● In recent years, various cases of abandoning pet dogs have caused a sharp increase in the number of stray dogs, and more and more "second generation" and "third generation" have been bred.

　　● There are various reasons for abandoning pets. The primary reason is the economic situation. In addition, when the owner encounters unexpected situations such as getting married, having children and going abroad, he often "abandons it".

　　● To reduce the number of stray pets, we should not only care about the end rescue, but also pay attention to the source control, and the most important thing to put an end to pet abandonment is the supervision of uncivilized dog-raising behavior.

　　□ Rule of Law Daily reporter Zhao Li

　　□ rule of law daily intern Wan Peng

　　On November 1, some media learned from the doctors who participated in the treatment consultation in Huaxi Hospital that the right kidney of the girl bitten by a fierce dog had been saved and her condition was stable.

　　However, the social hot discussion caused by fierce dogs biting girls has not subsided, and a voice intended to "eliminate" stray pets has begun to attract social attention. Some people believe that stray pets have major hidden dangers and are one of the root causes of frequent incidents of cat and dog injuries.

　　In this regard, the interviewed experts pointed out that the main sources of stray pets are abandoned, lost, and breeding. Taking in or even killing stray pets is not the key to solving the problem. It is more important to solve the problem of the source of stray pets. It is precisely because China’s laws do not explicitly prohibit and punish the abandonment of pets, and the law enforcement of dog management is not in place, and the breeding of stray pets is unattended, which leads to stray pets being out of control and disorder.

　　The industry insiders believe that the management of pet abandonment has become a "new examination question" that cities must face. Abandoning pets is not only immoral, but also may spread diseases, disturb the people and pollute the environment. From the perspective of good law and good governance, it is still necessary for cities to enact relevant legislation to prohibit and punish pet abandonment according to law, and at the same time give play to the role of social autonomous organizations to solve the problem of stray pets from the source.

　　Abandoning pets often happens.

　　Become a hidden danger of social risks

　　Wang Mei (pseudonym) is a shop assistant in a clothing store in Xi ‘an, Shaanxi. A few years ago, she had a bichon dog, which brought her a lot of joy. However, since 2021, the business of her clothing store has become more and more difficult, and her salary has dropped again and again. Later, she felt that she could hardly keep a dog, let alone a dog.

　　What makes her even more stretched is seeing a dog. On one occasion, the dog had loose bowels, and it cost five or six hundred yuan to go to the pet hospital. "I really don’t have that much money to see him."

　　In desperation, Wang Mei began to find an adopter for Bixiong, but he couldn’t find a suitable one after searching. Finally, she abandoned the dog outside a local stray pet rescue station.

　　There are not a few owners who abandon their pets like Wang Mei.

　　Zhang Nan (a pseudonym) is the head of Shaanxi Yan ‘an Stray Animal Rescue Public Welfare Association. "In recent years, we have encountered all kinds of abandoned pet dogs, some abandoned disabled dogs, some abandoned injured dogs, and some abandoned sick dogs. These stray dogs breed ‘ Liuer generation ’ ‘ Three generations ’ More and more. "

　　Li Qian (not his real name), the director of Thirteen Sunshine Stray Animals Resettlement Center in Beijing, is also facing a similar experience. She said: "A stranger called me directly and told me that the dog at home could not be kept. If we don’t accept it here, he will directly euthanize or throw it away."

　　There are many such "threatening" calls.

　　"Sometimes, when we call back, the owner of the dog said that he had left the abandoned place. We had to go to the scene to find it. Some dogs could get it back, some dogs disappeared, and some dogs were dead when they were found." Li Qian said.

　　"I didn’t have the ability to keep a good pet, and finally I left it to us to clean up the mess." Zhang Nan said.

　　Abandoning pets is a disaster for pets; In terms of society, it is a hidden risk.

　　Du Fan, president of Wuhan Small Animal Protection Association, Hubei Province, said that most stray pets, especially abandoned pets, could not survive. For the whole society, abandoning pets has virtually become a risk and hidden danger. For example, stray dogs are easy to bite and may even spread some diseases.

　　According to public information, in recent years, stray cats and dogs have frequently injured people in many places. According to the staff of some stray dog rescue agencies, many of the stray dogs they found were large dogs or even fierce dogs.

　　In Du Fan’s view, the evil consequences of abandoning pets are passed on to the society, which is the bottom of the abandonment behavior, which also brings many problems to urban management.

　　Qian Yefang, a professor at Zhongnan University of Economics and Law, believes that abandonment, loss and reproduction are the three major sources of stray pets.

　　There are various reasons for abandonment.

　　The capacity of the shelter is limited.

　　According to the White Paper on Pet Industry in China in 2021, there are 40 million stray dogs in China.

　　Why are so many pets abandoned?

　　The reporter interviewed many pet owners and found that there are various reasons, some are limited in economic ability, some feel that pets are not worried, and some are opposed by family members.

　　A staff member of the health care department of a hospital in Beijing analyzed that there are various reasons for abandoning pets, and the primary reason is the economic situation. Keeping a pet not only takes time, but also requires a lot of economic investment. There are many people who abandon it if they can’t afford it.

　　In the view of this staff member, many people don’t know enough about keeping pets: some people are inexperienced, and the concept of keeping pets still stays at the stage of just letting pets have enough to eat, but after keeping them, it is discovered that dogs will "tear down their homes", which is not reassuring. In addition, there is a major turning point in the owner’s home, such as moving, family illness, giving birth to children, etc., which is also a reason that affects whether the pet is abandoned.

　　Ma Kai (pseudonym), who spontaneously formed the "Wuhan Stray Animal Adoption" group, said that some people would abandon their pets for fear that cats and dogs would spread diseases or hurt their children after giving birth.

　　Zhang Nan said helplessly that many people have no sense of responsibility in keeping pets, lack scientific knowledge and long-term planning, and often "abandon it" when encountering unexpected situations.

　　The reporter’s investigation found that the mixed pet breeding market has also become one of the sources of pet abandonment. Some insiders told reporters that some breeders only leave high-priced varieties when breeding pets, and throw ordinary varieties or sick pets "one nest at a time".

　　In the face of a large number of stray pets, stray pet shelters are helpless.

　　Ping An Afu Association is a stray animal rescue center located in Nanjing, Jiangsu. Changing food and water, cleaning excrement and urine on the ground, changing urine pads, dealing with the sick and wounded, arranging rescue, and constantly answering consultation calls and calls for help are things that Ping An Afu Association has to deal with every day.

　　"These things are not complicated, but they are very complicated. Volunteers are very busy every day, and there are countless stray dogs that need help." The staff of Ping An Afu Association told the reporter.

　　The staff of Ping An Afu Association also talked about the problems faced by the organization at present, that is, volunteers on duty are all working for free, and they have to face the pain and death of various rescued animals and bear great pressure, and they have to face the material difficulties of the association from time to time.

　　Yan’ an stray animal rescue public welfare association is also experiencing the same dilemma.

　　"The economy is under great pressure. We posted a fundraising channel on social platforms before, but the relevant departments said that the fundraising channel was illegal. If we can’t continue to rescue, all stray dogs can only be stocked or euthanized. " Zhang Nan said.

　　Li Qian told reporters that from picking up a stray dog to sending it to the resettlement center, it needs to go through many procedures such as hospital isolation, inspection, sterilization and immunization, and it costs about 3,000 yuan. In addition, a series of expenses such as dog food, rent, water and electricity are very stressful. "At present, we are already operating in debt."

　　There are also animal rescue stations and shelters trying to find new homes for abandoned pets, but "second abandonment" or even "multiple abandonment" sometimes occurs.

　　A puppy that Du Fan once rescued was adopted three times and returned three times. For the first time, the adopter couldn’t accept it and returned it at home. The second time and the third time, it was the adopter’s family who thought that having an extra animal brought a lot of trouble to family life.

　　Abandonment is hard to be blamed.

　　Local legislation is not effective.

　　In the view of many people who rescue stray pets, the key to reducing the number of stray pets is to reduce pet abandonment, and raising the abandonment cost of pet owners is a solution.

　　It is worth noting that there are many laws in China prohibiting the abandonment of pets.

　　In 2020, Shanghai handled the first case of abandoned pet dogs, fined the abandoned breeder 500 yuan and revoked the dog license.

　　The Regulations on Animal Epidemic Prevention in Hubei Province clearly mentions: "If a dog is abandoned, the dog registration authority will take the dog in and impose a fine of more than 1,000 yuan and less than 5,000 yuan".

　　The Regulations on Animal Epidemic Prevention in Fujian Province stipulates that units and individuals who abandon dogs at will and cause the spread of animal diseases shall be fined between 2,000 yuan and 10,000 yuan by the competent animal epidemic prevention department of the local people’s government at or above the county level.

　　"It is undoubtedly an improvement that it is clearly stipulated in local laws and regulations that it is forbidden to abandon pets. However, the current problem is that abandonment is difficult to track, and if the intensity of administrative punishment is too light, it may not be enough to put an end to these behaviors. " Guo Peng, director of the Animal Protection Research Center of Shandong University, said.

　　Qian Yefang believes that the above-mentioned local laws and regulations are of greater advocacy and propaganda significance, but it is difficult to effectively put an end to pet abandonment, because it is difficult to really implement punishment.

　　Stray pets belong to wandering creatures, and it is difficult to find a specific responsible subject to pursue responsibility after they cause damage to others.

　　"More and more local dog management regulations prohibit the abuse and abandonment of dogs, but few of them can be implemented." Qian Yefang said.

