinate and solve key food safety work and major problems, and promote the improvement of the food safety governance system.

(five) to strengthen the construction of the leadership team, the construction of cadres and institutions in the food safety work department, with strong leadership and strong team, and constantly improve the ability of food safety management.

(six) to coordinate all parties to attach importance to and support food safety work, and support the government to perform its food safety supervision duties according to law. Supervise the working departments of Party committees to actively support the work of relevant departments and create a good working atmosphere in terms of food safety strategy and policy research, publicity and public opinion, comprehensive management of social security, supervision and supervision, cracking down on food safety violations and crimes, and social co-governance.

Three, the main person in charge of government at all levels of food safety responsibilities

(a) to lead the local food safety work, conscientiously implement the spirit of the important instructions of the Supreme Leader General Secretary on food safety work and the principles, policies, decision-making arrangements of the CPC Central Committee and the State Council on food safety work, the work requirements of the Party committees at higher levels and governments, and the relevant laws and regulations, and organize and promote local governments to implement the responsibility of territorial management of food safety.

(two) adhere to the new development concept, correctly handle the relationship between development and safety, food safety work into the local national economic and social development planning, government priorities, and accept the supervision of the National People’s Congress and the CPPCC.

(III) Establish and improve the local food safety supervision responsibility system, clarify the food safety work responsibilities of the members of the government leadership team at the corresponding level and the food safety work responsibilities of relevant government departments, and guide and urge the members of the government leadership team and relevant departments to implement their work responsibilities.

(four) to carry out special investigations on food safety work, organize government executive meetings, office meetings or special meetings, listen to local food safety work reports, and timely study and solve outstanding problems in food safety work.

(five) to strengthen the ability of food safety supervision and law enforcement, integrate the supervision power, optimize the supervision mechanism, and improve the professional level of supervision and law enforcement teams.

(six) improve the food safety financial investment guarantee mechanism, the food safety work funds included in the fiscal budget of the government at the same level, to ensure the smooth development of the work. Improve the infrastructure construction of food inspection and testing and the standardization of administrative law enforcement equipment. Strengthen the capacity building of food safety risk monitoring at the grass-roots level to ensure the required working funds.

(seven) the implementation of high-quality development requirements, promote the transformation and upgrading of food and food-related industries, and constantly improve the level of industrial development.

Four, other members of the Standing Committee of Party committees at all levels of food safety responsibilities

Other members of the Standing Committee of Party committees at all levels shall, in accordance with the division of responsibilities, strengthen their leadership over food safety-related work in the industry or field in charge, assist the main person in charge of the Party Committee, make overall plans to promote food safety-related work in the industry or field in charge, urge and guide relevant departments to perform their duties according to law, and timely study and solve food safety-related work problems in the industry or field in charge.

(a) the Standing Committee of the Party Committee responsible for the routine work of the government should urge and guide the financial departments to study and implement the food safety supervision funds.

(II) The Standing Committee of the Party Committee in charge of organizing personnel work shall urge and guide the organization of personnel and organization departments, strengthen the construction of leading bodies, cadres and institutions of food safety supervision departments, and incorporate food safety work into the performance appraisal category of party committees and governments at all levels.

(3) The Standing Committee of the Party Committee in charge of propaganda work should urge and guide the propaganda, online information and other departments and the news media to strengthen food safety publicity and education and public opinion guidance, enhance people’s food safety awareness and consumer confidence, and do a good job in information release of major food safety accidents and emergencies in conjunction with relevant departments.

(IV) The Standing Committee of the Party Committee in charge of United Front and group work should urge and guide the administrative departments of ethnic and religious affairs to strengthen the supervision and inspection of halal food safety, and mobilize all sectors of society to actively participate in, support and supervise food safety.

(5) The Standing Committee of the Party Committee in charge of political and legal work should urge and guide the political and legal organs to implement the relevant provisions on the convergence of execution, severely crack down on criminal acts endangering food safety, support and cooperate with the special rectification of food safety and the investigation and handling of food safety accidents, and incorporate food safety work into the evaluation of safe construction (comprehensive management work).

(6) The Standing Committee of other Party committees shall, in accordance with the division of responsibilities, urge and guide the departments in charge to support food safety work, so as to form a joint effort to make concerted efforts.

Five, all levels of government in charge of food safety work, food safety responsibilities.

The person in charge of food safety work of governments at all levels shall strengthen the leadership of food safety supervision work in the local area, and be specifically responsible for organizing food safety supervision work in the local area. Main responsibilities include:

(a) to assist the party committee and the government is mainly responsible for the implementation of food safety territorial management responsibility, organize the formulation and implementation of the CPC Central Committee and the State Council on food safety policies, decision-making arrangements, decisions of superiors and party committees and governments at the same level, and specific measures of relevant laws and regulations.

(two) to organize special research on food safety, study and formulate special food safety plans and annual key work plans in this region, and promote food safety work in this region as a whole.

(3) Organizing and coordinating the food safety supervision departments and relevant departments, analyzing the food safety situation in a timely manner, studying and solving related problems in the field of food safety, and promoting the improvement of the food safety supervision mechanism in the whole process from farmland to table.

(4) Organize and promote the food safety supervision departments and relevant departments to establish an information sharing mechanism, promote the "internet plus" food safety supervision, and continuously improve the modernization level of food safety supervision efficiency and governance capacity.

(five) to organize the implementation of food safety risk prevention and control, hidden danger investigation and special treatment, and resolutely guard against systematic and regional food safety risks.

(six) to organize the formulation of emergency plans for food safety accidents, organize regular emergency drills, and timely organize the handling and investigation of food safety emergencies in the region.

(seven) to organize the evaluation of food safety work, and urge the relevant departments of the government at the same level and the governments at lower levels to implement the responsibility of food safety work.

(eight) to organize the popularization of food safety and popular science propaganda, safety education, credit system construction and other work, and promote the social co-governance of food safety.

Six, governments at all levels in charge of agricultural and rural work in charge of food safety responsibilities.

The person in charge of agricultural and rural work of governments at all levels shall strengthen the leadership over the quality and safety supervision of edible agricultural products in the region, and be specifically responsible for organizing the quality and safety supervision of edible agricultural products in the region. Main responsibilities include:

(a) to organize the quality and safety supervision of edible agricultural products from planting and breeding to entering the wholesale, retail market or production and processing enterprises, the quality and safety supervision of animal and plant disease prevention and control, livestock and poultry slaughter, fresh milk purchase and other links, as well as the supervision and management of relevant agricultural means of production and agricultural inputs.

(two) to organize the study and establish the system of quasi-export of edible agricultural products, and urge the relevant departments to strengthen coordination and work cohesion, and form a joint force of supervision.

(3) Organizing to establish and improve the quality supervision system, inspection and testing system and credit system of edible agricultural products.

(four) to organize the environmental management of edible agricultural products, clean agricultural production and the construction of ecological recycling agriculture.

(five) to organize and carry out quality and safety risk monitoring and supervision and spot check of edible agricultural products, supervision and spot check of agricultural production materials and agricultural inputs, quality and safety risk assessment of edible agricultural products, and early warning and analysis of the quality status of edible agricultural products.

(six) lead the organization to carry out agricultural counterfeiting work and emergency handling of agricultural products quality and safety emergencies.

(seven) to organize the research and promotion, publicity and education of the quality and safety technology of edible agricultural products.

