Nostalgic drinks sell well and attract scalpers to resell at high prices： a box of peach juice in 69 yuan was fried to 150 yuan.
Recently, a drink named "Mohji" has exploded in the circle of friends on WeChat, and many Beijingers have lamented that "one sip will make you feel back to childhood". It is understood that the re-listed "Mohji" was launched by the beverage manufacturer Beijing Ershang Mohji Zhonghong Food Co., Ltd. and the e-commerce platform. Beijing Youth Daily reporter found that because of the limited early production of manufacturers, many scalpers started the business of reselling Mohji at a high price on the Internet. The original price was 69 yuan’s box of Mohji peach juice, and the highest price was sold to 150 yuan. In this regard, the person in charge of Mohji, the second merchant, said that it would increase the supply, and hoped that consumers would choose formal channels to buy.
Revival of old brand drinks leads to snapping up.
Recently, on the e-commerce platform "Daily Fresh", a drink named "Mohji" was labeled as nostalgic by many Beijingers. "Born in 1984, prospered in 1992, and revived in January 2018", even the slogan of the merchant said: "Do you want to have a bite of Mohji in 1992?"
The reporter of Beiqing Daily noticed that on this platform, there are two kinds of Mohji peach juice for consumers to choose from, one is 250ml×4 soft-packed Mohji peach juice beverage, which costs 12.9 yuan, and the other is 250ml×24 boxes packed in a whole box, which costs 69 yuan. The person in charge of Daily Youxian told the reporter of Beiqing Daily that Mohji drinks were snapped up by netizens as soon as they were put on the platform.
It is reported that Mohji peach juice was popular in the 1990s. Because of its flexible packaging, it is convenient for students to carry it for spring outing and autumn outing, and it occupies a certain share in the beverage market. Together with Arctic Ocean soda and Yili bread, it has become a classic memory of many "post-80s". Mohji not only represents the taste of childhood, but also created many games for children in the era of lack of entertainment facilities. Some netizens said that the correct operation after drinking Mohji is to open the four corners, blow them full and then step on them.
However, some netizens commented on the Internet that although the merchants have a nostalgic concept, they feel different from their childhood memories after drinking, and they are disappointed with this newly listed retro drink.
There are scalpers selling 150 yuan in a box online.
The reporter of Beiqing Daily saw on the daily fresh platform that the whole box of 24 boxes of Mohji peach juice had been sold out, and consumers could only buy it through pre-sale, and the delivery time was around March 10th. At present, consumers can only buy 4 boxes of Mohji peach juice at a price of 12.9 yuan, and each person is limited to one per day.
After Mohji’s return to China, the scalpers saw business opportunities. Some scalpers have started the business of increasing the price and reselling on the Internet. The reporter of Beiqing Daily found on a second-hand trading platform that many scalpers are reselling Mohji peach juice at high prices. On this platform, the price of a box of 240ml Mohji peach juice ranges from 5 yuan to 10 yuan, while the price of 24 boxes of original 69 yuan products is increased by scalpers to 80 yuan, 110 yuan and even the most expensive 150 yuan.
Subsequently, the reporter of Beiqing Daily consulted a scalper as a buyer. The scalper said that he bought 30 boxes of Mohji at one time on the daily fresh platform, but it was snapped up yesterday when it was hung on the second-hand platform. Now there is no whole box for sale, only 22 boxes are scattered. "This is not something that anyone can grab. I didn’t buy or sell it. There is always a wayward money."
These 22 boxes of Mohji peach juice are sold in 10 yuan, and the postage should be paid by the buyer. "Send them directly to the fresh boxes every day and they will arrive next Monday."
Another scalper said that a box of Mohji peach juice 5 yuan in his shop can be delivered by flash delivery within the Beijing Fifth Ring Road. The seller said that "there is no starting number, but it is not cost-effective to buy less flash." When the reporter of Beiqing Daily asked about the source of Mohji peach juice in the store and whether it was true or not, the store did not reply.
Merchants say that purchases should be made through formal channels.
The relevant person in charge of Mohji, the second merchant, told the reporter of Beiqing Daily that Mohji Peach Juice was officially sold on the platform of Daily Youxian on February 5, and it is only sold on this platform at present.
According to reports, Mohji Peach Juice was commissioned by Hand-in-Hand Juice Factory, and each machine produced 180,000 boxes a day. Some netizens questioned Mohji’s hype by means of hunger and thirst marketing, and the relevant person in charge said that due to the current hot sales of this beverage, the manufacturer has been speeding up production. "The packaging material manufacturer had already had a holiday, but we asked the packaging material manufacturer to invite the employees back to continue production, and the overtime pay incurred from it was also borne by us." The person in charge of the Second Merchant Mohji said.
In response to the high-priced reselling of Mohji on the Internet, the person in charge said that this would never be a manufacturer’s behavior. Although sales have just resumed, it is unlikely that the goods will be counterfeited, but the person in charge still reminds consumers that for the sake of insurance, they should choose formal channels to buy, and manufacturers are also stepping up efforts to ensure supply and meet consumers’ demand for old brands. Text/Reporter Zhang Yue Li Jia