　　In her view, at present, the legislation on pet abandonment is still not perfect, and the strength of various law enforcement departments is relatively weak. "Law enforcement officers of individual law enforcement departments basically passively enforce the law, and they will deal with and punish after receiving complaints."

　　In Du Fan’s view, the work of managing stray pets requires multi-department normalized joint law enforcement, and sports management cannot be carried out, especially after a vicious incident. Because the uncertainty of the subject of law enforcement also leads to different ways after the problem occurs, a department can’t solve this problem alone.

　　"The most fundamental reason why a pet dog is abandoned is its owner. In fact, this is equivalent to a ‘ Educator ’ The process. You can try to do the work first. From the beginning of keeping and selling pets, there are special departments involved. For example, the market supervision department stipulates that unqualified people can’t buy and sell alive, but also supervise whether to sell, how much to sell, and who to sell. " Du Fan said that at the same time, it is necessary to supervise the relevant vaccines, and the law stipulates that dogs must be injected with the corresponding vaccines.

　　Up to now, there is no legal provision specifically for the welfare of stray pets or animals in China, and there is no law explicitly prohibiting and punishing the abandonment of pets. In addition, the law enforcement of dog management is not in place, and stray pets are left unattended, which leads to stray pets being out of control and out of order. In this regard, Qian Yefang suggested that a law should be enacted at the national level, and the punishment means should include administrative detention, fines and even criminal punishment, and consider the establishment of the crime of animal abandonment.

　　Du Fan suggested that special animal protection laws should be introduced at the national level for top-level design, and the competent departments and relevant management departments should be determined according to law to solve the problem of "single-handedly fighting" when departments and localities manage stray pets.

　　Abandon single-end rescue

　　Source control and strengthening supervision

　　During the interview, some insiders asked whether we could try to solve the problem of pet abandonment by scientific and technological means. For example, it is stipulated in other countries that practitioners engaged in breeding or selling pets must implant chips into pet cats and dogs, and pet owners must register their names, addresses, telephone numbers and other information within 30 days after purchasing cats and dogs. People who have kept pets or animal protection groups also have the obligation to implant chips into cats and dogs.

　　In Zhang Nan’s view, it should be the obligation of breeders to "register" their pets and implant chips. "Even the behavior of abandoning pets can be included in the scope of credit reporting, raising the threshold and cost of raising dogs."

　　In this regard, Guo Lin (pseudonym), a practitioner in the animal electronic chip industry, told reporters that China began to introduce animal electronic chips in 2012. At present, the technology of implanting chips into animals has matured, and not only pets, but also animal husbandry and aquaculture are applying chips to animals, and combining with handheld readers and system software in the Internet of Things industry, we can trace the individual information of each animal. For example, a dog dealer pulls a car full of dogs, and some dogs are stolen. If a chip is implanted in the dog, it can be known by sweeping it with a machine.

　　"According to the relevant regulations, in principle, all dogs need to be implanted with chips for management, but at present, there are a large number of urban pet dogs without chips. In addition, there is no uniform number for chips in cities and even provinces, which affects the interconnection of such information in various places. " Guo Peng said.

　　Qian Yefang believes that it is not enough to implant chips into pets without implementation and supervision. "In some places, dog chips will be fully implemented from 2020, but the phenomenon of uncivilized dog raising and pet abandonment is still serious, so the key problem is still implementation."

　　"After finding the abandoned person through the chip, the owner may abandon his pet for the second time. Even if he knows where the chip is, it may be removed directly, which will cause more harm to the pet." Qian Yefang called on the vast number of animal protection volunteers to transform as soon as possible. They should not only care about terminal rescue, but should pay attention to source control. The most important thing to put an end to pet abandonment is to supervise uncivilized dog-raising behavior. We must give full play to the strength of owners in various communities, raise their awareness of being kind to animals, start from their own communities, manage pets in their own communities first, and spare no effort to help other communities to jointly promote civilized pet-raising.

　　"Uncivilized dog raising, including abandonment, can only be solved in the community by means of grassroots autonomy and supervision between owners. Management can’t start until there are problems. We must start from the basic work of grassroots communities." Qian Yefang promoted a "Haitian Model" in Haitian Community of Baiyang Street, Qiantang District, Hangzhou City, Zhejiang Province, that is, by cultivating and supporting community social organizations and formulating community conventions, he explored the road of building ecological civilization and animal civilization from bottom to top.

　　"It is an effective solution to give full play to the autonomy advantages of self-management, self-education, self-service and self-supervision of grassroots people, and mutual supervision between neighbors. Relevant government departments should encourage owners to participate in community autonomy spontaneously." Qian Yefang introduced that first of all, there must be a written agreement. For example, a community convention is equivalent to a moral constraint, and it is clearly agreed not to abandon or abuse pets. The next step is how to implement it. Now they are going door-to-door to register the situation of keeping pets, which is used to establish community animal files and comprehensively grasp the information of owners and animals. Later, if a pet is abandoned, it is possible to quickly query the owner information according to the files.

　　In order to encourage people to actively register pet information, Haitian Community has made a small program called "stray cat archives", and also provided a series of intimate services for registered owners, including finding lost pets, temporary care for pets, medical benefits and group purchase of pet food.

[Text/Observer Network Li Zexi]

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This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

Editor’s Note: This article is from WeChat WeChat official account on Entrepreneurship, written by Xiaoxue, and reproduced by Chuangyebang with authorization.

A bowl of rice noodles with only 5 yuan and 7 yuan has not only eaten hundreds of billions of markets, but also been favored by capital for many times. So, how do entrepreneurs find opportunities in small rice noodles?

Today, we will dismantle the rice noodle industry.

With a history of 3,000 years, it has strong regional characteristics.

Rice noodles are made of rice as the main raw material through various processes, and then boiled or dry-fried with various vegetables or soup materials. The history of rice noodles can be traced back to the Zhou Dynasty more than 3,000 years ago. At first, rice and wheat were used as raw materials to make paste-like rice noodles. Linear rice noodles appeared in the Southern and Northern Dynasties, and the rice noodle technology gradually matured in the Sui and Tang Dynasties. But rice is scarce, and early rice noodles were aristocratic food. Later, with the increase of rice planting scope and yield, the production technology of rice flour became more and more mature, and rice flour only entered the homes of ordinary people after the late Qing Dynasty.

Nowadays, where rice is cultivated, there are almost rice noodles, which determines the strong regional characteristics of rice noodles and invisibly becomes an important factor restricting the development of rice noodles. Rice noodles were popular in the south at first, and then gradually spread to the north. The branches of rice noodles are complex and extensive, which can be roughly divided into rice noodles, rice noodles, river noodles, kway teow and other categories. The variety forms are similar, but the taste is slightly different. For example, although the main ingredients of rice noodles and rice noodles are rice, sweet potato powder and potato powder are added to the rice noodles, so the taste will be different.

▲ Source: Network | Deep research and finishing

According to the "2019 Chinese Fast Food Industry Catering Big Data Research Report", in 2019, the number of stores in the powder category has reached 229,000, accounting for 8.9% of Chinese fast food restaurants, second only to rice fast food and noodles. With the popularity of specialty rice noodles such as snail powder, marinated powder and pork intestines powder, rice noodle brands on the market are also increasing. Enterprise survey data shows that from 2017 to the first half of 2021, there were nearly 80,000 newly registered rice noodle enterprises in less than five years. According to the data of China Commercial Industry Research Institute, the market size of China’s rice flour industry will exceed 100 billion yuan in 2020.

According to public comment data, Shenzhen, Guangzhou and Nanning have the largest number of rice noodle-related restaurants in China, followed by Chongqing, Shanghai, Beijing and Changsha. Moreover, since the beginning of the epidemic, the consumption demand of rice noodles has increased. In particular, Li Ziqi once again brought snail powder to the fire, and also launched a joint venture with the People’s Daily to push snail powder to the hot search again.

The main material in the upper reaches of rice noodles is rice, so the rice noodle production area is extremely wide, and most places where rice can be planted have built rice noodle production bases.Especially in southern provinces (regions) such as Jiangxi, Guangdong, Guangxi, Zhejiang, Fujian, Hunan, etc., this has caused the situation that the upper reaches of rice noodles are extremely scattered. For example, Ganshui Town, Qijiang, Chongqing planted 200 mu of rice flour special rice in order mode; Yuechi County, Sichuan Province has also set up a planting base for rice flour in Yutai Mountain.

Followed by raw materials such as sweet potatoes, potatoes and other rice flour additives; There are also raw materials around rice noodles, such as beans, snails, sour bamboo shoots, peas, meat, sauces, sauerkraut, peppers, fungus, peanuts, yuba, daylily, cowpea and so on. Take snail powder as an example, its raw materials are basically produced in Liuzhou. Liuzhou has a special comprehensive breeding area for rice snails, as well as a special demonstration base for the cultivation of auxiliary materials such as beans, peppers, bamboo shoots and auricularia auricula. All counties and districts will make every effort to develop large-scale snail breeding and build contiguous breeding bases. The planting area of bamboo shoots is over 100,000 mu. The data shows that the scale of Liuzhou snail powder raw material base has reached more than 500,000 mu. The output value of bagged snail powder in Liuzhou has reached 3 billion yuan, of which the income from agricultural raw materials accounts for 20~30%.

The middle reaches are mainly processing plants, distributors and foundries of various colors, and are also in a highly decentralized state.In the early days, the rice noodle production industry was mainly in the form of small family workshops. In the 1950s and 1960s, extensive rice noodle factories began to appear, and the production equipment used was still in the traditional mode. After the reform and opening up, especially in the past two decades, some formal modern rice noodle factories came into being.