Seven, other members of the government leadership at all levels of food safety responsibilities.

Other members of the leading bodies of governments at all levels shall, in accordance with the division of responsibilities, strengthen their leadership over food safety-related work in the industry or field in charge, assist the principal responsible persons of the government, make overall plans to promote food safety-related work in the industry or field in charge, urge and guide relevant departments to perform their duties according to law, and timely study and solve food safety-related work problems in the industry or field in charge.

(1) The government leaders in charge of industry and informatization are responsible for organizing, urging and guiding the industrial and informatization departments to strengthen the management of the food manufacturing industry, formulating and implementing the development strategy, development plan and industrial policy of the food industry in the whole province, promoting the technological innovation and credit system construction of food industry enterprises, encouraging enterprises to implement good production and operation norms, and promoting the quality management capacity building of food manufacturing enterprises.

(two) the government leaders in charge of health work are responsible for organizing, supervising and guiding the health departments to strengthen food safety risk monitoring, and establish a mechanism for reporting and consulting the results of risk monitoring; Formulate and improve local food safety standards according to law, and do a good job in publicizing and implementing food safety standards; Strengthen the sanitary supervision and management of urban tap water, school drinking water and rural drinking water; Organize medical treatment in time in case of major food safety accidents.

(3) The government leaders in charge of ecological environment work are responsible for organizing, urging and guiding the ecological environment departments to strengthen the supervision of pollution sources around edible agricultural products planting and breeding bases, coordinating and solving major environmental problems involving centralized drinking water sources and affecting food safety, and participating in the emergency handling and accident investigation and handling of food safety incidents involving environmental pollution.

(four) the government leaders in charge of grain work are responsible for organizing, supervising and guiding the relevant departments of grain to strengthen the quality and safety management of grain purchase, storage and transportation and grain reserves.

(five) the government leaders in charge of forestry work are responsible for organizing, supervising and guiding the forestry departments to strengthen the safety management of edible forest products planting and breeding (including the production environment).

(VI) The government leaders in charge of housing construction and urban management are responsible for organizing, urging and guiding the housing construction and urban management departments to promote the resource utilization and harmless treatment of kitchen waste and strengthen the management of the canteen on the site.

(VII) Government leaders in charge of education, civil affairs, cultural tourism, transportation and other work are responsible for organizing, urging and guiding relevant departments to strengthen food safety management in schools’ canteens, pension institutions, tourist attractions, railway stations and docks, civil aviation railways and other industries or fields in charge, regularly organize special investigations, inspections and guidance on food safety in industries or fields in charge, and take effective measures to resolutely curb food safety accidents.

(8) The government leaders in charge of public security and judicial work are responsible for organizing, urging and guiding the public security and judicial departments to implement the relevant provisions on the convergence of execution, severely crack down on criminal acts endangering food safety, and promote the improvement of local laws, government regulations and policies and measures on food safety.

(9) The government leaders who contact the customs are responsible for coordinating and guiding the customs to strengthen the inspection, quarantine, supervision and management of imported and exported food, food additives and food-related products, and take timely risk warning or control measures for imported and exported food safety issues that have an impact on the territory of our province.

(10) Other members of the leading group of the government should support the relevant departments to perform their food safety duties according to law, and strengthen and support food safety work from the aspects of industry planning, industrial policy, trade circulation, scientific and technological innovation, laws and regulations, funding guarantee and credit traceability, so as to form a pattern of food safety co-governance.

　　Author: Zhang Sheng

　　Source: mingjin. com (ID: mingjin-wang)

　　(This article first: Mingjin. com, image source: network)

　　The epidemic situation is the "touchstone", testing the immunity of individuals and enterprises.

　　Also accepting the big exam is Chinese medicine!

　　one

　　This is a topic that is hidden behind COVID-19’s treatment, but runs through it all the time, that is, Chinese medicine or western medicine, which can save lives better, although it has not been put on the table by experts and medical staff, but the infighting has never stopped.

　　On February 17th, at the press conference of joint prevention and control in the State Council, Jiang Jian, director of the Department of Medical Administration of state administration of traditional chinese medicine, released the latest data: there were 60,107 confirmed cases in which Chinese medicine participated in the treatment, accounting for 85.2%. Outside Hubei, 87% of the confirmed cases were cured, discharged and their symptoms improved.

　　According to the Hubei Health and Health Commission, as of 24: 00 on February 16th, 58,182 patients were diagnosed in 225 designated hospitals in Hubei, and the utilization rate of traditional Chinese medicine was 83.3% (80% in Wuhan). Among them, 4978 confirmed cases were treated in 42 designated Chinese medicine hospitals, and the utilization rate of Chinese medicine was 96.4%. At present, 11 shelter hospitals simultaneously distribute Chinese medicine decoction and 5 kinds of Chinese patent medicines.

　　Even so, we haven’t heard much praise for Chinese medicine except that there are fewer voices denouncing "Chinese medicine cheating".

　　What public opinion can see is the crazy scene after every western medicine is "on the platform" by some scientific research experts and institutions, from people snapping up in pharmacies, to medical institutions in various provinces sending letters to purchase, and then to the stock market arrogance, behind which vested interests earn a lot of money.

　　However, few people noticed that only chloroquine phosphate and Abidor were added to the latest version of the diagnosis and treatment plan, and there were four kinds of western medicines, including lopinavir and ribavirin, all of which were used for antiviral treatment. The "effective" efficacy expected by countless people did not turn into "specific". The statement that "no effective antiviral treatment has been confirmed at present" has been deleted, which may be the biggest breakthrough of western medicine in six versions.

　　On the other hand, the diagnosis and treatment of Covid-19 by Chinese medicine was classified from the third edition.

　　After falling into the category of "diseases of traditional Chinese medicine" and providing treatment methods for four different symptoms, the latest version of the plan clearly states that Chinese medicine has been involved in the whole course of treatment, and divided into two stages: medical observation period and clinical treatment period, and the clinical treatment period is specifically divided into light, ordinary, severe, critical and recovery period. Each stage and each type have detailed clinical manifestations, corresponding specific prescriptions and taking methods.

　　Undoubtedly, Chinese medicine has made great contributions to the prevention and control of the Covid-19 epidemic.

　　"It’s better to put medicine on the shelf and hope that people in the world are innocent". One by one, the patients who have been diagnosed recover and are discharged from hospital, and they no longer need doctors and medicines. This is what the majority of Chinese medicine practitioners and people who support Chinese medicine most want to see "praise".

　　two

　　Academician Zhong Nanshan is the one who should be most grateful to Chinese medicine for making great efforts and not being wronged any more. He was the first person to call on Chinese medicine to fight against Covid-19.

　　On January 29, 2020, Academician Zhong Nanshan made it clear in an interview: "Chinese medicine should intervene at the beginning, and don’t look for Chinese medicine until it fails at the end."

　　At the press conference on February 18th, Zhong Nanshan reported the latest progress of Covid-19’s medicine, and once again renamed TCM. He pointed out: "There are quite a few western medicines that are effective in vitro, but not in the human body. However, Chinese medicine is not the same, and some drugs are already very commonly used in clinic. "

　　

　　In fact, at the beginning of the epidemic, Chinese medicine treatment has been widely involved in other parts of Hubei, but in Wuhan, where the epidemic is the most serious, Chinese medicine has been delayed or even excluded. Chinese medicine has no right to diagnosis and treatment, but it can’t get medicine when it is prescribed.

