One feeling： the new car launch conference invited many car companies, friends and businessmen to participate, which is the first time in the industry.

produce｜Vehicle domain information

author｜Xiao Xiao has words

At the launch conference of Xiaomi Automobile, the founders of the three new forces of "Wei Xiaoli" appeared at the event site, and the chairman, the new chairman Zhang Jianyong, CEO and other big names also appeared at the conference. The guest lineup was comparable to the top forums in the industry.

In addition, before the press conference that day, Lei Jun, Chairman of Xiaomi Automobile, and Wei Jianjun, Chairman of Great Wall Motor, presented each other with a car ceremony. Wei Jianjun, Chairman of Great Wall Motor, visited the site and presented a car to Lei Jun, founder of Xiaomi. As a gift, Lei Jun also presented Wei Jianjun with a top-of-the-line SU7. This is probably the first time in the industry for so many years.

The pricing that the market is generally concerned about is chosen to be announced in the last link. The new car is divided into three versions, including SU7 standard version, which has 700 km long battery life and intelligent driving function, and the price is 215,900 yuan; SU7 Pro version comes standard with 830km long battery life and Xiaomi Zhijia Max city NOA, with a price of 245,900 yuan; SU7 Max version, with more emphasis on performance and benchmarking, is priced at 299,900 yuan. The above three models will be booked from now on.

butXiaomi SU7 series will start to pay the deposit at 22:00 on March 28th.Before April 30, Dading will give free car smart refrigerators, luxury stereos and leather seats. Xiaomi Zhijia Pro is free to use for life.Dading customers who place orders before April 30 can get three free gifts with a total value of 16,000 yuan. These include a smart car refrigerator worth 2,000 yuan, a luxurious sound system worth 6,000 yuan and a Nappa leather seat worth 8,000 yuan..According to this calculation, the price of the standard version of Xiaomi SU7 is less than 200,000 yuan, the Pro version is less than 220,000 yuan, and the Max version is less than 250,000 yuan. This is the cleverness of Xiaomi’s pricing. The service that should have been included in the price of the whole vehicle is kept at a reasonable level by giving it away for free.

Lei Jun said that intelligence is essentially "car × electric × intelligence". In the past decade, the industry has solved the problem of electrification, and the next decade will be a decade of intelligence. "Intelligence is the soul of a car, and intelligence will become the decisive point of this era." And products also appeared at the press conference, such as flashlights, fragrance systems,Back flat bracket set, car-mounted wireless charger bracket, speaker changeable, changeable central control panel, changeable center console, walkie-talkie,Sunshade, vehicle-mounted portable charging and discharging gun, vehicle-mounted karaoke microphone,Pickup ambient light, intelligent double dial, outdoor sound, car model, etc. In addition, there is Xiaomi’s 澎湃 OS and its APPlication app ecosystem. It can be predicted that Xiaomi SU7 can make a lot of money without making money.