For example, Liuzhou has built a snail powder industrial park, attracting more than 100 enterprises such as raw material supply, product processing, e-commerce, logistics and distribution. Changde rice flour established an industrial development group; Yuechi County, Sichuan Province is also promoting an industrial park integrating production, research and marketing to attract rice flour processing enterprises to settle in the park.

Many factories have also formed their own R&D characteristics. For example, Sanyang Gum Wheat in Guilin is a high-tech innovative enterprise integrating product research and development, production, sales and service. At present, it has reached the largest daily output in the country in the manufacture of moisturizing fresh powder, with a daily output of 250,000 bags. Moreover, it adopts UHT ultra-high temperature instantaneous sterilization and composite biological preservation technology, which can keep rice noodles fresh for 12 months at room temperature without stopping. You know, the shelf life of most wet powders is about one month.

▲ Source: Sanyang Rubber Wheat Factory

Some big chain brands have relatively stable supply channels. For example, Wumingyuan rice noodles originated in the northeast have set up branches and built warehousing and logistics centers in eight cities, including Shenyang, Beijing, Shandong, Shanxi, Shaanxi, Hebei, Wuhan and Henan. Guifenghuang rice noodles and Liziqi snail powder mainly rely on foundries.

Nowadays, many factories will sell goods directly through e-commerce channels. For example, Liuzhou snail powder industry is very complete in the development of e-commerce. Some enterprises in the snail powder e-commerce industrial park will bring goods live in the workshop. And Taobao search "wholesale rice noodles", you can also see a large number of manufacturers, distributors and so on.

Downstream "big category, small brand" is highly dispersed, and there is no national chain brand at present.Although some well-known rice noodle brands have been born in recent years, for example, there are more than 500 chain stores of potato noodle for brothers and sisters, the total number of stores of Wumingyuan rice noodle has exceeded 2,200 at present, and the total number of stores of Grains and Fish Powder has exceeded 4,700, and there are about 60 direct stores in Baman. However, due to the obvious regional characteristics of rice noodles, there are not many brands nationwide. Our investigation found that at present, couples’ shops and regional brands are the main ones, and they are mainly concentrated in the southern cities in the third and fourth lines. The rent is low and the goods are available nearby. Moreover, for southerners, eating rice noodles is just needed.

Regional differences make it difficult to form a national chain brand.

Because there are many and complicated categories of rice noodles in China, different cities have different tastes and processing techniques of rice noodles, and different regions also have different ways to eat rice noodles. Therefore, many rice noodle brands are only deeply cultivated in the region, or they can only focus on the special taste of a certain place, so it is difficult to make it big and complete. For example, Baman is concentrated in Beijing, Tianjin and Hebei, most of Dafulan’s stores are in Shenzhen, Sanliang Powder focuses on Dongguan, Xiaoman Handmade Powder is mainly in Shanghai, etc. All brands are well-known locally. However, a few brands that have expanded their stores to the whole country, such as grain fishing powder, have not formed an influence corresponding to the volume in the national catering market.

Moreover, rice noodles are very fresh, but the shelf life of fresh rice noodles is mostly only one month or even shorter, which makes it difficult for rice noodles to expand nationwide.

Site selection determines the success rate of opening a store by 50%. According to our research, at present, rice noodles are still mainly eaten in the hall, and even take-away distribution is relatively small. For one thing, because rice noodles have no higher added value, the unit price is difficult to go up. For another, rice noodles with soup are not easy to transport, which will affect the taste. Real rice noodle lovers will be very picky about the taste and easily affect the repurchase rate. Moreover, the take-away platform is very high, and the profit of the rice noodle shop will be spread very thin.

Tanzai International is extremely cautious about site selection. Any proposal to open a new restaurant must be approved by the board of directors and the site selection committee, which is composed of the chief executive officer, the chief financial officer, the business development director and the general manager. Only after carefully evaluating the feasibility of the proposal can the proposal be approved. The evaluation criteria include whether the population and consumption demand in the potential area are sufficient to support the new restaurant, and the potential encroachment on other restaurants in the neighborhood.

▲ Source: Photo Network

During the epidemic, restaurants in shopping centers suffered heavy losses, and community stores will become a new direction. Xu Ming ‘en, director of investment promotion of Dagu rice noodle, once said: "Before the epidemic, Dagu rice noodle was a shopping mall, and later it may be considered to focus on opening a street shop." Most of Sister Lu’s stores are located in complexes, communities, street shops, transportation hubs, shopping centers and other places where there are more passengers, and then share the cost by expanding the stores.

The production technology is not complicated and the threshold is low.Rice noodles are easy to operate, quick to produce, independent of chefs, and easy to achieve standardization. With the emergence of prepackaged ingredients, rice noodles basically achieve the effect of instant meal. Moreover, the supply channels are diverse and the cost is low. For example, we casually compared two rice noodle factories and one supplier on Taobao. The price of dry powder is about 4 yuan/kg, and the price of wet powder is about 6 yuan/kg. Almost three bowls can be produced per kg. Even if it costs only six or seven yuan, the gross profit can reach about 60%.

Consumer awareness is high, and the epidemic has given birth to greater demand.As just needed, there are statistics,More than 40% consumers in China have taken rice noodles as their main meal.Coupled with the epidemic, the blessing of e-commerce platforms, short videos and social platforms has strengthened consumer awareness. According to our investigation, it is found that rice noodle shops are more suitable to open in the south, preferably in cities with rice noodle producers. Users in the south do not need user education, and they can use local materials, and the costs of rent and manpower in third-and fourth-tier cities are lower, which is a good direction for entering the market.

Policy support and promotion.In April, 2021, General Secretary visited Liuzhou snail powder production cluster, and proposed: "The development of industry must have its own characteristics. Snail powder is a feature, which has caught everyone’s stomach and made it an industry on the tip of the tongue. " In June, snail powder was listed on the national intangible cultural heritage list. The "14 th Five-Year Plan" has mentioned "characteristic industries" many times. As a characteristic industry with regional characteristics, rice flour will also receive greater policy support in the future.

Addictive taste, low price and high repurchase rate.Some people joked that "there are only 0 times and countless times to talk about powder", which shows the addictive characteristics of people eating powder. In addition to the refreshing feeling and low price, "spicy" is also a major feature, and spicy can stimulate endorphins to bring pleasure. According to the data of Meituan in 2020, the proportion of "spicy" after 90, 95 and 00 all exceeded 50%. In 2020, the top three restaurants will be hot pot, snack and Sichuan cuisine. Both hot pot and Sichuan cuisine have heavy taste attributes, and the refreshing feeling brought by spicy food is addictive. Zhang Tianyi, the founder of Baman Rice Noodle, once said that the reason why users like to eat Hunan Rice Noodle is "spicy enough and mellow enough".

Market recognition, capital entry.In the past two years, capital has entered the rice noodle/rice noodle brand one after another. For example, Hong Kong Fat Juice Milan obtained two financing, and Guizhou "Guifenghuang" completed the A round of financing; Hunan Baman Rice Noodle has successively obtained B+ and C rounds of financing; Guilin rice noodle suofenlao received 10 million RMB angel round financing. Even more, Tanzai International, the first stock of rice noodles, landed on the Hong Kong Stock Exchange, showing that capital began to pay attention to the track of low-priced snacks.

1. Standardization and process are the guarantee of becoming bigger and stronger.

Throughout the current well-made rice noodle brands, there are very efficient standardization processes.For example, Baman rice noodles are worth learning from in terms of standard and quantitative thinking. Its core business secret is a spice bag composed of 24 kinds of seasonings, which can ensure that every bowl of beef powder is made with the same high-quality taste. After the business expanded, they split the spice package to different suppliers, and each supplier only produced several seasonings with a specific ratio to keep the ingredients secret. At the same time, other raw materials also have standardized and quantified processes, such as stewing the bones with tendons for not less than 5 hours, using only early-season indica rice with amylose content of not less than 25% for rice flour, and not less than 399 for beef powder (SHU, Scoville Heat Unit).

Sister Lu also achieved rapid expansion by standardization. The product research and development center will provide the product quality, specifications and price requirements to the supply chain center, which will further determine the suppliers. Follow up the whole supply chain and deliver it to the store every day to ensure the fresh taste of food. There are uniform standards for rice noodles, sauces and standard ingredients. Pot-stewed snacks are uniformly distributed by factories and can be produced by heating in stores, which improves operational efficiency.

If you want to go far, you must take the healthy rice noodle route. During the interview, it was found that at present, more than 60% of rice noodles in China are easy to break because of the low quality of technology and rice, so many manufacturers add a lot of starch, which leads to high sugar content in rice noodles and greatly reduces their health. Some poor quality flour will turn pale blue after cooking, while the really good rice flour and soup are pure white. For example, in Sanyang Gum Wheat in Guilin mentioned above, professional doctors will join the R&D team to develop rice flour from the perspective of nutrition. The rice flour developed by their unique technology can reach 100% rice content. At present, this enterprise is a supplier of many big brands such as Baman and Uni-President.

▲ Source: Sanyang Rubber Wheat Factory

In addition, statistics show that the average life cycle of domestic rice noodle shops is more than 200 days, so it is very important to innovate products and make their tastes unique. For example, Baman’s products iterate 30% every year, but "SKU only keeps 10", so don’t worry about suffering from great inventory pressure. In the choice of ingredients, it is also necessary to form its own characteristics. For example, the sausage raw material of Da Fran only chooses Ningxiang pork, and Ba Man cooperates with Fanye Chili sauce; Four young rice noodles are selected from Hunan.