　　At the critical moment, Zhong Nanshan, together with other academicians, strongly appealed that Chinese medicine could be gradually involved in epidemic prevention and control in Wuhan with the support of the state.

　　With the experience and lessons of the first-line fight against SARS 17 years ago, Zhong Nanshan’s judgment is very accurate. When the analysis result of the similarity between Covid-19 and SARS sequences is as high as 80%, his judgment is strengthened.

　　At that time, Chinese medicine intervened in the treatment of SARS by chance, and Chinese medicine doctors formulated three kinds of decoction:

　　During the fever period, the No.1 prescription was used to clear lung and detoxify, cool blood and promote qi, and penetrate evil.

　　In the period of wheezing, the second prescription of clearing heat and relieving asthma, penetrating nutrition and detoxifying, and publicizing the turbid epidemic was used;

　　In the recovery period, the No.3 prescription was used to clear the residual poison, replenish qi and yin, and tonify the lung and spleen.

　　This is the famous SARS formula 1, 2 and 3.

　　For the diagnosis and treatment of Covid-19, Wuhan tongji hospital has developed the corresponding No.3 prescription:

　　COVID-19 No.1 Prescription (no fever in advanced stage): regulating qi, resolving phlegm, eliminating dampness and cooling blood, which is mainly suitable for critically ill patients with no fever and progressive lung inflammation.

　　COVID-19 No.2 Prescription (progressive fever prescription): clearing away heat and resolving phlegm, drying dampness and cooling blood, which is mainly suitable for critically ill patients with persistent high fever and progressive lung inflammation.

　　COVID-19’s No.3 prescription (recovery prescription): invigorating the spleen and benefiting qi, eliminating dampness and promoting blood circulation, which is mainly suitable for patients with fatigue and shortness of breath in recovery period.

　　At present, the prescription has been promoted to the whole country.

　　In fact, both SARS and Covid-19 belong to "cold-dampness" diseases in Chinese medicine. The concept of Chinese medicine treatment is to leave the virus in the body alone, but to make people’s cold and damp gas no longer exist, enhance people’s ability to fight viruses, make SARS virus have no living space after entering the human body, and realize the "self-healing" of the human body while putting an end to infection.

　　This is the most frequently mentioned term since the epidemic: immunity. In the absence of specific drugs, those who are discharged from hospital after treatment rely on enhancing their immunity, thus defeating the virus.

　　It was only during the SARS period that TCM intervened late. At that time, many TCM experts and scholars jointly wrote to the Central Committee, and then TCM was able to enter the battlefield in Beijing, and achieved a miracle of "over 98% cure rate and no infection among medical staff" in Xiaotangshan Hospital, and the cured patients basically had no sequelae.

　　If Chinese medicine could participate in the treatment earlier, there would not be such a large mortality rate of SARS, and there would not be many people who suffered from sequelae due to the large use of hormone drugs.

　　It is worth mentioning that as early as during the SARS epidemic, Professor Deng Tietao, a master of traditional Chinese medicine, made a bold prediction that "SARS will go on its own".

　　This is indeed the case. Professor Deng Tietao pointed out in an interview: Because the human body’s heat and cold qi rose in May and June, the cold and wet qi disappeared, and the epidemic disease could not be carried on.

　　three

　　Calligraphy, Peking Opera, Martial Arts and Chinese Medicine are also called the four quintessences of China.

　　The terrible reality is that we are already surrounded by western medicine, which has become the backbone of the medical field in China. The idea of "three elements and one soup" has been instilled in hundreds of millions of people, which has also led to the distance between Chinese medicine and ordinary people.

　　Most people are sick, but they have a cold and fever. Whether they go to pharmacies, clinics or hospitals, they are all given antibiotics, hormones and vitamins. It is really impossible to add some glucose injection.

　　Traditional Chinese medicine focuses on conditioning. In most cases, this kind of minor illness and pain does not need to take medicine. It can heal itself in a week or so without any sequelae.

　　However, if doctors treat their patients like this and go home with a cold to drink more water and have a good rest, then the hospital will have to drink northwest wind.

　　What is even more frightening is that Japan, South Korea, the United States, Germany and other countries with the most developed medicine in the world are keen on studying Chinese medicine, and hundreds of foreign pharmaceutical companies and research institutions are looking for and developing new drugs from Chinese medicine; Among foreign students studying in China, the number of people studying Chinese medicine ranks first; According to the statistics of World Patent Database, among the patents of Chinese herbal medicines and botanical medicines in the world, the number of patent applications for traditional Chinese medicines accounts for 44.4%, but only 0.3% belongs to China.

　　Yes, Chinese medicine has been paid attention to all over the world, but everything seems to have nothing to do with China. Many experts and scholars are still busy arguing about "which is the more authentic Chinese medicine and western medicine", and some buffoons have jumped out to discredit Chinese medicine everywhere, which has to be said to be a national sorrow.

　　Outside of China, Japan is the largest producer and consumer of traditional Chinese medicine. Their Chinese prescriptions absorb all the essence of traditional Chinese medicine. According to the ancient prescription of Zhang Zhongjing’s Treatise on Febrile Diseases, 210 patents have been owned by Japan. While our hospitals are still worried that Chinese medicine will not make money and students refuse to learn Chinese medicine, Japan has won 90% of the world’s Chinese medicine market, while our own is only 3%.

　　What is even sadder is that 75% of the raw materials for the production of traditional Chinese medicine in Japan are imported from China, and in turn, the drugs produced are sold to us at the price of 10 times or even dozens of times. Every year, our compatriots sell them in Japan, and most people don’t know that those drugs are available in China.

　　The following video made all Chinese people think deeply. Japanese dare to shout out the slogan "Now we will learn Chinese medicine from China and let China learn from us in ten years", but we seem to have no choice.

　　

　　four

　　Many people always like to talk about the science and pharmacology of traditional Chinese medicine. I quite agree with Academician Han Qide of Chinese Academy of Sciences.

　　He said: Chinese medicine is good, not necessarily scientific. But science does not lie in being correct. Without science, it can be said that it is incorrect.

　　We should know that the theory of traditional Chinese medicine was formed in the Spring and Autumn Period and the Warring States Period more than 2,000 years ago, and science was only a system recognized by some people on earth after the development of human civilization in 1500 AD.

　　To put it simply, Chinese medicine makes you confused and alive, and you can’t understand and clearly explain the therapeutic process of drug efficacy in the body, so it is wrong. Is this logic right?

　　We don’t deny that Chinese medicine, like western medicine, has many defects, but there is no perfect treatment for any disease in the world, but this does not hinder the greatness of Chinese medicine.

　　Tu Youyou, a "three noes" scientist in China, invented artemisinin, which won the Nobel Prize in medicine, and helped mankind conquer malaria. She was inspired by the classics of traditional Chinese medicine and won the highest honor of traditional Chinese medicine for China in the world.

　　As a Chinese, we don’t want to see the traditional Chinese medicine left by our ancestors as a treasure in other countries, but not cherished by ourselves. I hope it can inspire more people and prevent our future generations from going abroad when they want to see traditional Chinese medicine.

　　There is no contradiction between traditional Chinese medicine (TCM) and western medicine (WM).

　　Finally, I would like to share a cartoon with you, which vividly depicts the difference between Chinese medicine and western medicine in treating diseases and epidemics.

