It’s time to treat these ＂diseases＂ from the media.
Since the media era, it seems that everyone has a microphone and everyone can be a reporter. In this torrent from the media, we are not only faced with all kinds of information, all kinds of opinions and all kinds of analysis, but also rumors, attacks, abuse and all kinds of mixed information. In order to attract traffic, attract people’s attention and pursue 100,000+,some media practitioners use various means: some fabricate content, some use scary headlines, some copy other people’s original articles, and some even publish vulgar and pornographic content.
On May 11th this year, a WeChat WeChat official account published an article titled "Thanks to you, the driver who killed the stewardess is lying at home counting money". The article ignored the dignity of the deceased and the feelings of his family, and fabricated the details of the stewardess’s murder by novel, with exaggerated wording and even unbearable erotic imagination. It was criticized by netizens for marketing the tragedy, rubbing hot spots and eating too ugly, which angered the public. Under the pressure of netizens, this WeChat WeChat official account posted an apology letter that night. Because the publication of vulgar content caused public discomfort, the public number was permanently banned.
Media chaos: vulgar pornography
In order to create excitement, attract attention and increase traffic, some even publish pornographic and vulgar content from the media. On WeChat, a WeChat official account clicked in, which was full of titles such as "Hot Dance, Too Excited", "Uniform Temptation" and "Private Photo of Sexy Beauty". Clicking in the video of all kinds of beautiful women wearing naked and posing was unsightly; On Weibo, an account posted a series of pictures of naked men. Also on Sina Weibo, an account actually posted vulgar pictures involving teenagers.
Self-media chaos II: Title Party
In the self-media, in addition to vulgar and pornographic content, it is common to catch people’s eyes by headlines. In order to let users click and forward, the most frightening topics are often used, such as "frightening urine" and "amazing insider", which can often be seen in the circle of friends: "If it is Chinese, please transfer it to me, whether it is true or not." Get a high amount of forwarding and reading by means of moral kidnapping. There is also a kind of self-media that often uses the banner of life tips, tips and health care, and then adds "must see" and "immediately transfer to family" in the title. This kind of information is often easier to be read and forwarded in large quantities.
Since the media chaos 3: rumors
On October 10th, a warning notice signed by "Beijing Public Security Bureau" spread rapidly on the Internet. The notice said: A 2-ton elephant was lost in Haidian Zoo in Beijing, and a notice for finding the elephant has been sent to all districts, counties and towns in the city. He also pointed out: "Asian elephants are national first-class protected animals. They are thick-skinned, meaty, unpalatable and intolerant. I hope that the people involved will wake up in time, stop from the brink and surrender to the relevant departments to report the case and strive for leniency." The inscription reads "Beijing Public Security Bureau". Soon, Weibo, the Beijing Zoo, denied the rumor and confirmed that the news was false. Subsequently, Weibo, the official of Beijing Public Security Bureau, released a message: The zoo counted the elephants and they were all there. According to the investigation, the rumour maker forged the warning notice, which led to the massive spread of the false information on the Internet. The police imposed a three-day administrative detention on him according to law. Let’s take a look at this again: "Goodbye, paper train tickets, official notice from the General Administration of Railways." This kind of information is false at first glance, but it is often forwarded by a large number of netizens who don’t know the truth because the news is incredible.
The fourth chaos from the media: black public relations
On April 26th, Weibo, the official of a dairy company, published an article, which disclosed its performance in detail. On May 2nd, the news that was re-edited and made appeared on some big V Weibo. The big V’s, who have always released their personalities and led by their thoughts, are surprisingly consistent this time. Once this Weibo was issued, it caused a lot of doubts. Netizens questioned these big V’s "exactly how much money they collected, and they all agreed to stand for a dairy company". Some netizens directly condemned these big V’s "earning money without a bottom line". Afterwards, some big V deleted this Weibo, and some big V declared that they had refunded and apologized in Weibo. Some self-media, including these big V’s with certain social attention, use their popularity and influence on the Internet to publish public relations manuscripts of some enterprises for free. Some are even hired to publish articles attacking and discrediting specific enterprises from the media, which are collectively referred to as black public relations.
According to statistics, there are currently 800 million netizens on the mobile Internet, and the number of WeChat WeChat official account has exceeded 39 million. Many industrialized tubas have tens of thousands of fans, and many hot articles have read more than 100,000+. With the rapid development of the media, many chaos has surfaced. What are the reasons for these chaos?