It can also be expanded in terms of categories, giving consumers diversified choices and raising the unit price of customers. According to "China Catering Big Data 2021" released by the catering boss’s internal reference, the number of stores below 30 yuan per capita decreased by 5.3%. In the snack category, the customer unit price rose from 22.8 to 25, an increase of 9.5%, and more and more snacks were upgraded and redone. The data of Meituan also shows that in 2020, snack and fast food stores in 10 yuan and below will be the mainstream; However, the growth trend of high customer unit price stores is obvious, with the fastest growth in the range of 20~30 yuan, which shows that there is still much room for improvement in the customer unit price of snack categories such as rice noodles.

▲ Source: Meituan | Deep research and finishing

At present, many brands adopt a mixed business model of overlapping snacks. For example, Da Fran’s "rice flour+snacks", Xiaoman’s handmade flour "rice flour+snacks+sugar water", Gui Fenghuang’s "mutton powder+snacks+Guizhou hot pot" and Sister Lu’s "marinated powder+snacks" and so on. This model can also adapt to various consumption scenarios such as brunch, dinner and snacks, and extend the business hours. For example, Sister Lu has realized the operation of "10 am to 10 pm" for a long time, even without closing for 24 hours, and the floor efficiency has been greatly improved.

The new national tide and the rise of generation Z have enabled rice noodle shops to "redo" from the inside out. At the level of store design, the cool black of Ba Man and the warm orange of Da Fran all pay more attention to consumers’ experience and pay attention to youthfulness. Qiao Fenghuang has formed a unique brand recognition with the brand concept of "aesthetics+Miao culture"; Guangzhou’s "in the alley" snail powder shop, because of its outstanding value, once became a holy place for punching cards through the decoration of literary petty bourgeoisie. By raising the brand tonality, the stereotype of rice noodle "street shop" has been subverted, and the customer unit price is correspondingly higher.

In the future, the rice flour industry will adopt the unbounded operation mode of "from store to home", "catering+retail" and "online+offline", and the chain and scale will have more advantages in this respect. Last year, double 11 Liziqi sold 7 million bags of snail powder online, which made many people see the magic of e-commerce. The impact of the epidemic on offline stores has also promoted many rice noodle brands to fight online. Yang Aijun, co-founder president of Yunnan Catering and Food Industry Association, said, "After the epidemic, the retailing of rice noodle products is bound to be a trend." The best example is that the production and sales of bagged snail powder will exceed 10 billion yuan in 2020.

Relying on the community to gain the hegemony of the first batch of users, during the epidemic, it also made up for the offline losses through e-commerce business. The data shows that in 2020, nave’s food revenue will only account for 20%, and the other 80% will come from take-away, e-commerce and offline retail. As of April 2021, e-commerce business grew by 400% year-on-year. In addition, rice noodle brands such as Guifenghuang, Dafulan, Siyou Youth and rice rolls in Hongli Village are all accelerating the layout of new retail channels for e-commerce.

As early as 2016, Baman introduced fresh food and prepackaged foods. It is distributed by the cold chain to the freezers of Shangchao convenience stores all over Beijing for sale-which expands the time and space boundary of products to days and dozens of kilometers.

The shelf life of prepackaged foods is as long as 120 days. The food factory produces dehydrated dried rice flour, sealed original soup, large pieces of beef, supporting side dishes and other raw materials, which are packaged after high-temperature sterilization and sold to retailers all over the country-the time and space boundary of products is further expanded to 2008 and the whole country. Today, Baman has formed an omni-channel layout of online e-commerce, offline supermarkets and convenience stores. Xu Ming ‘en, director of investment promotion of Dagu Rice Noodles, said that Dagu Rice Noodles will develop instant packaging rice noodles to better meet the new eating habits of ordinary people.

Of course, the cost of e-commerce is higher. We learned from the interview that the e-commerce platform will extract 23% of the sales, and it has higher requirements for operational capabilities and R&D capabilities, which is more suitable for the chained multi-store model.

Conclusion:The decentralized status quo of offline rice noodle shops in China and its low threshold allow entrepreneurs to find opportunities.

References:

How is this online celebrity rice noodle shop, which was selected into the Harvard Case Library? | Exclusive Case China Europe International Business School

The national rice noodle market is divided, where is the next spring of this category? | Observation of catering brands

How do local brands break through in the 100 billion rice noodle market? | Hongcan. com

(The article is only based on industry dismantling and does not constitute any investment advice.)

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　The Paper noted that Hohai University, Guangxi University for Nationalities, Xi ‘an Conservatory of Music and other universities have all disclosed students’ complete national ID numbers in recent years when publicizing the list of candidates or winners of national scholarships.

　　Among them, Hohai University publicized the preliminary list of winners of the 2013 National Scholarship and the list of candidates for the 2014 and 2015 National Scholarships for undergraduates. Besides the students’ names, departments, majors, student numbers, gender, nationalities and years of enrollment, it also announced the students’ complete citizen ID numbers.

　　A partial list of winners of national scholarships in Hohai University in 2012-2013. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2013-2014 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　Part of the list of candidates for national scholarships for undergraduates in Hohai University in 2014-2015 academic year. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2013 and 2014, Guangxi University for Nationalities announced the list of candidates for the annual postgraduate national scholarship, in addition to the student’s name, gender, nationality, department, student number and year of admission, it also announced the student’s complete citizen ID number.

　　Part of the list of candidates for the 2013 National Scholarship for Postgraduates in Guangxi University for Nationalities. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In 2012, when Xi ‘an Conservatory of Music publicized the preliminary list of national scholarship winners in this academic year, in addition to the students’ names, departments, student numbers, gender, nationalities, and enrollment years, it also announced the students’ complete citizen ID numbers.

　　Xi ‘an Conservatory of Music 2011-2012 academic year national scholarship winners list. The picture is coded by The Paper for privacy protection, but the original page is not coded.

　　In this regard, a responsible teacher of Xi ‘an Conservatory of Music responded to The Paper on the afternoon of November 17, saying, "To give each award-winning student a bonus, it is necessary to publicize the ID number for list verification."

　　A teacher from the Graduate Department of Guangxi University for Nationalities said in an interview that the school "has always done this, and you can not put it down after reminding it. At present, the higher authorities have not said this requirement."

　　On the afternoon of the same day, a teacher in charge of the student affairs office of Hohai University told The Paper that he had considered whether it was necessary to put the complete ID number on it. "But it is necessary to publicize and let students check their personal information clearly, and I didn’t think of a better solution to protect students’ privacy to the maximum extent."

　　Is there really no other way to publicize it?

　　The Paper found that the list of winners of national scholarships was also publicized. Jiangxi University of Finance and Economics published the names and departments of students in the "List of Winners of National Scholarships for Postgraduates in 2017" published in official website, its graduate school on October 13th this year, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　In addition, Donghua University did not announce the ID number except the name, gender, nationality, department, student number, and year of admission when the winners of the national scholarship for doctoral students were publicized in 2016.

　　In September 2016, when the School of Accounting of Southwestern University of Finance and Economics publicized the candidates for national scholarships, only the names of the students in the department were announced, and there was no ID number.

　　The list of winners of the 2017 National Scholarship for Postgraduates of Jiangxi University of Finance and Economics is partially publicized, and there is no ID number.

　　"Maybe we can change the way the national prize is publicized later." The above-mentioned teacher in charge of the student affairs office of Hohai University said in an interview with The Paper on the afternoon of the 17th that "the ID number can be removed when it is publicized, and students will see if they have filled in the wrong ID number when they sign it in person."

Time Network News The animated family movie "Animal City in Manggu" was announced to be released nationwide on November 19th, and at the same time, a preview and poster were released. The hero of the film is an ordinary Xiao Lv named Manggu, dressed in a handsome king uniform, posing as a funny king, and leading many animals to start a funny and hilarious adventure in the animal city.

Ordinary Xiao Lv big dream

Laundryman turned into a new king

The film tells the story of the Lion King’s decision to hold a democratic election in the jungle kingdom when he retires. Unexpectedly, the ordinary Xiao Lv Manggu, a laborer and dreamer, was crowned the king, which led to a series of hilarious and funny events in the whole animal city.

In the preview, this is an ordinary Xiao Lv Manggu, handsomely dressed in the king’s uniform, smartly crowned himself, and slowly walked to the center of the throne under the solemn ceremony of the animal kingdom. Then, unexpectedly, a clever man woke up from his sleep in an instant. It turned out that becoming a king was just an unrealistic imagination.

In reality, Manggu is an ordinary laundryman in Animal City, doing an ordinary job and living an ordinary life, but he left a deep impression on everyone in Animal City with his positive and funny personality.

By chance, Mungo came to the Royal Palace in Animal City and had a funny conversation with Ms. Fitna, the special adviser of the king. After happily introducing the identity of the laundryman, a funny adventure far beyond Mungo’s expectation was about to burst into laughter in Animal City …

In the finalized poster released at the same time, the ordinary Xiao Lv Manggu, whose crown on his head turned into a king, stood in front of the palace of the animal kingdom, holding his chest with his hands crossed, showing a happy look, and the details of clothing texture and character hair and skin were exquisite and delicate.