This article first appeared on WeChat WeChat official account: Mingjin. com. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

"Hao Car Attacks" original new car:The summer life in August is coming to an end, and it is going back to the fast pace of two o’clock and one line. It is very important to have a reliable scooter. The so-called "reliable" Hao Ge thinks that the first thing is to be small and flexible, which can save a lot of time during the congested rush hour. The second thing is to be cost-effective, especially for ordinary people, and today’s protagonist is just a good choice.

On August 1st, 2024, with the launch of Cute Horse, a brand-new entry model of FAW Pentium Pony, the price threshold of the new car once again fell below 25,000. At present, there are four models on sale in 2024 Pentium Pony, which are divided into 122 km and 170 km endurance options, and the price range is 24,900 ~ 31,900 yuan. The main competitors will be locked into MINI EV and other mainstream mini electric vehicles. Compared with competing products, the biggest advantage of FAW Pentium Pony is that it is more cost-effective, and it can even be regarded as a flat product with the price closest to the old scooter.

In terms of modeling, FAW Pentium Pony abandoned the mainstream design ideas of Pentium family and took the cute pet route. Concise closed mesh+rounded headlights, with bright decorative embellishments surrounded by the top and bottom, not only conforms to the "Kawaii" style of the current mini electric car, but also captures the favor of more young female consumers, and the tail also adopts the "cute and big eyes" shape that complements the front face. In addition, the new car also provides consumers with personalized customization services, including details such as front and rear bumper decoration and door decoration. There are more than 100 personalized customization schemes, among which the highest choice is the roof suitcase, low-lying kit and big wheel rim.

The interior style can be described as simple without losing personality. Although it is not equipped with a central control screen, it has a 7-inch LCD dashboard, and at the same time, it adds a lot of points to the new car, such as through-going air outlets, physical buttons similar to the layout of game consoles, and pedals with symbolic patterns. After all, for consumers who choose Pentium ponies, eye-catching is more important than configuration. At the same time, the new car will also provide five interior colors such as beach gold, bubble blue, indigo, camellia green and peach powder.

In terms of body size, the length, width and height of Pentium Pony are 3000/1510/1630mm and the wheelbase is 1953mm respectively. Under normal conditions, the trunk volume of the new car is 81 liters, which can be extended to 734 liters when the rear seat is put down, so it belongs to the middle-class level in terms of data. The compact body can not only make it easier for women or novice friends to park in their seats, but also make it easier to drive in narrow sections or congested streets. If there are shortcomings, Hao Ge suggested that it would be better if two-door and two-seat versions that are more suitable for young couples and more attractive could be introduced later.

In terms of power, Hao Ge feels that it is actually enough. After all, this price does not need to be extravagant. All FAW Pentium ponies are equipped with a rear single motor, 20 kW (27 HP); 85 nm. If you are more cost-effective and easy to charge, you can give priority to the 122 km version, and the slow charging time is about 5.2 hours. If the distance to work is a little longer or you want to have more budget, the 170km version is more suitable for you. It is worth mentioning that two driving modes, such as elephant and sports economy, are all standard in the whole department, which is quite kind.

Summary of "Hao Car Attacks":Although FAW Pentium Pony is positioned as a miniature electric vehicle, Hao Ge thinks that the ultra-high cost performance with a starting price of less than 30,000 is actually not the same audience as competing products such as Wuling Hongguang MINI EV with a price of more than 40,000. Especially for third-and fourth-tier cities, an increase of 10,000 is not a small number. FAW Pentium Pony really takes the function of "walking instead of walking" as its responsibility, and gives consumers high-cost demand as much as possible in a low-cost range. Therefore, if you want to buy an elderly scooter, Thank you for your attention to "Hao Car Attacks".

　　Legal Daily, Taiyuan, August 12th (Reporter Ma Chao Wang Zhitang) On August 9th, the front page of this newspaper reported that the post-90s teachers in Jishan County, Yuncheng City, Shanxi Province died suddenly while eating overtime, and the human and social departments decided that it was not a work-related injury for four times, and distributed comments. The report pointed out that the actions of the Jishan County People’s Social Security Bureau openly challenged judicial authority.

　　After the publication of the report, it caused widespread concern and discussion. "Sudden death during overtime meals is not a work-related injury" was posted on Sina Weibo hot search, with 160 million people paying attention and nearly 10,000 people participating in the discussion.

　　This afternoon, Zhang Weihong, director of the Jishan County People’s Social Security Bureau, Qiao Mu, deputy director, and Yang Mingyou, director of the county news center, came to Taiyuan to inform the Legal Daily reporter of the latest progress of this incident in the form of a briefing and accepted an interview with the Legal Daily reporter.

　　Revoke the original decision not to recognize

　　Identify the teacher’s death as a work-related injury

　　At the briefing, Zhang Weihong, director of the People’s Social Security Bureau of Daishan County, said that the Daishan County Party Committee and the county government attached great importance to the media’s reflection on the identification of teacher Duan Xiaokang’s sudden death during overtime dining, and immediately organized relevant departments and personnel to conduct further investigation and verification.

　　It is found out that during the winter vacation in January, 2017, the Central School of Jishan County transferred 10 comrades including Duan Xiaokang, Li Xinghua and Jing Jiandong to the Central School to work overtime. At about 12 o’clock on January 21, Sun Shukang of the central school informed the overtime teachers to have dinner at Tenglong saute spicy chicken at noon. At about 12: 10, overtime teachers arrived at the hotel for dinner. At about 12: 56, Duan Xiaokang suddenly covered his stomach and his face was painful during the meal. Jing Jiandong and Sun Shukang, who were dining together, immediately held Duan Xiaokang, and Li Xinghua called 120. Then the ambulance took Duan Xiaokang to Jishan County People’s Hospital for treatment. After being rescued, he died on the same day. The cause of death was sudden cardiac death.

　　At present, the Jishan County Party Committee and the county government have taken four measures:

　　The Jishan County Party Committee and the county government attached great importance to it, and instructed relevant leaders and social departments to organize relevant personnel to further verify the identification of Duan Xiaokang’s sudden death at work during overtime meals.

　　The Human Resources and Social Security Bureau of Jishan County invited relevant experts and lawyers to consult and discuss the case of Duan Xiaokang’s sudden death and work-related injury while eating overtime, and listened to their opinions and suggestions extensively. At the same time, the personnel were deployed to enrich the strength and further review and verify all the information on the case of Duan Xiaokang’s sudden death at work while eating overtime.

　　The Human Resources and Social Security Bureau of Jishan County has decided to cancel the decision (Jirenshe Industrial Injury [2019] No.0001) not to recognize the industrial injury according to the Regulations on Industrial Injury Insurance and with reference to the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Industrial Injury Insurance.

　　According to Articles 14 and 15 of the Regulations on Work-related Injury Insurance, referring to Article 5 of the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Work-related Injury Insurance, and according to the Decision on Administrative Reconsideration of the People’s Government of Jishan County (Jizhengxing Decision [2017] No.2), Duan Xiaokang’s death due to illness while working overtime was recognized as a work-related injury on August 9, 2019.

　　Admit that the operation of sticking to the law is rigid

　　Emphasize that the court decision is not clear.