At present, the self-media realization mode mainly relies on advertisements, fans’ rewards and knowledge payment, and obtaining these depends on high traffic, and high attention has become a bargaining chip. When traffic is reduced to business, various means to increase traffic and create chaos appear. Some self-media practitioners regard the amount of fans, reading and 100,000+as their pursuit goals, and some people take advantage of the situation to start a business of brushing reading.
The fifth chaos in the media: spending money to buy reading
On Taobao, the reporter saw that there are still many businesses that help brush the reading volume. For example, every single 1 yuan dollar has a turnover of nearly 80,000.
At present, a WeChat WeChat official account has millions of fans, which has good attention and influence. Its founder, Mr. Feng Guozhen, is very helpless about some hidden rules in the media industry.
Feng Guozhen said: "It imitates a lot of WeChat running at the same time through a computer simulator. These WeChat are all controlled by its instructions, that is, many merchants selling reading have many mobile phones running and visiting in clusters at the same time. This is equivalent to reading fake fans."
If you want to read beautifully, you can spend money on it. As long as you are willing to spend money, 100,000+explosive articles can be easily done. Also delete articles, but also real money.
A self-proclaimed "civil aviation tabloid" WeChat official account editor offered a price of "one yuan for a reading". This WeChat official account publishes some inside information about airlines, which may have a negative impact on some involved companies, and it will cost money to delete the posts.
In addition to spending money on reading and deleting posts, plagiarism and forgery of originality have also become a very common means of self-media publishing.
The sixth chaos from the media: pseudo original
Feng Guozhen told reporters: "The most exasperating thing is that many articles we have worked so hard to write have been originally protected, but as you know, there are some marketing numbers, which take these contents that you have a particularly high click volume and then change them later, just after the original approval percentage, so it is not plagiarism."
For some time, the competition in the media market has become increasingly fierce, and all major platforms have encouraged original articles and established an original protection mechanism, so that original content can be recommended first. Since media authors can take the lead and pursue originality for their own content, they are also racking their brains. "Washing the manuscript" is pseudo original’s crash method.
"Washing the manuscript" is to take other people’s original articles, make a makeover, and package them into their own articles without being discovered by others, pretending to be original. This WeChat WeChat official account seems to be marketing insurance. On July 25th this year, this trumpet published a short article about "manuscript washing": "Press pseudo original, do manuscript washing seriously, and generate 100,000 explosive articles in one second". After the reporter opened Baidu and searched pseudo original, many websites appeared on the screen. The reporter opened the number one website, copied a high school Chinese text in the input box of the website, and clicked "Generate pseudo original" on the screen. Within one second, the "manuscript washing" was automatically completed by the website. This is an article by the famous writer Liang Heng. Comparing the original text with "pseudo original", we can find that 14 of the short paragraphs of more than 120 words have been replaced by words with similar meanings. In this way, plagiarism is more hidden, the original author is more difficult to find, and the auditing mechanism of some platforms can be bypassed.
From the media, some original articles will be copied, but it is not easy to defend rights.
Wang Sixin, a professor at China Communication University, said: "A large number of self-media infringements occur between individuals. If an individual wants to defend his rights, he usually faces the high cost of defending rights, and the evidence of defending rights is difficult to obtain evidence, so many infringers use the platform of self-media to arbitrarily infringe."
The rich and varied information gives the audience more choices, but the mixed and confusing information is also polluting our cyberspace, and the media is not a place of extra-legality.
Su Renxian, deputy director of the Mobile Network Administration Bureau of the Central Network Information Office, said: "In the next step, the Central Network Information Office will coordinate relevant departments and further intensify its work. First, innovate management ideas, explore new methods, manage new formats and solve new problems. Implement classified management, territorial management and whole process management for self-media; The second is to carry out special rectification activities from the media, severely punish illegal and illegal accounts according to laws and regulations, resolutely curb the chaos from the media, resolutely safeguard the normal communication order of the network, and strive to create a clean, positive, healthy and orderly cyberspace. "
Media has become a huge industry, but the rules of practice are not mature. Some practitioners lack self-discipline, some platforms lack social responsibility, and some regulatory measures have not yet been put in place. Some media have lost their basic bottom line in order to win the favor of the market. Although the threshold of information release has been lowered since the media era, this does not mean that you can do whatever you want without rules. The internet is not a place of extra-legality. It is not for anyone to edit it if they want, copy it if they want, and spray it if they want. From the media, we should also respect facts, spread rationally, strictly abide by the bottom line of law and morality, and on this basis, work together to "create a clean and honest cyberspace."