Fixed poster

Pakistani animation film masterpiece

Laughter, adventure, family fun

As an excellent Pakistani animated film, Animal City in Manggu is full of joy, with delicate and rich characters, which opens a happy journey of the whole animal city from the perspective of ordinary Xiao Lv.

At present, the preview has already appeared in the king’s special adviser, Fox Fitna, the brave and powerful rhinoceros bodyguard Su Bedal and Manggu’s warm-hearted uncle Pellouin. As a laundryman, Xiao Lv’s Manggu is optimistic and cheerful, dares to dream big, and has an interesting chemical reaction with the high-ranking king, but his uncle Pellouin teaches him not to daydreaming.

As an animated family movie, Mang Gu’s Animal City not only contains many cute and interesting animal characters, but also presents Mang Gu’s dream trip in a relaxed and interesting way.

1905 movie network news "Long live the movie!"

　

At 18: 00 French time on June 3, the official film list was announced at the Cannes Film Festival in 2020. Thierry Frémaux, the artistic director, then released a note introducing the overall situation of this year’s film selection.

　

This year, the global film industry was greatly affected by the epidemic, and the Cannes Film Festival had to be cancelled due to the epidemic.

　

"Long live the movie! （Viva il cinema！ ) "Fumao takes this classic quote by Italian director Ferini as the conclusion, and sends his best wishes to the present and future of the film.

　

This year marks the centenary birthday of Ferini and Hou Mai, one of the "Five Tigers of the French New Wave", and the 20th anniversary of Wong Kar-wai’s classic films. Originally, Cannes will hold a series of restoration screening and tribute activities, both online and offline, but now they can’t be seen.

　

The Cannes Film Festival was originally scheduled to be held from May 12 to 23 this year. After the outbreak of the French epidemic, the film festival was postponed to July, but the French authorities announced that they could not hold large-scale cultural activities in summer. Considering that Venice and Toronto film festivals would be held in the future, Cannes insisted on the cinema screening mode and finally decided to stop.

　

Closure does not mean disappearance.

　

In Cannes in summer, the sea breeze, golden beaches and swaying palm leaves … Although we can’t see the competition on the red carpet this year, we can’t see how many minutes of applause lasted in the movie palace, which film was the highest and lowest score in the field, and who won the Palme d ‘Or award in the end … … However, Cannes still launched a shortlist of 56 new films.

This is an unprecedented film list.

　

Unlike previous years, it is no longer divided into main competition unit, non-competition screening, a kind of attention unit, midnight screening and special screening. All 56 films are put into an official unit and uniformly labeled as "Cannes Official Selection".

　

These selected films are divided into seven categories: loyalists, new visitors, short films, first feature films, documentaries, comedies and cartoons.

　

Among them, some films will be released in autumn and winter this year, and some will later go to Toronto, Locarno, San Sebastian, new york, Tokyo and other film festivals to participate in competitions or screenings.

Cannes is closed. What’s the point of this film list?

　

Stamping 56 new films is not only to improve the quality of these films, but also to promote their better performance in the international sales market.

　

"Push the film to the center of the world, and we will witness the powerful existence and amazing vitality of the film!" Fu Mao said that this is the mission of Cannes Film Festival as always.

Is the film festival "explosive" coming?

On the Cannes stage, Chinese films are still not absent.

　

Last year, there were equal teams, and this year, two teams were selected — — And.

　

"Band of Seven" is directed by Sammo Hung, Xu Anhua, Tan Jiaming, Yuan Heping, Du Qifeng, Lin Lingdong and Tsui Hark, and seven big-name directors in China Hong Kong film circle.

The film was successfully approved at the end of last year. According to the synopsis of the story, it is a collection of short films paying tribute to "film", which records stories belonging to different generations with film, similar to "assorted films" such as "I love you in Paris".

　

The original name of Band of Seven is Eight and a Half, which was announced as early as 2015. Eight and a Half comes from Ferini’s classic of the same name. The title refers to both the number of films directed by Ferini and the ninth film that Guido, the hero of the film, has not finished shooting.

　

The name "Eight and a Half" has a misty complex, and it also points to eight directors. Originally, John Woo was involved, but due to physical reasons, the film had to be renamed. In addition, Lin Lingdong, the director, died in 2018, and some of his films were finished before his death. The Band of Seven also became Lin Lingdong’s posthumous work.

　

There are both Hong Kong film veterans and mainland star faces in the film list. Wei Shujun, the young director’s first feature film, "Wild Horse with a mane", successfully won the official entry mark of Cannes.

　

This is the second time that Wei Shujun became attached to Cannes. In 2018, he won the special honor award of Cannes short film competition unit for his short film.

　

"Yanbian Teenager" shows the realistic creative style and concerns about the theme of teenagers’ growth. This feature film also continues to focus on the story of teenagers’ youth, starring Zhou You and Zheng Yingchen, telling the story of Akun, who is about to graduate, whose life has changed after he met his second-hand jeep.

　

In terms of foreign films, several popular films were selected without accident, keeping the basic disk of Cannes.

　

The "Loyalist" category refers to the frequent visitors who have been selected to Cannes. Wes anderson’s is the hottest, and Hollywood is full of stars. It was very likely to appear as the opening film.

　

According to the official introduction, this is a love letter dedicated to 20th century journalists, with three story lines. alexandre desplat praised wes anderson as the best in his career. The film is also likely to be shown at the Toronto Film Festival later.

　

A familiar face from Cannes and Naomi Kawase, a Japanese female directors, was selected for the "N th time". The new film "Dawn is Coming" tells the story of a couple who can’t have children adopting an early pregnant female student, and will explore the meaning of "becoming a mother" and "mother herself" from multiple perspectives.

　

Another "Cannes lineal", French female directors Ma? Wenn’s "Reaching the True Love" can’t be ignored. She won the jury award in Cannes for "Police Officer" and the romantic film was also shortlisted in the main competition in Cannes and won the best actress award.

　

Lars von Trier’s good brother, Danish director thomas vinterberg, one of the initiators of the "Dogma 95" film aesthetic movement, was selected as the "Alcohol Plan" eight years after he violated the Cannes Film Festival. The hero is still mads mikkelsen, the "uncle" in the old work, telling the story of high school teachers’ persistent drunkenness experiment and discussing the middle-aged crisis.

Ou Rong’s "Summer of’ 85" is like another film, which leads the audience back to the summer of 1985 and follows the growth time of two teenagers with retro music, cheerful dance and heat wave in the sun.

Prior to this, Ou Rong was shortlisted for the main competition unit in Cannes for three times, and all of them failed. Although I was selected this time, I regret that I can’t compete for the award.

　

Steve mcqueen, the British director of Twelve Years a Slave, brought two series movies, Lover’s Rock and Mangrove. These two works are from the first two episodes of the BBC series "Little Axe", which was originally planned to be six episodes and five hours long, and finally expanded into five feature films, focusing on the lives of the first generation of British West Indian immigrants.

　

The category of "new arrivals" refers to the works of directors who were shortlisted for Cannes for the first time. Among them, the works of British director Francis Lee have gained a lot of attention, and Kate Winslet and Saoirse Ronan performed together, and the casting configuration is very eye-catching.

　

In terms of feature film debut, in addition to the China film Wild Horse with a mane, the directorial debut of Viggo Mortenson, starring Aragon, is also worth mentioning. The film premiered in Sundance and received good reviews. Variety describes that mortensen’s film style is very similar to Eastwood’s later works.

　

If the Cannes Film Festival is not cancelled this year, we can also see the historic picture of Pixar and Ghibli, two world animation brands competing together.

　

Soul is the second work released by Pixar after "1/2 Magic" this year. The quality of "1/2 Magic" is not satisfactory, and more fans place their hopes on this musical animation.

　

Soul is created by a team, and his creative concept is similar to Inside Out+.This paper discusses the meaning of "death" and "soul".

On the other side is Miyazaki Hayao’s son Goro Miyazaki’s animated film Aya and the Witch, which was personally supervised by Miyazaki Hayao and Ghibli’s first full 3D+CG animated feature film. The original author’s children’s novel of the same name is adapted as a blueprint, telling the story of Aya, a young girl, who was adopted by a mean witch.

　

For a long time, Goro Miyazaki can’t escape the comparison between him and his father. In those days, his feature-length debut "The Legend of Earthsea" suffered a lot of bad reviews, which made him once devastated. Can he hold his head high and create his own light this time?

What’s the wind blowing in Cannes this year?

In the past, the number of short-listed films in the main competition unit of Cannes was about 21. Judging from these officially selected films, according to the standards of previous years, less than ten films could be selected for the main competition unit.

　

On the one hand, some films that can wait until next year will choose to participate in the Cannes Film Festival in 2021 and launch an impact on the awards.

　

Including Leo Calaque’s song and dance films with adam driver and marion cotillard, paul verhoeven’s nun film Our Lady, Bruno Dumont’s It’s Half a Sunny Morning and Serebrennikov’s Flu in Petrov.

　

On the other hand, some popular films have not been made or are not loyal enough. Because Cannes cooperated with Venice to skip tickets, they are likely to run out to attend the Venice Film Festival in September, the Berlin Film Festival in early 2021 or other film festivals.

　

For example, Memory, directed by Ildikó Enyedi, hit the rocks by Sophia Coppola, Bergman Island by Mia Hansen Love, Three Stories by nanni moretti, a frequent visitor to Cannes, and the spy’s wife by Kiyoshi Kurosawa.

　

Compared with the past, this is a film list that has been greatly discounted in terms of heat and topic, but it has also created many new records.