　　Regarding the public concern, the Jishan County People’s Social Security Bureau refused to recognize the work-related injury for Duan Xiaokang’s death four times before, but now it has re-recognized the work-related injury. Qiao Mu, deputy director of the Jishan County People’s Social Security Bureau, admitted that in the past, the human and social departments clung to Article 15 of the Regulations on Work-related Injury Insurance, and the operation was relatively rigid.

　　Qiao Mu said that this time, relevant experts and lawyers were re-organized for consultation, and personnel were transferred to review and verify the information in this case. Based on the people-centered concept, lessons were learned, and the scope of work-related injury identification was appropriately extended with reference to the Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Work-related Injury Insurance, and the original evidence was re-examined. Then, the study decided to identify Duan Xiaokang’s death as a work-related injury.

　　"The decision was made on August 9, 2019. On August 10, Ning Jianwen, head of the Industrial Injury Insurance Unit of the County People’s Social Security Bureau, delivered it to Duan Xiaokang’s father." Qiao Mu said that on August 10th, Director Zhang Weihong participated in the interview of new recruiters of institutions organized by the county, so he did not participate in the delivery.

　　Zhang Weihong told reporters that on August 9, the county government, the Education Bureau, the People’s Social Security Bureau and the township staff where the parties were located came to explain to the families of the parties and comforted them.

　　"The claim settlement work after the work-related injury identification was issued has started. According to the relevant regulations, the Industrial Injury Insurance Unit of the County People’s Social Security Bureau is responsible for making a determination, and the claims will be uniformly issued after the county people’s social security bureau applies to the Yuncheng People’s Social Security Department. The claim will be in place as soon as this month and next month at the latest. " Qiao Mu said.

　　Regarding the fact that the people’s social department of Jishan County still refused to recognize the work-related injury as illegal after three judgments by the court and an administrative reconsideration by the county government, Qiao Mu said: "We consulted some experts and lawyers in the city, and the judgment only said that the facts were unclear and the evidence was insufficient. The original recognition was revoked and it was required to be re-recognized. If the judgment clearly requires revocation and industrial injury identification, the human and social departments must implement it, otherwise it will be illegal. Therefore, the staff at that time thought that the judgment of the court was implemented and re-identified. "

　　When the reporter asked whether Lushan County reflected and rectified the violation of the Administrative Reconsideration Law by the Jishan County People’s Social Security Bureau pointed out in the court judgment and initiated accountability, Yang Mingyou, director of the Jishan County News Center, said that he would report to the main leaders of the county, and the relevant situation would be notified to the reporter as soon as possible.

　　Family members hope to settle this matter as soon as possible.

　　Experts believe that accountability is possible.

　　Duan Xiaokang’s family told the "Legal Daily" reporter that on August 9, the staff of the Jishan County Government, the Education Bureau, and the People’s Social Security Bureau did come to their homes to express their condolences. On the morning of August 10, Ning Jianwen, the head of the Work Injury Medical Insurance Unit of the People’s Social Security Bureau of Jishan County, sent the work injury identification decision to his home, and after the family members signed it, Ning Chief left.

　　After Director Ning left, the school where Duan Xiaokang worked before his death and the school under which he worked sent three people to the home of Duan Xiaokang’s family to appease him. "They said that if you have identified a work-related injury, don’t tell the media again and don’t bring inconvenience to yourself." Duan Xiaokang’s family told reporters.

　　After going to work this morning, Duan Xiaokang’s family went to Jishan County People’s Social Security Bureau to go through the formalities with Ning Jianwen, the chief of the industrial injury medical insurance unit, and found that the door of Ning’s office was locked. Subsequently, the family found Zhang Weihong, director of the Jishan County People’s Social Security Bureau. Zhang Weihong told his family that Chief Ning was ill and was away for two days.

　　Regarding the settlement of claims, Zhang Weihong told his family that the settlement of claims does not require the participation of family members. If necessary, he will call his family members, which will take about a week.

　　The reporter learned that Duan Xiaokang’s father is 59 years old and his mother is 57 years old. Both of them are farmers. Duan Xiaokang’s wife has remarried, and his 6-year-old son is now taken care of by Duan Xiaokang’s old parents.

　　"For more than two years, we old couple have been worried about this matter, and we have been constantly going to court to find out that every lawsuit has won, but our son’s work injury is not recognized. Now that we have recognized it, we don’t have any other requirements. I hope to get compensation and work expenses and mental damage compensation as soon as possible, and settle this matter as soon as possible. We still have to support our grandchildren. " Duan Xiaokang’s family told reporters.

　　An associate professor who has been engaged in administrative law research for many years in the Law School of Shanxi University of Finance and Economics pointed out in an interview with the reporter of Legal Daily that the people’s government of Jishan County believed in the administrative reconsideration decision that sudden illness death due to overtime working hours also belongs to the reasonable extension of "three jobs", and it was beneficial to safeguard the legitimate rights and interests of employees and their relatives to identify the situation as a work-related injury, and decided to cancel the decision of Jishan County People’s Social Security Bureau not to identify the work-related injury, and asked Jishan County People’s Social Security Bureau to re-identify whether Duan Xiaokang’s death was a work-related injury. However, the Jishan County Human Resources and Social Security Bureau subsequently made the same determination with the same facts and reasons, which really violated the Administrative Reconsideration Law.

　　"Although the Jishan County People’s Social Security Bureau has been re-recognized as a work-related injury and cited a new legal interpretation, it does not affect the previous court’s determination of the illegal activities of the Jishan County People’s Social Security Bureau." The associate professor believes that this illegal act can be held accountable.

　　The associate professor told the reporter that Article 37 of the Administrative Reconsideration Law clearly stipulates that if the respondent fails to perform or delays the performance of the administrative reconsideration decision without justifiable reasons, the directly responsible person in charge and other directly responsible personnel shall be given administrative sanctions according to law, such as warning, demerit recording and gross demerit recording; Those who refuse to perform after being ordered to do so shall be given administrative sanctions of demotion, dismissal and expulsion according to law.

　　CCTV News:The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on January 7 that according to the news of the Shandong Provincial Commission for Discipline Inspection, a few days ago, with the approval of the Shandong Provincial Party Committee, the Shandong Provincial Commission for Discipline Inspection conducted an investigation on the serious violation of the law by Song Shoujun, the former first-level inspector of the Shandong Provincial Department of Natural Resources.

　　After investigation, Song Shoujun turned his back on his original mission, ignored the spirit of the eight central regulations and accepted banquets that might affect the fair exercise of power; Violation of organizational requirements, concealment of personal matters, and misrepresentation of problems in organizing conversations; Violation of integrity requirements, illegal receipt of gifts; Greed expands, taking advantage of his position to make profits for others in mining license handling and project contracting, and illegally accepting huge amounts of property; Engaging in malpractices for selfish ends, abusing power, and illegally transferring the right to use state-owned land at low prices have caused particularly heavy losses to national interests.

　　Song Shoujun seriously violated the requirements of organization and integrity, which constituted a crime of serious duty violation, suspected of accepting bribes and illegally transferring the right to use state-owned land at a low price, and did not stop after the 18th National Congress of the Communist Party of China, which was serious in nature and had a bad influence, and should be dealt with seriously. According to the Supervision Law of People’s Republic of China (PRC), the Law on Administrative Punishment of Public Officials in People’s Republic of China (PRC) and other relevant regulations, the Shandong Provincial Commission for Discipline Inspection decided to give him dismissal after being studied at the meeting of the Standing Committee of the Shandong Provincial Commission for Discipline Inspection and reported to the Shandong Provincial Party Committee for approval; Confiscate their illegal income; According to the procedure, the state-owned land use right illegally sold at a low price will be nationalized; The suspected crime was transferred to the procuratorate for review and prosecution according to law, and the property involved was transferred together.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

The Fifth Session of the 12th Chinese People’s Political Consultative Conference will hold its second plenary meeting in the Great Hall of the People at 3pm on March 9th. Many CPPCC members will give speeches on relevant topics. The meeting will be broadcast live on the website of the Chinese People’s Political Consultative Conference and related news websites. Please watch.

　

　

Live video address: www.cppcc.gov.cn/zhibo1.html

　

　

　

　

China Political Consultative Conference Network

March 9, 2017

1905 movie network news "Long live the movie!"

　

At 18: 00 French time on June 3, the official film list was announced at the Cannes Film Festival in 2020. Thierry Frémaux, the artistic director, then released a note introducing the overall situation of this year’s film selection.

　

This year, the global film industry was greatly affected by the epidemic, and the Cannes Film Festival had to be cancelled due to the epidemic.

　

"Long live the movie! （Viva il cinema！ ) "Fumao takes this classic quote by Italian director Ferini as the conclusion, and sends his best wishes to the present and future of the film.

　

This year marks the centenary birthday of Ferini and Hou Mai, one of the "Five Tigers of the French New Wave", and the 20th anniversary of Wong Kar-wai’s classic films. Originally, Cannes will hold a series of restoration screening and tribute activities, both online and offline, but now they can’t be seen.

　

The Cannes Film Festival was originally scheduled to be held from May 12 to 23 this year. After the outbreak of the French epidemic, the film festival was postponed to July, but the French authorities announced that they could not hold large-scale cultural activities in summer. Considering that Venice and Toronto film festivals would be held in the future, Cannes insisted on the cinema screening mode and finally decided to stop.

　

Closure does not mean disappearance.

　

In Cannes in summer, the sea breeze, golden beaches and swaying palm leaves … Although we can’t see the competition on the red carpet this year, we can’t see how many minutes of applause lasted in the movie palace, which film was the highest and lowest score in the field, and who won the Palme d ‘Or award in the end … … However, Cannes still launched a shortlist of 56 new films.

This is an unprecedented film list.

　

Unlike previous years, it is no longer divided into main competition unit, non-competition screening, a kind of attention unit, midnight screening and special screening. All 56 films are put into an official unit and uniformly labeled as "Cannes Official Selection".

　

These selected films are divided into seven categories: loyalists, new visitors, short films, first feature films, documentaries, comedies and cartoons.

　

Among them, some films will be released in autumn and winter this year, and some will later go to Toronto, Locarno, San Sebastian, new york, Tokyo and other film festivals to participate in competitions or screenings.

Cannes is closed. What’s the point of this film list?

　

Stamping 56 new films is not only to improve the quality of these films, but also to promote their better performance in the international sales market.

　

"Push the film to the center of the world, and we will witness the powerful existence and amazing vitality of the film!" Fu Mao said that this is the mission of Cannes Film Festival as always.

Is the film festival "explosive" coming?

On the Cannes stage, Chinese films are still not absent.

　

Last year, there were equal teams, and this year, two teams were selected — — And.

　

"Band of Seven" is directed by Sammo Hung, Xu Anhua, Tan Jiaming, Yuan Heping, Du Qifeng, Lin Lingdong and Tsui Hark, and seven big-name directors in China Hong Kong film circle.

The film was successfully approved at the end of last year. According to the synopsis of the story, it is a collection of short films paying tribute to "film", which records stories belonging to different generations with film, similar to "assorted films" such as "I love you in Paris".

　

The original name of Band of Seven is Eight and a Half, which was announced as early as 2015. Eight and a Half comes from Ferini’s classic of the same name. The title refers to both the number of films directed by Ferini and the ninth film that Guido, the hero of the film, has not finished shooting.

　

The name "Eight and a Half" has a misty complex, and it also points to eight directors. Originally, John Woo was involved, but due to physical reasons, the film had to be renamed. In addition, Lin Lingdong, the director, died in 2018, and some of his films were finished before his death. The Band of Seven also became Lin Lingdong’s posthumous work.

　

There are both Hong Kong film veterans and mainland star faces in the film list. Wei Shujun, the young director’s first feature film, "Wild Horse with a mane", successfully won the official entry mark of Cannes.

　

This is the second time that Wei Shujun became attached to Cannes. In 2018, he won the special honor award of Cannes short film competition unit for his short film.

　

"Yanbian Teenager" shows the realistic creative style and concerns about the theme of teenagers’ growth. This feature film also continues to focus on the story of teenagers’ youth, starring Zhou You and Zheng Yingchen, telling the story of Akun, who is about to graduate, whose life has changed after he met his second-hand jeep.

　

In terms of foreign films, several popular films were selected without accident, keeping the basic disk of Cannes.

　

The "Loyalist" category refers to the frequent visitors who have been selected to Cannes. Wes anderson’s is the hottest, and Hollywood is full of stars. It was very likely to appear as the opening film.

　

According to the official introduction, this is a love letter dedicated to 20th century journalists, with three story lines. alexandre desplat praised wes anderson as the best in his career. The film is also likely to be shown at the Toronto Film Festival later.

　

A familiar face from Cannes and Naomi Kawase, a Japanese female directors, was selected for the "N th time". The new film "Dawn is Coming" tells the story of a couple who can’t have children adopting an early pregnant female student, and will explore the meaning of "becoming a mother" and "mother herself" from multiple perspectives.

　

Another "Cannes lineal", French female directors Ma? Wenn’s "Reaching the True Love" can’t be ignored. She won the jury award in Cannes for "Police Officer" and the romantic film was also shortlisted in the main competition in Cannes and won the best actress award.

　

Lars von Trier’s good brother, Danish director thomas vinterberg, one of the initiators of the "Dogma 95" film aesthetic movement, was selected as the "Alcohol Plan" eight years after he violated the Cannes Film Festival. The hero is still mads mikkelsen, the "uncle" in the old work, telling the story of high school teachers’ persistent drunkenness experiment and discussing the middle-aged crisis.

Ou Rong’s "Summer of’ 85" is like another film, which leads the audience back to the summer of 1985 and follows the growth time of two teenagers with retro music, cheerful dance and heat wave in the sun.

Prior to this, Ou Rong was shortlisted for the main competition unit in Cannes for three times, and all of them failed. Although I was selected this time, I regret that I can’t compete for the award.

　

Steve mcqueen, the British director of Twelve Years a Slave, brought two series movies, Lover’s Rock and Mangrove. These two works are from the first two episodes of the BBC series "Little Axe", which was originally planned to be six episodes and five hours long, and finally expanded into five feature films, focusing on the lives of the first generation of British West Indian immigrants.

　

The category of "new arrivals" refers to the works of directors who were shortlisted for Cannes for the first time. Among them, the works of British director Francis Lee have gained a lot of attention, and Kate Winslet and Saoirse Ronan performed together, and the casting configuration is very eye-catching.

　

In terms of feature film debut, in addition to the China film Wild Horse with a mane, the directorial debut of Viggo Mortenson, starring Aragon, is also worth mentioning. The film premiered in Sundance and received good reviews. Variety describes that mortensen’s film style is very similar to Eastwood’s later works.