　

According to reports, this year, a total of 2,067 films signed up for the official unit of the Cannes Film Festival, and the number of registrations exceeded 2,000 for the first time. In 2010, the number was only 1,665.

　

The range of participating countries and regions is also expanding. This year, films from 147 countries and regions signed up, compared with 138 in 2019, an increase of 9.

　

Among 532 films directed by women, 16 films directed by women were selected, which is more than before, indicating that the quality of female directors’s works has been improved.

　

At the same time, Cannes also began to pay attention to comedy types, and specially recommended five French comedies in the film list. Whether this number will become more next year can be further seen.

　

However, the biggest feature of this film list is the support for new directors, with 15 directors’ first films accounting for 26.7% of the total, exceeding the previous data.

　

Whether it’s because this year’s popular films and the works of direct directors gave up their seats, Houlang people have more opportunities to enter the room and make their mark, especially during the epidemic, which is more encouraging for these newcomers.

　

　"We have never had so many filmmakers selected for the official unit for the first time, which proves the vitality of the film and the investment and support of the film festival for future films," Fu Mao said.

Cannes Film Festival is destined to write a short story in 2020, and the appearance of this official shortlist has brought comfort and vitality to filmmakers and fans. As Fumao said, "Le cinéma est vivant", the spirit of Cannes has not disappeared, and it still exists this year.

　

Waiting for May next year, the lights will go out, the curtain will open, the music will ring, the screen of the movie palace will flash, and the Cannes Film Festival will officially return!

　　"Mom, everyone in the world has it. It is said in the song that a child with a mother is like a treasure, and a child without a mother is like a grass. I am ‘ Grass ’ … …” It was Dong Dong (a pseudonym), a sixth-grade primary school student of Nanyang School in Shuyang County, Suqian City, who wrote these words.

　　China Jiangsu Network November 17 th Dongdong’s mother was a taxi driver before her death. In the early morning of a month ago, she accidentally rushed into the river while driving, and her body was salvaged a few days later. "My family has been hiding it from me, but I already know it. That’s what I heard when I was asleep." I hid everything in my heart, and in a later exam, I wrote all my thoughts and disappointments about my mother in my composition.

　　This article made the marking teacher cry and couldn’t help posting it online. Soon, the official WeChat forwarding of the traffic patrol brigade of Shuyang County Public Security Bureau touched more netizens.

　　On October 29th, in a class test, Dongdong wrote this composition named "Mom, I want to tell you".

　　In the interview, Dong Dong’s class teacher, Mr. Shen, told the reporter that the teacher who corrected the composition at that time gave her this composition for the first time. "I couldn’t stand it in the middle of it, and several of our teachers cried."

　　Teacher Shen said that the teachers were very touched after reading the article. She is also a mother herself. Although she knew what happened to Dongdong’s family for a long time, and because she was afraid that the child would find it difficult to accept it, she always cooperated with the child’s father to hide it from him. I didn’t expect Dongdong to express it through composition.

　　Mom, I want to tell you.

　　Mom, everyone in the world has it. It is said in the song that a child with a mother is like a treasure, a child without a mother is like a grass, and I am "grass".

　　I lost my mother 11 days ago. My mother, a taxi driver, had a car accident on a bridge to Juwei 11 days ago and was drowned in the water. It took four days to salvage it. At that time, my mother was already dead.

　　Mom, you don’t know that I still have a lot to say to you, but you have passed away, and I learned a lot during the five-day funeral. I also understand the lyrics: children with mothers are spoiled, while children without mothers are as tenacious as a grass.

　　I didn’t cry, because people let nature take its course in this life. Since I have arranged this road for you, I must go on, but I am still very sad that my mother has left.

　　I have a lot to say before, and my family has been keeping it from me, but I already know it, which I heard when I was asleep. Mom, I’m so sad that I hope you don’t leave. Our harmonious family of four has been strongly separated. I really hope that something will happen to you in a few hours, and then you will be rescued immediately, but it didn’t. Mom, how I wish I could give you a pension.

　　Mom, please go!

　　For Dongdong’s family, October 17th this year is undoubtedly a nightmare. As Dongdong wrote in his composition, this nightmare tore apart the original family of four.

　　Dongdong’s parents are taxi drivers, and two people work in shifts. My father, Mr. Zhou, works in the day shift, and my mother, Ms. Shen, works in the night shift. Dongdong also has a sister who is studying in college.

　　On the evening of October 16th, Mr. Zhou gave his car to his wife and went home to take care of the children. The reporter learned that in the early morning of October 17, Ms. Shen received an order in Shuyang County, and the guests were going to the local Qianji Town. On the way back, the car had an accident when it passed the south bridge of the original 205 National Road Cross Street. "The car plunged into the river." Xu Gang, a policeman of the Traffic Patrol Brigade of Shuyang County Public Security Bureau, told the reporter that it was early in the morning and there were few pedestrians on the road. Workers in a car repair shop not far from the scene of the accident called the police after hearing the noise. Although the police quickly rushed to the scene and carried out salvage, only one empty car was salvaged.

　　At 6 o’clock that morning, Mr. Zhou got up and sent Dongdong to school. "At 7 o’clock, the taxi company called to ask me if there was anything wrong, saying that my car fell into the river and there was no one on it." Mr. Zhou said, "At that time, my legs were weak, and I even preferred that she was kidnapped by the bad guys. At least, if she is kidnapped by gangsters, she still has a chance to save her. I really dare not face the fact that she is no longer there. "

　　However, the monitoring on the taxi showed that Ms. Shen was the only one in the car. Worried that Dong Dong, who is only 11 years old, can’t accept it, Mr. Zhou decided to hide from his children for the time being.

　　In the following days, Mr. Zhou and his relatives were busy salvaging his wife’s body near the scene of the accident. At 2 o’clock in the afternoon of October 21, Ms. Shen’s body was salvaged ashore in the river 3 kilometers away from the scene of the accident, and the family was extremely sad.

　　"Mom passed away."

　　"I probably guessed … …”

　　After two simple conversations, Dongdong went back to his room to do his homework. Although the bad news brought by his father made his eyes red instantly, he didn’t cry immediately. At that time, Mr. Zhou, who was in a mess in his mind, didn’t notice the difference of his son. "His grandmother told me that she heard the child crying in the house in the middle of the night and covered her head with a quilt." Mr. Zhou said that Dong Dong and his mother are usually closer, and sometimes they deliberately spoil their mother, but since his wife died, Dong Dong seems to be a different person.

　　Children who are only 11 years old, whether at home or at school, behave in a mature and steady way. "There were many relatives at home in the first few days, and I probably guessed from their expressions that something had happened at home, so I couldn’t sleep at night and just heard what the adults said … …” Afterwards, Dongdong told his father: "The whole family is already very sad. I must act mature."

　　On November 6, Mr. Zhou learned about this composition written by Dongdong from Dongdong’s class teacher, Mr. Shen. "I asked his aunt to read it to us, and the family cried bitterly." At that time, Dongdong’s father, aunt and grandparents were present, and the composition was not finished, and the whole family had already cried into tears.

　　In the interview, Dongdong’s family told the reporter that this composition is an expression of children’s emotions. After reading it, I didn’t feel too gratified by the maturity and cleverness of the children, because the price was too high. Children of this age should be spoiled and playful with their families, so the most direct feeling of family members about these changes is actually distressed.

　　"This mature and clever transformation may also be a kind of fragility." Teacher Shen, Dongdong’s class teacher, said that he has been observing Dongdong and talked to him. Although he is very mature, he is still a child. Take this test as an example. Dongdong not only expressed his thoughts about his mother in his composition, but also wrote a passage in a reading comprehension question: "I really want to pick a star for my mother to illuminate, I want to pick the sun for my mother to warm her, and I want to pick ginkgo for my mother to eat."

　　After seeing Dongdong’s composition, the marking teacher was very touched and couldn’t help posting it online, which quickly triggered frequent forwarding by netizens. The reporter learned that on November 11, the official WeChat of the Traffic Patrol Brigade of Shuyang County Public Security Bureau also forwarded this article.

　　"For many car owners, when things don’t happen to them ‘ Traffic safety ’ It is a slogan, but when it really happens, it is bad news for any family. " The police of Shuyang Traffic Patrol Brigade said that the purpose of forwarding this article is to hope that everyone should also think about the importance of traffic safety while being moved.

　　The reporter learned from the Xiangyang Traffic Patrol Brigade that traffic safety has always been the focus of the traffic police department’s propaganda, but for many car owners, the traffic police department found the same problem: novice drivers are naturally very careful when they first get on the road, but once they think they are "old drivers", they have a lot less scruples when driving, and bad driving habits such as smoking, talking on the phone and even fatigue driving come out, and once an accident occurs, the price will be high.

Original sesame and HELEN peanut net

Once I was chatting with my daughter’s classmate’s mother, and she said that she was envious of my family’s good grades in every subject. I said it was a big misunderstanding. So she asked me to tell her which subject was not good. I said: Math. Then she smiled and said I was being sarcastic.

I laughed, too. Think about my daughter’s perfect score in math or the first in her class every time she entered the fourth grade. I also said that she was not good at math, so would she have no friends if she chattered like this? But I think I’m telling the truth, because in all subjects, my daughter shows the least interest and conscious investment in mathematics. Judging from her childhood, her interest in mathematics is not much. But this doesn’t mean that we can’t learn math well, nor does it mean that we won’t have a strong interest in math in the future.

So, today I want to record my thoughts on children’s math learning and cheer up the children who have little interest in math like us. Then, how to learn math well if you are not interested enough?