　

If the Cannes Film Festival is not cancelled this year, we can also see the historic picture of Pixar and Ghibli, two world animation brands competing together.

　

Soul is the second work released by Pixar after "1/2 Magic" this year. The quality of "1/2 Magic" is not satisfactory, and more fans place their hopes on this musical animation.

　

Soul is created by a team, and his creative concept is similar to Inside Out+.This paper discusses the meaning of "death" and "soul".

On the other side is Miyazaki Hayao’s son Goro Miyazaki’s animated film Aya and the Witch, which was personally supervised by Miyazaki Hayao and Ghibli’s first full 3D+CG animated feature film. The original author’s children’s novel of the same name is adapted as a blueprint, telling the story of Aya, a young girl, who was adopted by a mean witch.

　

For a long time, Goro Miyazaki can’t escape the comparison between him and his father. In those days, his feature-length debut "The Legend of Earthsea" suffered a lot of bad reviews, which made him once devastated. Can he hold his head high and create his own light this time?

What’s the wind blowing in Cannes this year?

In the past, the number of short-listed films in the main competition unit of Cannes was about 21. Judging from these officially selected films, according to the standards of previous years, less than ten films could be selected for the main competition unit.

　

On the one hand, some films that can wait until next year will choose to participate in the Cannes Film Festival in 2021 and launch an impact on the awards.

　

Including Leo Calaque’s song and dance films with adam driver and marion cotillard, paul verhoeven’s nun film Our Lady, Bruno Dumont’s It’s Half a Sunny Morning and Serebrennikov’s Flu in Petrov.

　

On the other hand, some popular films have not been made or are not loyal enough. Because Cannes cooperated with Venice to skip tickets, they are likely to run out to attend the Venice Film Festival in September, the Berlin Film Festival in early 2021 or other film festivals.

　

For example, Memory, directed by Ildikó Enyedi, hit the rocks by Sophia Coppola, Bergman Island by Mia Hansen Love, Three Stories by nanni moretti, a frequent visitor to Cannes, and the spy’s wife by Kiyoshi Kurosawa.

　

Compared with the past, this is a film list that has been greatly discounted in terms of heat and topic, but it has also created many new records.

　

According to reports, this year, a total of 2,067 films signed up for the official unit of the Cannes Film Festival, and the number of registrations exceeded 2,000 for the first time. In 2010, the number was only 1,665.

　

The range of participating countries and regions is also expanding. This year, films from 147 countries and regions signed up, compared with 138 in 2019, an increase of 9.

　

Among 532 films directed by women, 16 films directed by women were selected, which is more than before, indicating that the quality of female directors’s works has been improved.

　

At the same time, Cannes also began to pay attention to comedy types, and specially recommended five French comedies in the film list. Whether this number will become more next year can be further seen.

　

However, the biggest feature of this film list is the support for new directors, with 15 directors’ first films accounting for 26.7% of the total, exceeding the previous data.

　

Whether it’s because this year’s popular films and the works of direct directors gave up their seats, Houlang people have more opportunities to enter the room and make their mark, especially during the epidemic, which is more encouraging for these newcomers.

　

　"We have never had so many filmmakers selected for the official unit for the first time, which proves the vitality of the film and the investment and support of the film festival for future films," Fu Mao said.

Cannes Film Festival is destined to write a short story in 2020, and the appearance of this official shortlist has brought comfort and vitality to filmmakers and fans. As Fumao said, "Le cinéma est vivant", the spirit of Cannes has not disappeared, and it still exists this year.

　

Waiting for May next year, the lights will go out, the curtain will open, the music will ring, the screen of the movie palace will flash, and the Cannes Film Festival will officially return!

Old Beijing hotpot.

In the 20th episode of Empresses in the Palace, Yong Zhengdi had a family dinner with Nian Gengyao and Hua Fei. During the dinner, eunuchs served hot pot. At this time, Hua Fei said, "The weather is cold. Since October 15th in the palace, a pot will be added to every meal. For my brother’s coming today, although it is 14th, the emperor ordered the imperial kitchen to prepare this assorted pot. My brother must remember the emperor’s kindness when he drinks and eats. "

Nian Gengyao got up and gave thanks after hearing this. Yong Zhengdi said, "The pot keeps you warm. You are as one as my monarch and minister, and my heart is warmer. "

I wanted to cut a picture, but the play didn’t give a close-up of the pot.

Basically, as long as it is a Qing palace drama, hot pot will inevitably appear. In the 15th episode of Yongzheng Dynasty, May 4th invited the princes to dinner. What you eat is hot pot. The tenth brother opened the lid of the pot and said, "It smells good. It seems that the fourth brother really invited us today."

The tenth brother opened the lid of the pot and said, "It smells good. It seems that the fourth brother really invited us today."

Why is hot pot popular in Qing Palace? There is a saying that hot pot won’t let the dishes cool down, and it’s not easy to serve the wrong dishes. The dishes prepared at each table are unified, and they don’t favor one over the other. In addition, the semi-self-help cooking method of hot pot can reduce the pressure of the imperial kitchen.

According to the "Juju Zhu" of the Qianlong Dynasty in Qing Dynasty, on the tenth day of the first month of the forty-eighth year of Qianlong, Emperor Qianlong invited relatives to have dinner at Ganqing Palace and hosted 530 tables of palace hot pot. In order not to panic during the banquet, Zhang Yishi even rehearsed the order of serving in advance. "There are too many tables and too many people. As soon as the system is set up temporarily, it is inevitable that it will be uneven. Please put the tables and seats in the temple when you pay tribute to the fruit table, so that the eunuchs and others can put them outside, and by the way, remove the lid of the fire. The rest of the tables and seats outside the temple should be decorated in advance with guards and so on, and prepare for compromise … "

Open the search engine, search with "Guinness" and "hot pot" as keywords, and there are all pieces of good news about "how many people eat hot pot together in a certain place and create a new Guinness record". In history, the largest number of participants in the hot pot feast was the thousand banquet on the fourth day of the first month of Jiaqing.

The seating arrangement diagram of the Qing palace banquet.

This banquet is unprecedented, with 3056 elderly people celebrating the birthday of Emperor Tai’s Emperor Qianlong in the Imperial Palace. It is generally believed that there were more than 1,550 hot pots and more than 5,000 tasters at that grand banquet.

In 2014, @ Palace Museum issued a set of Weibo of hot pot utensils, which wrote:

"Rinse hot pot, is Chinese’s original food. The wok unearthed in the tomb of the Eastern Han Dynasty is the hot pot. To the Qing Dynasty, hot pot even became a famous court dish, known as’ hot pot’. There are two basic forms: one is combined type, which consists of five parts: pot, stove bracket, stove ring, stove plate and alcohol bowl. It can cook food at the same time or warm food in a pot alone. The second is to bring a stove in the pot, burn charcoal fire in the stove, and boil water to cook food. "

Weibo, a set of hot pot utensils issued by @ Palace Museum.

It is popular in many countries in the Asia-Pacific region to prepare dishes properly and eat them by boiling water. The seventh episode of The Story of Midnight Food Store Tokyo tells the story of "One-Man Pot".

The "Single Pot" in the seventh episode of The Story of Midnight Food Store Tokyo.

The boss introduced: "In a single casserole, put bonito broth, Chinese cabbage, pork belly and Flammulina velutipes, and boil them together. That’s all." The boss also specifically mentioned that in his shop, eating single pots is accompanied by orange vinegar sauce made of bergamot.

The most frequent barrage in episode 7 of Midnight Food Store Tokyo Story is "Eating hot pot alone", as if one can’t eat hot pot.

There is a good saying: "Hot pot is a group of people’s maocai, and maocai is a person’s hot pot." As a foodie, I am always ready to be a "lonely gourmet".

The difference between hot pot, maocai, string, etc.

　　Ma Ying-jeou, the former leader of Taiwan Province, recently wrote a Spring Festival couplets. The first batch of 100,000 Spring Festival couplets were sold out by the public in one day, and then urgently printed to 220,000 copies, which were also auctioned online at 350 yuan NT. Writing and posting Spring Festival couplets in New Year is a common cultural phenomenon in Chinese on both sides of the strait. But on the island, Spring Festival couplets are given too many "political" meanings.

　　Touchstone of popularity

　　Taiwan Province’s Spring Festival couplets have a special function, which can test the popularity of politicians. Ma Ying-jeou personally writes Spring Festival couplets every year and distributes them to the public free of charge. Last year, he wrote "Golden Rooster Offering Ruins to Get rid of the Old Year, Lucky and Wishing for the Spring Festival", although it also won the public’s appreciation for "beautiful words and correct words", but it was not as popular as the Spring Festival couplets in the Year of the Dog.

　　What is the reason for it People in the Kuomintang said that it was only because Tsai Ing-Wen’s administration had been ineffective for more than a year and caused public grievances that people finally felt Ma Ying-jeou’s goodness again. As the saying goes, "Missing always comes after breaking up" and "it must be Tsai Ing-Wen who is fair to Ma Ying-jeou".

　　Taiwan Province people praised Ma Ying-jeou’s "correct words" because Tsai Ing-Wen launched the Spring Festival couplets "Since Ran Ran, Happy New Year" last year, which was questioned by many scholars as an own goal of "since freedom". A netizen in Taiwan Province said, "Without comparison, there will be no harm". Tsai Ing-Wen is not only afraid to write Spring Festival couplets by hand because of her poor handwriting, but also makes mistakes in extracting them. Tsai Ing-Wen’s support rate fell below 30%, and her Spring Festival couplets also followed the market. Ma Ying-jeou’s Spring Festival couplets are the most expensive online to sell to 350 yuan NT, while Tsai Ing-Wen’s "Everything is happy and good in spring" this year is only about NT$ from 40 yuan to 60 yuan.

　　People will also use the Spring Festival couplets to express their feelings. Last month, a pair of Spring Festival couplets made by netizens in Taiwan Province became popular. The first couplet was "accustomed to the boss being legal on the spot", and the second couplet was "slave workers being punished on the spot", and it was criticized that "there is virtue in sin". Democratic Progressive Party was criticized by the upper and lower authorities for harming labor rights and interests, while the horizontal criticism contained the names of Tsai Ing-Wen and Lai Qingde, the "Executive Dean" of Taiwan, which was very spicy. Netizens have left messages "Where can I buy or get it? I want to post Spring Festival couplets for the first time. "

　　Write for the ballot

　　Businesses in Taiwan Province like to send Spring Festival couplets because they are low-cost image advertisements. Politicians like to send Spring Festival couplets, also to accumulate popularity. Politicians have a lot to pay attention to when writing Spring Festival couplets, such as what to write, who to give it to, and how to be unconventional, and they have to dig their brains out, which has spawned a "Spring Festival couplets politics".

　　The content of Spring Festival couplets should be unconventional first. For example, Seo Yin Lou, a legislator of the Kuomintang who is running for the mayor of Taichung, recently launched "ten dogs and ten beauties", which homophones "all" with "dog", which is quite ingenious. Zhang Jinkun, the mayor of Yuanlin Town, Changhua County, wrote Spring Festival couplets to the people on the spot. "People can write whatever they like, and their minds are the most important." What they provide is personalized service.

　　Besides "what to write", "how to write" is also very important. According to Taiwan Province media reports, Wang Liren, a member of Taichung City Council in Democratic Progressive Party, will write more than 500 Spring Festival couplets in 10 games before the Chinese New Year this year. It is said that he often writes that he needs to put a plaster on his shoulder. From the perspective of moving voters, the effect of sticking plaster may be better than sticking Spring Festival couplets.

　　Niu Zexun, director of the advertising department of the Chinese Culture University in Taiwan Province, said that Spring Festival couplets can reach every household and expand the ticket source. "Spring Festival couplets politics" is a very interesting knowledge. When you choose to send Spring Festival couplets, voters will get more and post more, which will help boost the momentum and political situation. Even if you lose the election, it will appear that "the loser does not lose the battle."

　　There are also examples of self-defeating. Yao Wenzhi, a Democratic Progressive Party legislator who intends to participate in the Taipei mayoral election, recently held a press conference to write Spring Festival couplets. He first wrote "If you don’t move, Yao Yao will lead" and then wrote "Don’t be biased, I’m afraid you will change your mind and love me". The latter sentence is considered to be a "confession" to Tsai Ing-Wen, in which the meaning of inviting pets attracts the resentment of netizens on the island, and many people bluntly say "disgusting!" .

　　Lucky or sad

　　When Ma Ying-jeou wrote Spring Festival couplets last year, he said that "Spring Festival couplets are Chinese customs", which caused praise from netizens on both sides of the strait. Democratic Progressive Party has long been committed to "going to China". After canvassing with Spring Festival couplets, he was ridiculed by netizens: "Why not write Spring Festival couplets on green paper?" The little Spring Festival couplets are not only a square stage for politicians to fight, but also a mirror to show some people’s duplicity and unbearable intentions.

　　Chen Chunlin, general manager of Hanya Cultural Consultant in Taiwan Province, said in an interview with this reporter recently that the custom of Spring Festival couplets on the island is well preserved. In the early years, many people would write their own couplets, and some people with good calligraphy would set up stalls to write Spring Festival couplets for their neighbors and collect a small amount of embellishments. Now the printed matter is getting more and more exquisite, and more people are buying Spring Festival couplets to paste. In addition to politicians, local governments, enterprises and merchants, some temples and monks in Taiwan Province will also present Spring Festival couplets, spring stickers and spring strips to believers. For example, Master Foguangshan Nebula’s spring stickers of "Loyalty and Family Heritage" this year are very popular.

　　Chen Chunlin shuttles across the Taiwan Straits all the year round to engage in cultural exchange activities. According to his observation, there is no obvious difference between the cultural atmosphere of Spring Festival couplets between the two sides, only the difference between urban and rural areas. The culture of Spring Festival couplets in cities of Taiwan Province and mainland China is relatively weak, while in rural areas of Taiwan Province and mainland China, it is relatively strong.

　　Chen Chunlin said that some old streets in Taiwan Province, such as Dihua Street in Taipei, Hukou Street in Hsinchu and Lukang, have a strong Spring Festival couplets culture. If you go to play during the Chinese New Year, you can see handwritten Spring Festival couplets posted at the door of every household, "looking very happy and comfortable."

　　Spring Festival couplets are protected from "de-China" because of their "political function", and they are also sought after by blue-green politicians on the island. For a traditional culture, is this lucky or sad? (Reporter Wang Ping)