This article was published by Huayou @ Sesame and HELEN in Little Peanut Writing Plan.

First, I will share my three key points about the cultivation of my daughter’s mathematics learning ability:

Cultivation logic

Understand the concept

Looking for patterns

Cultivation logic

Logic is the basis of learning everything, and logical thinking is very important for children’s growth. Mathematics is inseparable from logic, and the formation of a person’s logical thinking develops with rationality and needs to be cultivated from an early age.

1. Borrow picture books and mystery novels to cultivate logic

During my daughter’s kindergarten, I also moved all kinds of math picture books home, but what she could accept was very limited, and she often encountered the situation of throwing them out and not reading them.

What’s more, the three-year-old brother gave her his favorite logic dog, and the two-and-a-half-year-old daughter turned to leave after playing, which was a far cry from his obsession. What should we do? We use other picture books to make up for it. In fact, in addition to math picture books, there are many picture books with strong logic, and many picture books contain math knowledge and concepts. But they are more story-telling and literary than math picture books, and they are more suitable for children who are good at liberal arts.

Here are a few simple examples.

Speaking of picture books with strong stories and good logic, I recommend Gagurizi’s books. For example, the series "Crow Bakery" is all about solving problems, among which there are better mathematical thinking.

The following book is about the development history of the house, and thinking is a line running through it.

In addition, picture books with mathematical concepts, 365 Penguins, 12 Big Troubles of Rabbits and so on are also very good.

There are also Korean and Japanese mathematics enlightenment books, and Li Yupei’s mathematics enlightenment stories, which are also very story-telling.

In primary school, my daughter likes Sherlock Holmes, and this kind of mystery novel can also exercise children’s logical thinking.

Similarly, Keigo Higashino’s books will do.

2. Daily communication and exercise logic

Daily communication with children should also pay attention to whether the dialogue is logical and should be expressed clearly and concisely. Only in this way can children be trained to form an efficient and simple way of thinking.

In addition, having a debate at home or having a discussion on current events will exercise children’s logical thinking.

There is also a family reading sharing meeting that we enjoy. Every time, children need to clear their minds, introduce us to the content of a book, the reasons for recommendation, their own understanding of the book, etc., and also ask questions according to our sharing content. These processes are also a challenge to her logical thinking.

3. Exercise logical thinking through games

Letting children invent games by themselves is a good way to exercise logical thinking. Setting the rules of the game must form a logical closed loop, which needs to be rigorous and interesting. Playing games can also exercise logical thinking, and most educational toys are actually based on the promotion of logical thinking.

Understand the concept

I think learning mathematics in primary school should aim at laying a foundation. How to lay this foundation, I think the key is to have a process of thinking and understanding the concept. In the pre-school stage, we didn’t teach our children to calculate, but took her to know and be familiar with numbers from various angles. In preschool and the first grade of primary school, my daughter was fascinated by han sheng mathematics. I think this set of books is very helpful for understanding mathematical concepts.

Reading every book, we need to find the material, and discuss it while doing it. To tell the truth, it takes a lot of effort, but it is also very rewarding. During that time, the child shared a lot of her understanding of mathematics with us.

Looking for patterns

In daily chat, we will discuss and discover mathematical laws together. For example, on a way home, the daughter who just learned addition figured out the multiplication table herself, which made her very happy. After knowing integer operation, she advanced to decimal operation, positive and negative operation. In the process of finding the law, we have once again verified the importance of understanding the concept.

With the passage of time, my daughter has taken a little interest in mathematics. I think it is not difficult to learn mathematics well by doing the above three points (logic, concept and law).

Further share our experiences in the lower grades of primary school.

Six mathematical enlightenment practices

My enlightenment to children’s mathematics has always been in an unconscious state. But mathematics in life is really everywhere, and the so-called enlightenment has been completed unconsciously. The following are some enlightenment experiences in the lower grades of primary school, which may bring you some reference.

1. Counting and recognizing numbers: My daughter gave me great surprises when she counted in front of me for the first time and recognized Arabic numerals for the first time. Because our whole family didn’t realize that we had to enlighten our children at that time. But the child unconsciously learned it by himself. Why? Because we usually use these numbers. For a daughter, watching how adults use numbers may be as natural a learning process as using chopsticks. Integrating numbers into the language and letting children feel the meaning of numbers may be regarded as our initial mathematics enlightenment for children.

2. Know the score, percentage, decimal, positive and negative numbers: The daughter knows the score and percentage when cutting her nails. When children were young, they were impatient with nail cutting, so I used questions to distract her. How many have you cut now? How many are left? How many parts have you finished cutting? What’s the percentage difference? Unexpectedly, as long as you ask questions step by step, your daughter can answer them.

Going up the stairs and looking at the thermometer are good opportunities to know positive and negative numbers. During kindergarten, my daughter understood the concept of negative numbers and saw how to use positive and negative numbers to express different directions and deal with more complicated problems. Later, naturally, I understood the meaning of absolute value.

Go to the market to buy food, and naturally use decimals. In the first grade, I went to the market to buy food, and my daughter settled the accounts herself, which was very good. Buy more than a dozen dishes, yuan jiao fen can also be calculated clearly. In order to facilitate the calculation, she used decimals.

3. Deepen the perception of numbers in chatting: I am very willing to chat with children and talk about everything. We will talk about our favorite numbers and think which one is particularly different. Children’s understanding of numbers can also be seen from these chats. Including mathematical concepts such as approximate number, infinity and limit, we have all brought them in in small talk.

Here’s a girl’s opinion about numbers:

What is "zero"?

She said: Zero is the origin of the universe. You can find a number anywhere, and you can find a number corresponding to it through zero. Zero not only means nothing, but also has many other meanings. For example, zero can mean the horizon.

A useless number.

My daughter thinks that some numbers are useless, such as very, very large numbers, which are so big that few people can use them. Moreover, when the number you want to count is that big, you don’t care what it is. Others are because it has been changing, so it is meaningless to count the specific figures. For example, how many bacteria are there in the world, or how many bacteria are there in a person. It’s changing all the time, and it’s fast. If you want to say exactly how much it is, you have to talk about units much smaller than seconds.

4. Different solutions to a problem: I don’t pay much attention to where the child’s math class has gone, and whether she has done the problem correctly. I am more concerned about what kind of problem-solving ideas she has when she encounters problems. From simple addition and subtraction to complex application problems, I will discuss with her how many solutions there are. Now the same is true for her classmates. If the first method is not understood, she will use the second and third methods to answer it.

5. Break through a little bit every time: I like to let my children try what the teacher hasn’t taught. If you know the addition and subtraction within 20, you will figure out what is within 100 and what is within 1000. If you know addition, let the children ponder multiplication by themselves. Knowing how to multiply single digits, I figured out how to multiply two digits by one digit and two digits by two digits. Give children a chance to explore for themselves.

6. Develop thinking in the game: We don’t brush the questions, but we brush the games. Sudoku, board games and poker, these three items are all related to mathematics. Especially board games, there are very rich resources now. It is very helpful to train children’s concentration and memory, sense of space, logical thinking and problem-solving ability.

Share our mathematics enlightenment book list simultaneously

Like me, she hasn’t read so many math books. When I was a child, I liked a set of math games in Itsumi Taro, and later I was in han sheng. Now I just started studying terrible science.

In a word, I don’t care much about my children’s mathematics. I haven’t read any books about the enlightenment of mathematics, nor have I taken my children to study and practice systematically. I just learn what I encounter in my life, and I hope I can find more wonderful things on the way in the future.

digression

A few days ago, I posted a post in the hope that the flower friends would contribute to the daily performance of Niu Wa in Mathematics. Now I will share my statistical results with you.

Love to do problems: 14 votes (of which 4 votes mean love to challenge difficult problems)

Strong logical thinking ability: 7 votes

Like to deduce formulas and theorems, and sum up laws: 7 votes.

Like to sort out the relationship between knowledge points and master the links between old and new knowledge: 3 votes.

Like self-study (learning in advance): 2 votes

The other 1-vote items are: understanding ability, like reading math books, like playing math games.

Flower friends have discerning eyes, and all these projects are helpful for math learning. If we find that children also have such ability, or occasionally make such performance, we will encourage them. The above views are for your reference only. On the way of learning mathematics, I look forward to your company and getting better and better.

Original title: "Daughters who have no interest in mathematics since childhood, almost all the exams after the fourth grade are full marks, methods and books …"

Read the original text

　　Since the media era, it seems that everyone has a microphone and everyone can be a reporter. In this torrent from the media, we are not only faced with all kinds of information, all kinds of opinions and all kinds of analysis, but also rumors, attacks, abuse and all kinds of mixed information. In order to attract traffic, attract people’s attention and pursue 100,000+,some media practitioners use various means: some fabricate content, some use scary headlines, some copy other people’s original articles, and some even publish vulgar and pornographic content.

　　On May 11th this year, a WeChat WeChat official account published an article titled "Thanks to you, the driver who killed the stewardess is lying at home counting money". The article ignored the dignity of the deceased and the feelings of his family, and fabricated the details of the stewardess’s murder by novel, with exaggerated wording and even unbearable erotic imagination. It was criticized by netizens for marketing the tragedy, rubbing hot spots and eating too ugly, which angered the public. Under the pressure of netizens, this WeChat WeChat official account posted an apology letter that night. Because the publication of vulgar content caused public discomfort, the public number was permanently banned.

　　Media chaos: vulgar pornography

　　In order to create excitement, attract attention and increase traffic, some even publish pornographic and vulgar content from the media. On WeChat, a WeChat official account clicked in, which was full of titles such as "Hot Dance, Too Excited", "Uniform Temptation" and "Private Photo of Sexy Beauty". Clicking in the video of all kinds of beautiful women wearing naked and posing was unsightly; On Weibo, an account posted a series of pictures of naked men. Also on Sina Weibo, an account actually posted vulgar pictures involving teenagers.

　　Self-media chaos II: Title Party

　　In the self-media, in addition to vulgar and pornographic content, it is common to catch people’s eyes by headlines. In order to let users click and forward, the most frightening topics are often used, such as "frightening urine" and "amazing insider", which can often be seen in the circle of friends: "If it is Chinese, please transfer it to me, whether it is true or not." Get a high amount of forwarding and reading by means of moral kidnapping. There is also a kind of self-media that often uses the banner of life tips, tips and health care, and then adds "must see" and "immediately transfer to family" in the title. This kind of information is often easier to be read and forwarded in large quantities.

　　Since the media chaos 3: rumors

　　On October 10th, a warning notice signed by "Beijing Public Security Bureau" spread rapidly on the Internet. The notice said: A 2-ton elephant was lost in Haidian Zoo in Beijing, and a notice for finding the elephant has been sent to all districts, counties and towns in the city. He also pointed out: "Asian elephants are national first-class protected animals. They are thick-skinned, meaty, unpalatable and intolerant. I hope that the people involved will wake up in time, stop from the brink and surrender to the relevant departments to report the case and strive for leniency." The inscription reads "Beijing Public Security Bureau". Soon, Weibo, the Beijing Zoo, denied the rumor and confirmed that the news was false. Subsequently, Weibo, the official of Beijing Public Security Bureau, released a message: The zoo counted the elephants and they were all there. According to the investigation, the rumour maker forged the warning notice, which led to the massive spread of the false information on the Internet. The police imposed a three-day administrative detention on him according to law. Let’s take a look at this again: "Goodbye, paper train tickets, official notice from the General Administration of Railways." This kind of information is false at first glance, but it is often forwarded by a large number of netizens who don’t know the truth because the news is incredible.

　　The fourth chaos from the media: black public relations

　　On April 26th, Weibo, the official of a dairy company, published an article, which disclosed its performance in detail. On May 2nd, the news that was re-edited and made appeared on some big V Weibo. The big V’s, who have always released their personalities and led by their thoughts, are surprisingly consistent this time. Once this Weibo was issued, it caused a lot of doubts. Netizens questioned these big V’s "exactly how much money they collected, and they all agreed to stand for a dairy company". Some netizens directly condemned these big V’s "earning money without a bottom line". Afterwards, some big V deleted this Weibo, and some big V declared that they had refunded and apologized in Weibo. Some self-media, including these big V’s with certain social attention, use their popularity and influence on the Internet to publish public relations manuscripts of some enterprises for free. Some are even hired to publish articles attacking and discrediting specific enterprises from the media, which are collectively referred to as black public relations.

　　According to statistics, there are currently 800 million netizens on the mobile Internet, and the number of WeChat WeChat official account has exceeded 39 million. Many industrialized tubas have tens of thousands of fans, and many hot articles have read more than 100,000+. With the rapid development of the media, many chaos has surfaced. What are the reasons for these chaos?

　　At present, the self-media realization mode mainly relies on advertisements, fans’ rewards and knowledge payment, and obtaining these depends on high traffic, and high attention has become a bargaining chip. When traffic is reduced to business, various means to increase traffic and create chaos appear. Some self-media practitioners regard the amount of fans, reading and 100,000+as their pursuit goals, and some people take advantage of the situation to start a business of brushing reading.

　　The fifth chaos in the media: spending money to buy reading

　　On Taobao, the reporter saw that there are still many businesses that help brush the reading volume. For example, every single 1 yuan dollar has a turnover of nearly 80,000.

　　At present, a WeChat WeChat official account has millions of fans, which has good attention and influence. Its founder, Mr. Feng Guozhen, is very helpless about some hidden rules in the media industry.

　　Feng Guozhen said: "It imitates a lot of WeChat running at the same time through a computer simulator. These WeChat are all controlled by its instructions, that is, many merchants selling reading have many mobile phones running and visiting in clusters at the same time. This is equivalent to reading fake fans."

　　If you want to read beautifully, you can spend money on it. As long as you are willing to spend money, 100,000+explosive articles can be easily done. Also delete articles, but also real money.

　　A self-proclaimed "civil aviation tabloid" WeChat official account editor offered a price of "one yuan for a reading". This WeChat official account publishes some inside information about airlines, which may have a negative impact on some involved companies, and it will cost money to delete the posts.

　　In addition to spending money on reading and deleting posts, plagiarism and forgery of originality have also become a very common means of self-media publishing.

　　The sixth chaos from the media: pseudo original

　　Feng Guozhen told reporters: "The most exasperating thing is that many articles we have worked so hard to write have been originally protected, but as you know, there are some marketing numbers, which take these contents that you have a particularly high click volume and then change them later, just after the original approval percentage, so it is not plagiarism."

　　For some time, the competition in the media market has become increasingly fierce, and all major platforms have encouraged original articles and established an original protection mechanism, so that original content can be recommended first. Since media authors can take the lead and pursue originality for their own content, they are also racking their brains. "Washing the manuscript" is pseudo original’s crash method.

　　"Washing the manuscript" is to take other people’s original articles, make a makeover, and package them into their own articles without being discovered by others, pretending to be original. This WeChat WeChat official account seems to be marketing insurance. On July 25th this year, this trumpet published a short article about "manuscript washing": "Press pseudo original, do manuscript washing seriously, and generate 100,000 explosive articles in one second". After the reporter opened Baidu and searched pseudo original, many websites appeared on the screen. The reporter opened the number one website, copied a high school Chinese text in the input box of the website, and clicked "Generate pseudo original" on the screen. Within one second, the "manuscript washing" was automatically completed by the website. This is an article by the famous writer Liang Heng. Comparing the original text with "pseudo original", we can find that 14 of the short paragraphs of more than 120 words have been replaced by words with similar meanings. In this way, plagiarism is more hidden, the original author is more difficult to find, and the auditing mechanism of some platforms can be bypassed.

　　From the media, some original articles will be copied, but it is not easy to defend rights.

　　Wang Sixin, a professor at China Communication University, said: "A large number of self-media infringements occur between individuals. If an individual wants to defend his rights, he usually faces the high cost of defending rights, and the evidence of defending rights is difficult to obtain evidence, so many infringers use the platform of self-media to arbitrarily infringe."

　　The rich and varied information gives the audience more choices, but the mixed and confusing information is also polluting our cyberspace, and the media is not a place of extra-legality.

　　Su Renxian, deputy director of the Mobile Network Administration Bureau of the Central Network Information Office, said: "In the next step, the Central Network Information Office will coordinate relevant departments and further intensify its work. First, innovate management ideas, explore new methods, manage new formats and solve new problems. Implement classified management, territorial management and whole process management for self-media; The second is to carry out special rectification activities from the media, severely punish illegal and illegal accounts according to laws and regulations, resolutely curb the chaos from the media, resolutely safeguard the normal communication order of the network, and strive to create a clean, positive, healthy and orderly cyberspace. "

　　Media has become a huge industry, but the rules of practice are not mature. Some practitioners lack self-discipline, some platforms lack social responsibility, and some regulatory measures have not yet been put in place. Some media have lost their basic bottom line in order to win the favor of the market. Although the threshold of information release has been lowered since the media era, this does not mean that you can do whatever you want without rules. The internet is not a place of extra-legality. It is not for anyone to edit it if they want, copy it if they want, and spray it if they want. From the media, we should also respect facts, spread rationally, strictly abide by the bottom line of law and morality, and on this basis, work together to "create a clean and honest cyberspace."

On the morning of February 3rd, under the guidance of Sichuan Provincial Department of Commerce and sponsored by Meishan Municipal Bureau of Commerce and Dongpo District Government of Meishan City, "Weimei Sichuan Xiangpiao Dongpo" 2023 Meishan Food Activity and Meizhou Famous Chef Award Ceremony were held in Impression Water Street of Dongpo, Meishan, which also marked the official launch of 2023 Meishan Food Activity.

The event lasted from February 3rd to February 5th (Lantern Festival on the 15th day of the first month). During the event, hundreds of food merchants were attracted to participate. The products included Tianfu famous dishes, Dongpo famous dishes, non-legacy foods, special snacks, innovative products, rich American foods and high quality and low price.

In the past, the hebang cuisine in Sichuan cuisine refers to the food taste along the Minjiang River. How to connect the cities along the Minjiang River into a modern food corridor? On the same day, the food industry associations in Chengdu, Meishan, Deyang, Ziyang and Leshan signed a strategic cooperation agreement to jointly build a "Minjiang Food Corridor in Metropolitan Area", which will rely on the opportunity of the urbanization development of Chengde Meizi to strengthen cooperation and exchange and innovative research and development of dishes, jointly inherit Sichuan cuisine culture and develop Tianfu cuisine. The event also publicized the local standards of Dongpo cuisine in Sichuan Province (Meishan City).

In recent years, Meishan City has adhered to the "Meishan Excellent Talents Project" as the overall plan, gradually implemented the Meizhou local talents cultivation plan, carried out the cultivation and selection of Meizhou famous craftsmen and Meizhou famous chefs, and awarded the second batch of Meizhou famous chefs. (Bai Yang reporter Zhang Meng)